ActiveCampaign and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.180
385.544
|
313.747
301.349
|
63.420
72.290
|
10.013
11.905
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.03 %
78.16 %
|
16.38 %
18.75 %
|
2.59 %
3.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28964
29797
|
24413
24230
|
3888
4803
|
663
764
|
84.29 %
81.32 %
|
13.42 %
16.12 %
|
2.29 %
2.56 %
|
Elektronics |
29867
29522
|
24436
23302
|
4699
5355
|
732
865
|
81.82 %
78.93 %
|
15.73 %
18.14 %
|
2.45 %
2.93 %
|
Entertainment |
29227
29591
|
23630
23067
|
4836
5571
|
761
953
|
80.85 %
77.95 %
|
16.55 %
18.83 %
|
2.60 %
3.22 %
|
Cosmetics & Beauty |
29659
29664
|
23976
23106
|
4892
5618
|
791
940
|
80.84 %
77.89 %
|
16.49 %
18.94 %
|
2.67 %
3.17 %
|
Food & Drink |
29290
30131
|
24664
24350
|
3958
4930
|
668
851
|
84.21 %
80.81 %
|
13.51 %
16.36 %
|
2.28 %
2.82 %
|
Home & Garden |
30178
29718
|
25336
24149
|
4186
4761
|
656
808
|
83.96 %
81.26 %
|
13.87 %
16.02 %
|
2.17 %
2.72 %
|
Finance |
29982
29323
|
23283
21956
|
5831
6329
|
868
1038
|
77.66 %
74.88 %
|
19.45 %
21.58 %
|
2.90 %
3.54 %
|
Health |
29828
29396
|
23435
22235
|
5594
6209
|
799
952
|
78.57 %
75.64 %
|
18.75 %
21.12 %
|
2.68 %
3.24 %
|
Pets |
30176
29768
|
25117
23895
|
4339
5030
|
720
843
|
83.24 %
80.27 %
|
14.38 %
16.90 %
|
2.39 %
2.83 %
|
Sport & Fitness |
29823
29848
|
23800
23005
|
5195
5899
|
828
944
|
79.80 %
77.07 %
|
17.42 %
19.76 %
|
2.78 %
3.16 %
|
Job & Career |
30389
29818
|
24000
22759
|
5485
6053
|
904
1006
|
78.98 %
76.33 %
|
18.05 %
20.30 %
|
2.97 %
3.37 %
|
Dating |
29614
29464
|
22575
21543
|
6162
6843
|
877
1078
|
76.23 %
73.12 %
|
20.81 %
23.22 %
|
2.96 %
3.66 %
|
Other |
30183
29504
|
25082
23752
|
4355
4889
|
746
863
|
83.10 %
80.50 %
|
14.43 %
16.57 %
|
2.47 %
2.93 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39182
38452
|
30439
28870
|
7590
8279
|
1153
1303
|
77.69 %
75.08 %
|
19.37 %
21.53 %
|
2.94 %
3.39 %
|
Outlook Mail |
38568
38668
|
30186
29213
|
7321
8113
|
1061
1342
|
78.27 %
75.55 %
|
18.98 %
20.98 %
|
2.75 %
3.47 %
|
Yahoo Mail |
38296
38236
|
31008
29781
|
6246
7242
|
1042
1213
|
80.97 %
77.89 %
|
16.31 %
18.94 %
|
2.72 %
3.17 %
|
AOL Mail |
38815
38895
|
31313
30250
|
6438
7387
|
1064
1258
|
80.67 %
77.77 %
|
16.59 %
18.99 %
|
2.74 %
3.23 %
|
Mail.com |
38866
38779
|
31857
30612
|
6020
7002
|
989
1165
|
81.97 %
78.94 %
|
15.49 %
18.06 %
|
2.54 %
3.00 %
|
Yandex Mail |
38646
38489
|
30713
29441
|
6830
7761
|
1103
1287
|
79.47 %
76.49 %
|
17.67 %
20.16 %
|
2.85 %
3.34 %
|
GMX Mail |
38317
38565
|
31313
30394
|
6125
7054
|
879
1117
|
81.72 %
78.81 %
|
15.99 %
18.29 %
|
2.29 %
2.90 %
|
Zoho Mail |
39204
38886
|
32437
31005
|
5846
6738
|
921
1143
|
82.74 %
79.73 %
|
14.91 %
17.33 %
|
2.35 %
2.94 %
|
ProtonMail |
38910
38469
|
32218
30795
|
5766
6621
|
926
1053
|
82.80 %
80.05 %
|
14.82 %
17.21 %
|
2.38 %
2.74 %
|
Custom Mail |
38376
38105
|
32263
30988
|
5238
6093
|
875
1024
|
84.07 %
81.32 %
|
13.65 %
15.99 %
|
2.28 %
2.69 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison