ActiveCampaign and AWeber Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
386.271
|
313.747
307.768
|
63.420
66.371
|
10.013
12.132
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
79.68 %
|
16.38 %
17.18 %
|
2.59 %
3.14 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
30159
|
24413
24903
|
3888
4382
|
663
874
|
84.29 %
82.57 %
|
13.42 %
14.53 %
|
2.29 %
2.90 %
|
Elektronics |
29867
29954
|
24436
24044
|
4699
4999
|
732
911
|
81.82 %
80.27 %
|
15.73 %
16.69 %
|
2.45 %
3.04 %
|
Entertainment |
29227
29486
|
23630
23380
|
4836
5138
|
761
968
|
80.85 %
79.29 %
|
16.55 %
17.43 %
|
2.60 %
3.28 %
|
Cosmetics & Beauty |
29659
29642
|
23976
23615
|
4892
5089
|
791
938
|
80.84 %
79.67 %
|
16.49 %
17.17 %
|
2.67 %
3.16 %
|
Food & Drink |
29290
29672
|
24664
24552
|
3958
4299
|
668
821
|
84.21 %
82.74 %
|
13.51 %
14.49 %
|
2.28 %
2.77 %
|
Home & Garden |
30178
29927
|
25336
24769
|
4186
4305
|
656
853
|
83.96 %
82.76 %
|
13.87 %
14.39 %
|
2.17 %
2.85 %
|
Finance |
29982
29616
|
23283
22595
|
5831
5993
|
868
1028
|
77.66 %
76.29 %
|
19.45 %
20.24 %
|
2.90 %
3.47 %
|
Health |
29828
29522
|
23435
22744
|
5594
5780
|
799
998
|
78.57 %
77.04 %
|
18.75 %
19.58 %
|
2.68 %
3.38 %
|
Pets |
30176
29829
|
25117
24417
|
4339
4541
|
720
871
|
83.24 %
81.86 %
|
14.38 %
15.22 %
|
2.39 %
2.92 %
|
Sport & Fitness |
29823
29321
|
23800
23042
|
5195
5296
|
828
983
|
79.80 %
78.59 %
|
17.42 %
18.06 %
|
2.78 %
3.35 %
|
Job & Career |
30389
29398
|
24000
22860
|
5485
5520
|
904
1018
|
78.98 %
77.76 %
|
18.05 %
18.78 %
|
2.97 %
3.46 %
|
Dating |
29614
29601
|
22575
22142
|
6162
6444
|
877
1015
|
76.23 %
74.80 %
|
20.81 %
21.77 %
|
2.96 %
3.43 %
|
Other |
30183
30144
|
25082
24705
|
4355
4585
|
746
854
|
83.10 %
81.96 %
|
14.43 %
15.21 %
|
2.47 %
2.83 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
38440
|
30439
29424
|
7590
7682
|
1153
1334
|
77.69 %
76.55 %
|
19.37 %
19.98 %
|
2.94 %
3.47 %
|
Outlook Mail |
38568
38635
|
30186
29696
|
7321
7555
|
1061
1384
|
78.27 %
76.86 %
|
18.98 %
19.55 %
|
2.75 %
3.58 %
|
Yahoo Mail |
38296
38773
|
31008
30845
|
6246
6727
|
1042
1201
|
80.97 %
79.55 %
|
16.31 %
17.35 %
|
2.72 %
3.10 %
|
AOL Mail |
38815
38340
|
31313
30484
|
6438
6620
|
1064
1236
|
80.67 %
79.51 %
|
16.59 %
17.27 %
|
2.74 %
3.22 %
|
Mail.com |
38866
39054
|
31857
31490
|
6020
6402
|
989
1162
|
81.97 %
80.63 %
|
15.49 %
16.39 %
|
2.54 %
2.98 %
|
Yandex Mail |
38646
38786
|
30713
30248
|
6830
7215
|
1103
1323
|
79.47 %
77.99 %
|
17.67 %
18.60 %
|
2.85 %
3.41 %
|
GMX Mail |
38317
39003
|
31313
31316
|
6125
6525
|
879
1162
|
81.72 %
80.29 %
|
15.99 %
16.73 %
|
2.29 %
2.98 %
|
Zoho Mail |
39204
38447
|
32437
31284
|
5846
6057
|
921
1106
|
82.74 %
81.37 %
|
14.91 %
15.75 %
|
2.35 %
2.88 %
|
ProtonMail |
38910
38373
|
32218
31227
|
5766
6035
|
926
1111
|
82.80 %
81.38 %
|
14.82 %
15.73 %
|
2.38 %
2.90 %
|
Custom Mail |
38376
38420
|
32263
31754
|
5238
5553
|
875
1113
|
84.07 %
82.65 %
|
13.65 %
14.45 %
|
2.28 %
2.90 %
|
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