ActiveCampaign and ConvertKit Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
387.442
|
313.747
296.309
|
63.420
77.267
|
10.013
13.866
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
76.48 %
|
16.38 %
19.94 %
|
2.59 %
3.58 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29824
|
24413
23739
|
3888
5118
|
663
967
|
84.29 %
79.60 %
|
13.42 %
17.16 %
|
2.29 %
3.24 %
|
Elektronics |
29867
29797
|
24436
22967
|
4699
5840
|
732
990
|
81.82 %
77.08 %
|
15.73 %
19.60 %
|
2.45 %
3.32 %
|
Entertainment |
29227
29705
|
23630
22638
|
4836
5971
|
761
1096
|
80.85 %
76.21 %
|
16.55 %
20.10 %
|
2.60 %
3.69 %
|
Cosmetics & Beauty |
29659
29911
|
23976
22808
|
4892
6027
|
791
1076
|
80.84 %
76.25 %
|
16.49 %
20.15 %
|
2.67 %
3.60 %
|
Food & Drink |
29290
29829
|
24664
23626
|
3958
5220
|
668
983
|
84.21 %
79.20 %
|
13.51 %
17.50 %
|
2.28 %
3.30 %
|
Home & Garden |
30178
29688
|
25336
23630
|
4186
5099
|
656
959
|
83.96 %
79.59 %
|
13.87 %
17.18 %
|
2.17 %
3.23 %
|
Finance |
29982
29732
|
23283
21697
|
5831
6837
|
868
1198
|
77.66 %
72.98 %
|
19.45 %
23.00 %
|
2.90 %
4.03 %
|
Health |
29828
29875
|
23435
22098
|
5594
6654
|
799
1123
|
78.57 %
73.97 %
|
18.75 %
22.27 %
|
2.68 %
3.76 %
|
Pets |
30176
29974
|
25117
23621
|
4339
5368
|
720
985
|
83.24 %
78.80 %
|
14.38 %
17.91 %
|
2.39 %
3.29 %
|
Sport & Fitness |
29823
29942
|
23800
22562
|
5195
6232
|
828
1148
|
79.80 %
75.35 %
|
17.42 %
20.81 %
|
2.78 %
3.83 %
|
Job & Career |
30389
29847
|
24000
22295
|
5485
6376
|
904
1176
|
78.98 %
74.70 %
|
18.05 %
21.36 %
|
2.97 %
3.94 %
|
Dating |
29614
29778
|
22575
21341
|
6162
7241
|
877
1196
|
76.23 %
71.67 %
|
20.81 %
24.32 %
|
2.96 %
4.02 %
|
Other |
30183
29540
|
25082
23287
|
4355
5284
|
746
969
|
83.10 %
78.83 %
|
14.43 %
17.89 %
|
2.47 %
3.28 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
38585
|
30439
28305
|
7590
8787
|
1153
1493
|
77.69 %
73.36 %
|
19.37 %
22.77 %
|
2.94 %
3.87 %
|
Outlook Mail |
38568
38320
|
30186
28266
|
7321
8531
|
1061
1523
|
78.27 %
73.76 %
|
18.98 %
22.26 %
|
2.75 %
3.97 %
|
Yahoo Mail |
38296
39382
|
31008
30044
|
6246
7942
|
1042
1396
|
80.97 %
76.29 %
|
16.31 %
20.17 %
|
2.72 %
3.54 %
|
AOL Mail |
38815
38738
|
31313
29497
|
6438
7807
|
1064
1434
|
80.67 %
76.14 %
|
16.59 %
20.15 %
|
2.74 %
3.70 %
|
Mail.com |
38866
37931
|
31857
29485
|
6020
7118
|
989
1328
|
81.97 %
77.73 %
|
15.49 %
18.77 %
|
2.54 %
3.50 %
|
Yandex Mail |
38646
38099
|
30713
28546
|
6830
8058
|
1103
1495
|
79.47 %
74.93 %
|
17.67 %
21.15 %
|
2.85 %
3.92 %
|
GMX Mail |
38317
39108
|
31313
30036
|
6125
7712
|
879
1360
|
81.72 %
76.80 %
|
15.99 %
19.72 %
|
2.29 %
3.48 %
|
Zoho Mail |
39204
39431
|
32437
30722
|
5846
7346
|
921
1363
|
82.74 %
77.91 %
|
14.91 %
18.63 %
|
2.35 %
3.46 %
|
ProtonMail |
38910
38703
|
32218
30289
|
5766
7186
|
926
1228
|
82.80 %
78.26 %
|
14.82 %
18.57 %
|
2.38 %
3.17 %
|
Custom Mail |
38376
39145
|
32263
31119
|
5238
6780
|
875
1246
|
84.07 %
79.50 %
|
13.65 %
17.32 %
|
2.28 %
3.18 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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