MailChimp and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
385.773
388.241
|
292.816
290.813
|
78.855
83.298
|
14.102
14.130
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.90 %
74.91 %
|
20.44 %
21.46 %
|
3.66 %
3.64 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29815
30351
|
23508
23612
|
5322
5726
|
985
1013
|
78.85 %
77.80 %
|
17.85 %
18.87 %
|
3.30 %
3.34 %
|
Elektronics |
29779
29910
|
22860
22534
|
5888
6299
|
1031
1077
|
76.77 %
75.34 %
|
19.77 %
21.06 %
|
3.46 %
3.60 %
|
Entertainment |
29386
30335
|
22186
22650
|
6063
6612
|
1137
1073
|
75.50 %
74.67 %
|
20.63 %
21.80 %
|
3.87 %
3.54 %
|
Cosmetics & Beauty |
29712
29461
|
22497
22050
|
6118
6298
|
1097
1113
|
75.72 %
74.84 %
|
20.59 %
21.38 %
|
3.69 %
3.78 %
|
Food & Drink |
29806
29766
|
23564
23156
|
5287
5597
|
955
1013
|
79.06 %
77.79 %
|
17.74 %
18.80 %
|
3.20 %
3.40 %
|
Home & Garden |
30068
29770
|
23722
23207
|
5384
5591
|
962
972
|
78.89 %
77.95 %
|
17.91 %
18.78 %
|
3.20 %
3.27 %
|
Finance |
29618
29766
|
21514
21380
|
6917
7285
|
1187
1101
|
72.64 %
71.83 %
|
23.35 %
24.47 %
|
4.01 %
3.70 %
|
Health |
29837
29737
|
21902
21526
|
6811
7075
|
1124
1136
|
73.41 %
72.39 %
|
22.83 %
23.79 %
|
3.77 %
3.82 %
|
Pets |
28948
29882
|
22668
23007
|
5255
5793
|
1025
1082
|
78.31 %
76.99 %
|
18.15 %
19.39 %
|
3.54 %
3.62 %
|
Sport & Fitness |
29122
29628
|
21863
21867
|
6141
6565
|
1118
1196
|
75.07 %
73.81 %
|
21.09 %
22.16 %
|
3.84 %
4.04 %
|
Job & Career |
29451
29609
|
21804
21654
|
6423
6809
|
1224
1146
|
74.03 %
73.13 %
|
21.81 %
23.00 %
|
4.16 %
3.87 %
|
Dating |
30602
29874
|
21599
20955
|
7766
7702
|
1237
1217
|
70.58 %
70.14 %
|
25.38 %
25.78 %
|
4.04 %
4.07 %
|
Other |
29629
30152
|
23129
23215
|
5480
5946
|
1020
991
|
78.06 %
76.99 %
|
18.50 %
19.72 %
|
3.44 %
3.29 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38624
39606
|
28008
28391
|
9043
9716
|
1573
1499
|
72.51 %
71.68 %
|
23.41 %
24.53 %
|
4.07 %
3.78 %
|
Outlook Mail |
38234
38921
|
28091
28160
|
8614
9225
|
1529
1536
|
73.47 %
72.35 %
|
22.53 %
23.70 %
|
4.00 %
3.95 %
|
Yahoo Mail |
38641
38768
|
29221
29010
|
7965
8350
|
1455
1408
|
75.62 %
74.83 %
|
20.61 %
21.54 %
|
3.77 %
3.63 %
|
AOL Mail |
38894
38609
|
29386
28779
|
8058
8337
|
1450
1493
|
75.55 %
74.54 %
|
20.72 %
21.59 %
|
3.73 %
3.87 %
|
Mail.com |
38764
38682
|
29679
29379
|
7670
7922
|
1415
1381
|
76.56 %
75.95 %
|
19.79 %
20.48 %
|
3.65 %
3.57 %
|
Yandex Mail |
38663
39015
|
28741
28569
|
8450
8935
|
1472
1511
|
74.34 %
73.23 %
|
21.86 %
22.90 %
|
3.81 %
3.87 %
|
GMX Mail |
38593
38772
|
29585
29243
|
7679
8163
|
1329
1366
|
76.66 %
75.42 %
|
19.90 %
21.05 %
|
3.44 %
3.52 %
|
Zoho Mail |
38866
38637
|
30072
29697
|
7484
7648
|
1310
1292
|
77.37 %
76.86 %
|
19.26 %
19.79 %
|
3.37 %
3.34 %
|
ProtonMail |
38052
38480
|
29620
29514
|
7140
7660
|
1292
1306
|
77.84 %
76.70 %
|
18.76 %
19.91 %
|
3.40 %
3.39 %
|
Custom Mail |
38442
38751
|
30413
30071
|
6752
7342
|
1277
1338
|
79.11 %
77.60 %
|
17.56 %
18.95 %
|
3.32 %
3.45 %
|
Compare MailChimp with other providers
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