ActiveCampaign and Constant Contact Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
386.369
|
313.747
289.437
|
63.420
81.857
|
10.013
15.075
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
74.91 %
|
16.38 %
21.19 %
|
2.59 %
3.90 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29778
|
24413
23188
|
3888
5494
|
663
1096
|
84.29 %
77.87 %
|
13.42 %
18.45 %
|
2.29 %
3.68 %
|
Elektronics |
29867
29424
|
24436
22263
|
4699
6075
|
732
1086
|
81.82 %
75.66 %
|
15.73 %
20.65 %
|
2.45 %
3.69 %
|
Entertainment |
29227
29695
|
23630
22191
|
4836
6298
|
761
1206
|
80.85 %
74.73 %
|
16.55 %
21.21 %
|
2.60 %
4.06 %
|
Cosmetics & Beauty |
29659
29786
|
23976
22295
|
4892
6338
|
791
1153
|
80.84 %
74.85 %
|
16.49 %
21.28 %
|
2.67 %
3.87 %
|
Food & Drink |
29290
29802
|
24664
23295
|
3958
5470
|
668
1037
|
84.21 %
78.17 %
|
13.51 %
18.35 %
|
2.28 %
3.48 %
|
Home & Garden |
30178
29752
|
25336
23121
|
4186
5526
|
656
1105
|
83.96 %
77.71 %
|
13.87 %
18.57 %
|
2.17 %
3.71 %
|
Finance |
29982
30013
|
23283
21437
|
5831
7334
|
868
1242
|
77.66 %
71.43 %
|
19.45 %
24.44 %
|
2.90 %
4.14 %
|
Health |
29828
29219
|
23435
21133
|
5594
6898
|
799
1188
|
78.57 %
72.33 %
|
18.75 %
23.61 %
|
2.68 %
4.07 %
|
Pets |
30176
30220
|
25117
23268
|
4339
5848
|
720
1104
|
83.24 %
77.00 %
|
14.38 %
19.35 %
|
2.39 %
3.65 %
|
Sport & Fitness |
29823
30118
|
23800
22193
|
5195
6710
|
828
1215
|
79.80 %
73.69 %
|
17.42 %
22.28 %
|
2.78 %
4.03 %
|
Job & Career |
30389
29359
|
24000
21544
|
5485
6580
|
904
1235
|
78.98 %
73.38 %
|
18.05 %
22.41 %
|
2.97 %
4.21 %
|
Dating |
29614
29918
|
22575
20900
|
6162
7698
|
877
1320
|
76.23 %
69.86 %
|
20.81 %
25.73 %
|
2.96 %
4.41 %
|
Other |
30183
29285
|
25082
22609
|
4355
5588
|
746
1088
|
83.10 %
77.20 %
|
14.43 %
19.08 %
|
2.47 %
3.72 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
38739
|
30439
27822
|
7590
9319
|
1153
1598
|
77.69 %
71.82 %
|
19.37 %
24.06 %
|
2.94 %
4.13 %
|
Outlook Mail |
38568
38508
|
30186
27844
|
7321
8994
|
1061
1670
|
78.27 %
72.31 %
|
18.98 %
23.36 %
|
2.75 %
4.34 %
|
Yahoo Mail |
38296
38552
|
31008
28758
|
6246
8250
|
1042
1544
|
80.97 %
74.60 %
|
16.31 %
21.40 %
|
2.72 %
4.00 %
|
AOL Mail |
38815
37649
|
31313
28102
|
6438
7971
|
1064
1576
|
80.67 %
74.64 %
|
16.59 %
21.17 %
|
2.74 %
4.19 %
|
Mail.com |
38866
38849
|
31857
29477
|
6020
7886
|
989
1486
|
81.97 %
75.88 %
|
15.49 %
20.30 %
|
2.54 %
3.83 %
|
Yandex Mail |
38646
38847
|
30713
28400
|
6830
8822
|
1103
1625
|
79.47 %
73.11 %
|
17.67 %
22.71 %
|
2.85 %
4.18 %
|
GMX Mail |
38317
38308
|
31313
28897
|
6125
7974
|
879
1437
|
81.72 %
75.43 %
|
15.99 %
20.82 %
|
2.29 %
3.75 %
|
Zoho Mail |
39204
38869
|
32437
29841
|
5846
7652
|
921
1376
|
82.74 %
76.77 %
|
14.91 %
19.69 %
|
2.35 %
3.54 %
|
ProtonMail |
38910
38991
|
32218
29860
|
5766
7742
|
926
1389
|
82.80 %
76.58 %
|
14.82 %
19.86 %
|
2.38 %
3.56 %
|
Custom Mail |
38376
39057
|
32263
30436
|
5238
7247
|
875
1374
|
84.07 %
77.93 %
|
13.65 %
18.55 %
|
2.28 %
3.52 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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