ActiveCampaign and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
385.988
|
313.747
289.787
|
63.420
81.767
|
10.013
14.434
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
75.08 %
|
16.38 %
21.18 %
|
2.59 %
3.74 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29659
|
24413
23118
|
3888
5522
|
663
1019
|
84.29 %
77.95 %
|
13.42 %
18.62 %
|
2.29 %
3.44 %
|
Elektronics |
29867
29161
|
24436
22115
|
4699
5958
|
732
1088
|
81.82 %
75.84 %
|
15.73 %
20.43 %
|
2.45 %
3.73 %
|
Entertainment |
29227
29456
|
23630
22170
|
4836
6251
|
761
1035
|
80.85 %
75.26 %
|
16.55 %
21.22 %
|
2.60 %
3.51 %
|
Cosmetics & Beauty |
29659
29977
|
23976
22380
|
4892
6435
|
791
1162
|
80.84 %
74.66 %
|
16.49 %
21.47 %
|
2.67 %
3.88 %
|
Food & Drink |
29290
29887
|
24664
23296
|
3958
5574
|
668
1017
|
84.21 %
77.95 %
|
13.51 %
18.65 %
|
2.28 %
3.40 %
|
Home & Garden |
30178
29641
|
25336
23137
|
4186
5452
|
656
1052
|
83.96 %
78.06 %
|
13.87 %
18.39 %
|
2.17 %
3.55 %
|
Finance |
29982
30267
|
23283
21662
|
5831
7334
|
868
1271
|
77.66 %
71.57 %
|
19.45 %
24.23 %
|
2.90 %
4.20 %
|
Health |
29828
29855
|
23435
21683
|
5594
7059
|
799
1113
|
78.57 %
72.63 %
|
18.75 %
23.64 %
|
2.68 %
3.73 %
|
Pets |
30176
29642
|
25117
22881
|
4339
5725
|
720
1036
|
83.24 %
77.19 %
|
14.38 %
19.31 %
|
2.39 %
3.50 %
|
Sport & Fitness |
29823
29851
|
23800
22068
|
5195
6649
|
828
1134
|
79.80 %
73.93 %
|
17.42 %
22.27 %
|
2.78 %
3.80 %
|
Job & Career |
30389
29943
|
24000
21919
|
5485
6807
|
904
1217
|
78.98 %
73.20 %
|
18.05 %
22.73 %
|
2.97 %
4.06 %
|
Dating |
29614
29177
|
22575
20562
|
6162
7382
|
877
1233
|
76.23 %
70.47 %
|
20.81 %
25.30 %
|
2.96 %
4.23 %
|
Other |
30183
29472
|
25082
22796
|
4355
5619
|
746
1057
|
83.10 %
77.35 %
|
14.43 %
19.07 %
|
2.47 %
3.59 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
38597
|
30439
27728
|
7590
9258
|
1153
1611
|
77.69 %
71.84 %
|
19.37 %
23.99 %
|
2.94 %
4.17 %
|
Outlook Mail |
38568
38804
|
30186
28196
|
7321
9066
|
1061
1542
|
78.27 %
72.66 %
|
18.98 %
23.36 %
|
2.75 %
3.97 %
|
Yahoo Mail |
38296
38528
|
31008
28759
|
6246
8245
|
1042
1524
|
80.97 %
74.64 %
|
16.31 %
21.40 %
|
2.72 %
3.96 %
|
AOL Mail |
38815
38321
|
31313
28643
|
6438
8212
|
1064
1466
|
80.67 %
74.74 %
|
16.59 %
21.43 %
|
2.74 %
3.83 %
|
Mail.com |
38866
38950
|
31857
29535
|
6020
7955
|
989
1460
|
81.97 %
75.83 %
|
15.49 %
20.42 %
|
2.54 %
3.75 %
|
Yandex Mail |
38646
38131
|
30713
28024
|
6830
8597
|
1103
1510
|
79.47 %
73.49 %
|
17.67 %
22.55 %
|
2.85 %
3.96 %
|
GMX Mail |
38317
38759
|
31313
29382
|
6125
8039
|
879
1338
|
81.72 %
75.81 %
|
15.99 %
20.74 %
|
2.29 %
3.45 %
|
Zoho Mail |
39204
38432
|
32437
29573
|
5846
7499
|
921
1360
|
82.74 %
76.95 %
|
14.91 %
19.51 %
|
2.35 %
3.54 %
|
ProtonMail |
38910
38553
|
32218
29625
|
5766
7647
|
926
1281
|
82.80 %
76.84 %
|
14.82 %
19.84 %
|
2.38 %
3.32 %
|
Custom Mail |
38376
38913
|
32263
30322
|
5238
7249
|
875
1342
|
84.07 %
77.92 %
|
13.65 %
18.63 %
|
2.28 %
3.45 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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