ActiveCampaign and CampaignMonitor Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
386.642
|
313.747
308.744
|
63.420
66.884
|
10.013
11.014
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
79.85 %
|
16.38 %
17.30 %
|
2.59 %
2.85 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29615
|
24413
24606
|
3888
4279
|
663
730
|
84.29 %
83.09 %
|
13.42 %
14.45 %
|
2.29 %
2.46 %
|
Elektronics |
29867
29925
|
24436
24103
|
4699
5017
|
732
805
|
81.82 %
80.54 %
|
15.73 %
16.77 %
|
2.45 %
2.69 %
|
Entertainment |
29227
29978
|
23630
23941
|
4836
5227
|
761
810
|
80.85 %
79.86 %
|
16.55 %
17.44 %
|
2.60 %
2.70 %
|
Cosmetics & Beauty |
29659
29840
|
23976
23697
|
4892
5279
|
791
864
|
80.84 %
79.41 %
|
16.49 %
17.69 %
|
2.67 %
2.90 %
|
Food & Drink |
29290
30146
|
24664
24948
|
3958
4432
|
668
766
|
84.21 %
82.76 %
|
13.51 %
14.70 %
|
2.28 %
2.54 %
|
Home & Garden |
30178
29482
|
25336
24457
|
4186
4282
|
656
743
|
83.96 %
82.96 %
|
13.87 %
14.52 %
|
2.17 %
2.52 %
|
Finance |
29982
29400
|
23283
22473
|
5831
5978
|
868
949
|
77.66 %
76.44 %
|
19.45 %
20.33 %
|
2.90 %
3.23 %
|
Health |
29828
29867
|
23435
23103
|
5594
5846
|
799
918
|
78.57 %
77.35 %
|
18.75 %
19.57 %
|
2.68 %
3.07 %
|
Pets |
30176
29838
|
25117
24407
|
4339
4583
|
720
848
|
83.24 %
81.80 %
|
14.38 %
15.36 %
|
2.39 %
2.84 %
|
Sport & Fitness |
29823
29754
|
23800
23449
|
5195
5386
|
828
919
|
79.80 %
78.81 %
|
17.42 %
18.10 %
|
2.78 %
3.09 %
|
Job & Career |
30389
29462
|
24000
22953
|
5485
5565
|
904
944
|
78.98 %
77.91 %
|
18.05 %
18.89 %
|
2.97 %
3.20 %
|
Dating |
29614
29751
|
22575
22367
|
6162
6493
|
877
891
|
76.23 %
75.18 %
|
20.81 %
21.82 %
|
2.96 %
2.99 %
|
Other |
30183
29584
|
25082
24240
|
4355
4517
|
746
827
|
83.10 %
81.94 %
|
14.43 %
15.27 %
|
2.47 %
2.80 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
38995
|
30439
29767
|
7590
7967
|
1153
1261
|
77.69 %
76.34 %
|
19.37 %
20.43 %
|
2.94 %
3.23 %
|
Outlook Mail |
38568
38521
|
30186
29824
|
7321
7483
|
1061
1214
|
78.27 %
77.42 %
|
18.98 %
19.43 %
|
2.75 %
3.15 %
|
Yahoo Mail |
38296
38800
|
31008
30909
|
6246
6774
|
1042
1117
|
80.97 %
79.66 %
|
16.31 %
17.46 %
|
2.72 %
2.88 %
|
AOL Mail |
38815
38294
|
31313
30491
|
6438
6674
|
1064
1129
|
80.67 %
79.62 %
|
16.59 %
17.43 %
|
2.74 %
2.95 %
|
Mail.com |
38866
38539
|
31857
31234
|
6020
6284
|
989
1021
|
81.97 %
81.05 %
|
15.49 %
16.31 %
|
2.54 %
2.65 %
|
Yandex Mail |
38646
38763
|
30713
30267
|
6830
7259
|
1103
1237
|
79.47 %
78.08 %
|
17.67 %
18.73 %
|
2.85 %
3.19 %
|
GMX Mail |
38317
38321
|
31313
30825
|
6125
6445
|
879
1051
|
81.72 %
80.44 %
|
15.99 %
16.82 %
|
2.29 %
2.74 %
|
Zoho Mail |
39204
38935
|
32437
31717
|
5846
6179
|
921
1039
|
82.74 %
81.46 %
|
14.91 %
15.87 %
|
2.35 %
2.67 %
|
ProtonMail |
38910
39222
|
32218
31992
|
5766
6246
|
926
984
|
82.80 %
81.57 %
|
14.82 %
15.92 %
|
2.38 %
2.51 %
|
Custom Mail |
38376
38252
|
32263
31718
|
5238
5573
|
875
961
|
84.07 %
82.92 %
|
13.65 %
14.57 %
|
2.28 %
2.51 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
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