CampaignMonitor and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.642
385.773
|
308.744
292.816
|
66.884
78.855
|
11.014
14.102
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.85 %
75.90 %
|
17.30 %
20.44 %
|
2.85 %
3.66 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29615
29815
|
24606
23508
|
4279
5322
|
730
985
|
83.09 %
78.85 %
|
14.45 %
17.85 %
|
2.46 %
3.30 %
|
Elektronics |
29925
29779
|
24103
22860
|
5017
5888
|
805
1031
|
80.54 %
76.77 %
|
16.77 %
19.77 %
|
2.69 %
3.46 %
|
Entertainment |
29978
29386
|
23941
22186
|
5227
6063
|
810
1137
|
79.86 %
75.50 %
|
17.44 %
20.63 %
|
2.70 %
3.87 %
|
Cosmetics & Beauty |
29840
29712
|
23697
22497
|
5279
6118
|
864
1097
|
79.41 %
75.72 %
|
17.69 %
20.59 %
|
2.90 %
3.69 %
|
Food & Drink |
30146
29806
|
24948
23564
|
4432
5287
|
766
955
|
82.76 %
79.06 %
|
14.70 %
17.74 %
|
2.54 %
3.20 %
|
Home & Garden |
29482
30068
|
24457
23722
|
4282
5384
|
743
962
|
82.96 %
78.89 %
|
14.52 %
17.91 %
|
2.52 %
3.20 %
|
Finance |
29400
29618
|
22473
21514
|
5978
6917
|
949
1187
|
76.44 %
72.64 %
|
20.33 %
23.35 %
|
3.23 %
4.01 %
|
Health |
29867
29837
|
23103
21902
|
5846
6811
|
918
1124
|
77.35 %
73.41 %
|
19.57 %
22.83 %
|
3.07 %
3.77 %
|
Pets |
29838
28948
|
24407
22668
|
4583
5255
|
848
1025
|
81.80 %
78.31 %
|
15.36 %
18.15 %
|
2.84 %
3.54 %
|
Sport & Fitness |
29754
29122
|
23449
21863
|
5386
6141
|
919
1118
|
78.81 %
75.07 %
|
18.10 %
21.09 %
|
3.09 %
3.84 %
|
Job & Career |
29462
29451
|
22953
21804
|
5565
6423
|
944
1224
|
77.91 %
74.03 %
|
18.89 %
21.81 %
|
3.20 %
4.16 %
|
Dating |
29751
30602
|
22367
21599
|
6493
7766
|
891
1237
|
75.18 %
70.58 %
|
21.82 %
25.38 %
|
2.99 %
4.04 %
|
Other |
29584
29629
|
24240
23129
|
4517
5480
|
827
1020
|
81.94 %
78.06 %
|
15.27 %
18.50 %
|
2.80 %
3.44 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38995
38624
|
29767
28008
|
7967
9043
|
1261
1573
|
76.34 %
72.51 %
|
20.43 %
23.41 %
|
3.23 %
4.07 %
|
Outlook Mail |
38521
38234
|
29824
28091
|
7483
8614
|
1214
1529
|
77.42 %
73.47 %
|
19.43 %
22.53 %
|
3.15 %
4.00 %
|
Yahoo Mail |
38800
38641
|
30909
29221
|
6774
7965
|
1117
1455
|
79.66 %
75.62 %
|
17.46 %
20.61 %
|
2.88 %
3.77 %
|
AOL Mail |
38294
38894
|
30491
29386
|
6674
8058
|
1129
1450
|
79.62 %
75.55 %
|
17.43 %
20.72 %
|
2.95 %
3.73 %
|
Mail.com |
38539
38764
|
31234
29679
|
6284
7670
|
1021
1415
|
81.05 %
76.56 %
|
16.31 %
19.79 %
|
2.65 %
3.65 %
|
Yandex Mail |
38763
38663
|
30267
28741
|
7259
8450
|
1237
1472
|
78.08 %
74.34 %
|
18.73 %
21.86 %
|
3.19 %
3.81 %
|
GMX Mail |
38321
38593
|
30825
29585
|
6445
7679
|
1051
1329
|
80.44 %
76.66 %
|
16.82 %
19.90 %
|
2.74 %
3.44 %
|
Zoho Mail |
38935
38866
|
31717
30072
|
6179
7484
|
1039
1310
|
81.46 %
77.37 %
|
15.87 %
19.26 %
|
2.67 %
3.37 %
|
ProtonMail |
39222
38052
|
31992
29620
|
6246
7140
|
984
1292
|
81.57 %
77.84 %
|
15.92 %
18.76 %
|
2.51 %
3.40 %
|
Custom Mail |
38252
38442
|
31718
30413
|
5573
6752
|
961
1277
|
82.92 %
79.11 %
|
14.57 %
17.56 %
|
2.51 %
3.32 %
|
Compare CampaignMonitor with other providers
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