ActiveCampaign and Benchmark Email Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
387.864
|
313.747
291.675
|
63.420
81.124
|
10.013
15.065
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
75.20 %
|
16.38 %
20.92 %
|
2.59 %
3.88 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29651
|
24413
23217
|
3888
5371
|
663
1063
|
84.29 %
78.30 %
|
13.42 %
18.11 %
|
2.29 %
3.59 %
|
Elektronics |
29867
30175
|
24436
22785
|
4699
6242
|
732
1148
|
81.82 %
75.51 %
|
15.73 %
20.69 %
|
2.45 %
3.80 %
|
Entertainment |
29227
29299
|
23630
22074
|
4836
6106
|
761
1119
|
80.85 %
75.34 %
|
16.55 %
20.84 %
|
2.60 %
3.82 %
|
Cosmetics & Beauty |
29659
29547
|
23976
22179
|
4892
6206
|
791
1162
|
80.84 %
75.06 %
|
16.49 %
21.00 %
|
2.67 %
3.93 %
|
Food & Drink |
29290
29817
|
24664
23322
|
3958
5433
|
668
1062
|
84.21 %
78.22 %
|
13.51 %
18.22 %
|
2.28 %
3.56 %
|
Home & Garden |
30178
29960
|
25336
23519
|
4186
5413
|
656
1028
|
83.96 %
78.50 %
|
13.87 %
18.07 %
|
2.17 %
3.43 %
|
Finance |
29982
30207
|
23283
21656
|
5831
7253
|
868
1298
|
77.66 %
71.69 %
|
19.45 %
24.01 %
|
2.90 %
4.30 %
|
Health |
29828
30450
|
23435
22049
|
5594
7159
|
799
1242
|
78.57 %
72.41 %
|
18.75 %
23.51 %
|
2.68 %
4.08 %
|
Pets |
30176
29782
|
25117
23076
|
4339
5660
|
720
1046
|
83.24 %
77.48 %
|
14.38 %
19.00 %
|
2.39 %
3.51 %
|
Sport & Fitness |
29823
29190
|
23800
21723
|
5195
6283
|
828
1184
|
79.80 %
74.42 %
|
17.42 %
21.52 %
|
2.78 %
4.06 %
|
Job & Career |
30389
30181
|
24000
22058
|
5485
6787
|
904
1336
|
78.98 %
73.09 %
|
18.05 %
22.49 %
|
2.97 %
4.43 %
|
Dating |
29614
29753
|
22575
20964
|
6162
7545
|
877
1244
|
76.23 %
70.46 %
|
20.81 %
25.36 %
|
2.96 %
4.18 %
|
Other |
30183
29852
|
25082
23053
|
4355
5666
|
746
1133
|
83.10 %
77.22 %
|
14.43 %
18.98 %
|
2.47 %
3.80 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
38381
|
30439
27621
|
7590
9070
|
1153
1690
|
77.69 %
71.97 %
|
19.37 %
23.63 %
|
2.94 %
4.40 %
|
Outlook Mail |
38568
39099
|
30186
28287
|
7321
9166
|
1061
1646
|
78.27 %
72.35 %
|
18.98 %
23.44 %
|
2.75 %
4.21 %
|
Yahoo Mail |
38296
38733
|
31008
29111
|
6246
8096
|
1042
1526
|
80.97 %
75.16 %
|
16.31 %
20.90 %
|
2.72 %
3.94 %
|
AOL Mail |
38815
38998
|
31313
29218
|
6438
8229
|
1064
1551
|
80.67 %
74.92 %
|
16.59 %
21.10 %
|
2.74 %
3.98 %
|
Mail.com |
38866
39016
|
31857
29732
|
6020
7823
|
989
1461
|
81.97 %
76.20 %
|
15.49 %
20.05 %
|
2.54 %
3.74 %
|
Yandex Mail |
38646
38771
|
30713
28442
|
6830
8694
|
1103
1635
|
79.47 %
73.36 %
|
17.67 %
22.42 %
|
2.85 %
4.22 %
|
GMX Mail |
38317
39004
|
31313
29613
|
6125
8044
|
879
1347
|
81.72 %
75.92 %
|
15.99 %
20.62 %
|
2.29 %
3.45 %
|
Zoho Mail |
39204
38728
|
32437
29787
|
5846
7479
|
921
1462
|
82.74 %
76.91 %
|
14.91 %
19.31 %
|
2.35 %
3.78 %
|
ProtonMail |
38910
38547
|
32218
29655
|
5766
7499
|
926
1393
|
82.80 %
76.93 %
|
14.82 %
19.45 %
|
2.38 %
3.61 %
|
Custom Mail |
38376
38587
|
32263
30209
|
5238
7024
|
875
1354
|
84.07 %
78.29 %
|
13.65 %
18.20 %
|
2.28 %
3.51 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison