ActiveCampaign and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
386.394
|
313.747
304.670
|
63.420
70.447
|
10.013
11.277
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
78.85 %
|
16.38 %
18.23 %
|
2.59 %
2.92 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29436
|
24413
24184
|
3888
4480
|
663
772
|
84.29 %
82.16 %
|
13.42 %
15.22 %
|
2.29 %
2.62 %
|
Elektronics |
29867
29686
|
24436
23616
|
4699
5269
|
732
801
|
81.82 %
79.55 %
|
15.73 %
17.75 %
|
2.45 %
2.70 %
|
Entertainment |
29227
29504
|
23630
23253
|
4836
5409
|
761
842
|
80.85 %
78.81 %
|
16.55 %
18.33 %
|
2.60 %
2.85 %
|
Cosmetics & Beauty |
29659
29880
|
23976
23521
|
4892
5469
|
791
890
|
80.84 %
78.72 %
|
16.49 %
18.30 %
|
2.67 %
2.98 %
|
Food & Drink |
29290
29594
|
24664
24207
|
3958
4658
|
668
729
|
84.21 %
81.80 %
|
13.51 %
15.74 %
|
2.28 %
2.46 %
|
Home & Garden |
30178
29576
|
25336
24238
|
4186
4608
|
656
730
|
83.96 %
81.95 %
|
13.87 %
15.58 %
|
2.17 %
2.47 %
|
Finance |
29982
29822
|
23283
22460
|
5831
6356
|
868
1006
|
77.66 %
75.31 %
|
19.45 %
21.31 %
|
2.90 %
3.37 %
|
Health |
29828
29729
|
23435
22651
|
5594
6150
|
799
928
|
78.57 %
76.19 %
|
18.75 %
20.69 %
|
2.68 %
3.12 %
|
Pets |
30176
29826
|
25117
24222
|
4339
4802
|
720
802
|
83.24 %
81.21 %
|
14.38 %
16.10 %
|
2.39 %
2.69 %
|
Sport & Fitness |
29823
29894
|
23800
23324
|
5195
5662
|
828
908
|
79.80 %
78.02 %
|
17.42 %
18.94 %
|
2.78 %
3.04 %
|
Job & Career |
30389
29743
|
24000
22789
|
5485
5937
|
904
1017
|
78.98 %
76.62 %
|
18.05 %
19.96 %
|
2.97 %
3.42 %
|
Dating |
29614
29587
|
22575
21866
|
6162
6707
|
877
1014
|
76.23 %
73.90 %
|
20.81 %
22.67 %
|
2.96 %
3.43 %
|
Other |
30183
30117
|
25082
24339
|
4355
4940
|
746
838
|
83.10 %
80.81 %
|
14.43 %
16.40 %
|
2.47 %
2.78 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
38418
|
30439
29138
|
7590
8048
|
1153
1232
|
77.69 %
75.84 %
|
19.37 %
20.95 %
|
2.94 %
3.21 %
|
Outlook Mail |
38568
38640
|
30186
29415
|
7321
7963
|
1061
1262
|
78.27 %
76.13 %
|
18.98 %
20.61 %
|
2.75 %
3.27 %
|
Yahoo Mail |
38296
38297
|
31008
30147
|
6246
6999
|
1042
1151
|
80.97 %
78.72 %
|
16.31 %
18.28 %
|
2.72 %
3.01 %
|
AOL Mail |
38815
38742
|
31313
30460
|
6438
7121
|
1064
1161
|
80.67 %
78.62 %
|
16.59 %
18.38 %
|
2.74 %
3.00 %
|
Mail.com |
38866
38780
|
31857
31001
|
6020
6700
|
989
1079
|
81.97 %
79.94 %
|
15.49 %
17.28 %
|
2.54 %
2.78 %
|
Yandex Mail |
38646
38547
|
30713
29645
|
6830
7606
|
1103
1296
|
79.47 %
76.91 %
|
17.67 %
19.73 %
|
2.85 %
3.36 %
|
GMX Mail |
38317
39234
|
31313
31137
|
6125
7058
|
879
1039
|
81.72 %
79.36 %
|
15.99 %
17.99 %
|
2.29 %
2.65 %
|
Zoho Mail |
39204
38181
|
32437
30847
|
5846
6306
|
921
1028
|
82.74 %
80.79 %
|
14.91 %
16.52 %
|
2.35 %
2.69 %
|
ProtonMail |
38910
38893
|
32218
31324
|
5766
6566
|
926
1003
|
82.80 %
80.54 %
|
14.82 %
16.88 %
|
2.38 %
2.58 %
|
Custom Mail |
38376
38662
|
32263
31556
|
5238
6080
|
875
1026
|
84.07 %
81.62 %
|
13.65 %
15.73 %
|
2.28 %
2.65 %
|
Compare ActiveCampaign with other providers
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