ActiveCampaign and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
386.815
|
313.747
291.230
|
63.420
81.251
|
10.013
14.334
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
75.29 %
|
16.38 %
21.01 %
|
2.59 %
3.71 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29728
|
24413
23316
|
3888
5402
|
663
1010
|
84.29 %
78.43 %
|
13.42 %
18.17 %
|
2.29 %
3.40 %
|
Elektronics |
29867
29658
|
24436
22556
|
4699
6071
|
732
1031
|
81.82 %
76.05 %
|
15.73 %
20.47 %
|
2.45 %
3.48 %
|
Entertainment |
29227
29767
|
23630
22297
|
4836
6378
|
761
1092
|
80.85 %
74.91 %
|
16.55 %
21.43 %
|
2.60 %
3.67 %
|
Cosmetics & Beauty |
29659
29712
|
23976
22258
|
4892
6286
|
791
1168
|
80.84 %
74.91 %
|
16.49 %
21.16 %
|
2.67 %
3.93 %
|
Food & Drink |
29290
30447
|
24664
23798
|
3958
5647
|
668
1002
|
84.21 %
78.16 %
|
13.51 %
18.55 %
|
2.28 %
3.29 %
|
Home & Garden |
30178
30205
|
25336
23671
|
4186
5550
|
656
984
|
83.96 %
78.37 %
|
13.87 %
18.37 %
|
2.17 %
3.26 %
|
Finance |
29982
29812
|
23283
21439
|
5831
7106
|
868
1267
|
77.66 %
71.91 %
|
19.45 %
23.84 %
|
2.90 %
4.25 %
|
Health |
29828
29791
|
23435
21624
|
5594
6977
|
799
1190
|
78.57 %
72.59 %
|
18.75 %
23.42 %
|
2.68 %
3.99 %
|
Pets |
30176
30013
|
25117
23247
|
4339
5736
|
720
1030
|
83.24 %
77.46 %
|
14.38 %
19.11 %
|
2.39 %
3.43 %
|
Sport & Fitness |
29823
29347
|
23800
21861
|
5195
6328
|
828
1158
|
79.80 %
74.49 %
|
17.42 %
21.56 %
|
2.78 %
3.95 %
|
Job & Career |
30389
29527
|
24000
21670
|
5485
6669
|
904
1188
|
78.98 %
73.39 %
|
18.05 %
22.59 %
|
2.97 %
4.02 %
|
Dating |
29614
29392
|
22575
20732
|
6162
7493
|
877
1167
|
76.23 %
70.54 %
|
20.81 %
25.49 %
|
2.96 %
3.97 %
|
Other |
30183
29416
|
25082
22761
|
4355
5608
|
746
1047
|
83.10 %
77.38 %
|
14.43 %
19.06 %
|
2.47 %
3.56 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
39508
|
30439
28352
|
7590
9569
|
1153
1587
|
77.69 %
71.76 %
|
19.37 %
24.22 %
|
2.94 %
4.02 %
|
Outlook Mail |
38568
37965
|
30186
27742
|
7321
8706
|
1061
1517
|
78.27 %
73.07 %
|
18.98 %
22.93 %
|
2.75 %
4.00 %
|
Yahoo Mail |
38296
38297
|
31008
28800
|
6246
8051
|
1042
1446
|
80.97 %
75.20 %
|
16.31 %
21.02 %
|
2.72 %
3.78 %
|
AOL Mail |
38815
39018
|
31313
29127
|
6438
8369
|
1064
1522
|
80.67 %
74.65 %
|
16.59 %
21.45 %
|
2.74 %
3.90 %
|
Mail.com |
38866
38744
|
31857
29547
|
6020
7806
|
989
1391
|
81.97 %
76.26 %
|
15.49 %
20.15 %
|
2.54 %
3.59 %
|
Yandex Mail |
38646
38597
|
30713
28422
|
6830
8671
|
1103
1504
|
79.47 %
73.64 %
|
17.67 %
22.47 %
|
2.85 %
3.90 %
|
GMX Mail |
38317
38543
|
31313
29305
|
6125
7903
|
879
1335
|
81.72 %
76.03 %
|
15.99 %
20.50 %
|
2.29 %
3.46 %
|
Zoho Mail |
39204
38361
|
32437
29601
|
5846
7423
|
921
1337
|
82.74 %
77.16 %
|
14.91 %
19.35 %
|
2.35 %
3.49 %
|
ProtonMail |
38910
38873
|
32218
29891
|
5766
7611
|
926
1371
|
82.80 %
76.89 %
|
14.82 %
19.58 %
|
2.38 %
3.53 %
|
Custom Mail |
38376
38909
|
32263
30443
|
5238
7142
|
875
1324
|
84.07 %
78.24 %
|
13.65 %
18.36 %
|
2.28 %
3.40 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
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- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison