CampaignMonitor and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.642
385.988
|
308.744
289.787
|
66.884
81.767
|
11.014
14.434
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.85 %
75.08 %
|
17.30 %
21.18 %
|
2.85 %
3.74 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29615
29659
|
24606
23118
|
4279
5522
|
730
1019
|
83.09 %
77.95 %
|
14.45 %
18.62 %
|
2.46 %
3.44 %
|
Elektronics |
29925
29161
|
24103
22115
|
5017
5958
|
805
1088
|
80.54 %
75.84 %
|
16.77 %
20.43 %
|
2.69 %
3.73 %
|
Entertainment |
29978
29456
|
23941
22170
|
5227
6251
|
810
1035
|
79.86 %
75.26 %
|
17.44 %
21.22 %
|
2.70 %
3.51 %
|
Cosmetics & Beauty |
29840
29977
|
23697
22380
|
5279
6435
|
864
1162
|
79.41 %
74.66 %
|
17.69 %
21.47 %
|
2.90 %
3.88 %
|
Food & Drink |
30146
29887
|
24948
23296
|
4432
5574
|
766
1017
|
82.76 %
77.95 %
|
14.70 %
18.65 %
|
2.54 %
3.40 %
|
Home & Garden |
29482
29641
|
24457
23137
|
4282
5452
|
743
1052
|
82.96 %
78.06 %
|
14.52 %
18.39 %
|
2.52 %
3.55 %
|
Finance |
29400
30267
|
22473
21662
|
5978
7334
|
949
1271
|
76.44 %
71.57 %
|
20.33 %
24.23 %
|
3.23 %
4.20 %
|
Health |
29867
29855
|
23103
21683
|
5846
7059
|
918
1113
|
77.35 %
72.63 %
|
19.57 %
23.64 %
|
3.07 %
3.73 %
|
Pets |
29838
29642
|
24407
22881
|
4583
5725
|
848
1036
|
81.80 %
77.19 %
|
15.36 %
19.31 %
|
2.84 %
3.50 %
|
Sport & Fitness |
29754
29851
|
23449
22068
|
5386
6649
|
919
1134
|
78.81 %
73.93 %
|
18.10 %
22.27 %
|
3.09 %
3.80 %
|
Job & Career |
29462
29943
|
22953
21919
|
5565
6807
|
944
1217
|
77.91 %
73.20 %
|
18.89 %
22.73 %
|
3.20 %
4.06 %
|
Dating |
29751
29177
|
22367
20562
|
6493
7382
|
891
1233
|
75.18 %
70.47 %
|
21.82 %
25.30 %
|
2.99 %
4.23 %
|
Other |
29584
29472
|
24240
22796
|
4517
5619
|
827
1057
|
81.94 %
77.35 %
|
15.27 %
19.07 %
|
2.80 %
3.59 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38995
38597
|
29767
27728
|
7967
9258
|
1261
1611
|
76.34 %
71.84 %
|
20.43 %
23.99 %
|
3.23 %
4.17 %
|
Outlook Mail |
38521
38804
|
29824
28196
|
7483
9066
|
1214
1542
|
77.42 %
72.66 %
|
19.43 %
23.36 %
|
3.15 %
3.97 %
|
Yahoo Mail |
38800
38528
|
30909
28759
|
6774
8245
|
1117
1524
|
79.66 %
74.64 %
|
17.46 %
21.40 %
|
2.88 %
3.96 %
|
AOL Mail |
38294
38321
|
30491
28643
|
6674
8212
|
1129
1466
|
79.62 %
74.74 %
|
17.43 %
21.43 %
|
2.95 %
3.83 %
|
Mail.com |
38539
38950
|
31234
29535
|
6284
7955
|
1021
1460
|
81.05 %
75.83 %
|
16.31 %
20.42 %
|
2.65 %
3.75 %
|
Yandex Mail |
38763
38131
|
30267
28024
|
7259
8597
|
1237
1510
|
78.08 %
73.49 %
|
18.73 %
22.55 %
|
3.19 %
3.96 %
|
GMX Mail |
38321
38759
|
30825
29382
|
6445
8039
|
1051
1338
|
80.44 %
75.81 %
|
16.82 %
20.74 %
|
2.74 %
3.45 %
|
Zoho Mail |
38935
38432
|
31717
29573
|
6179
7499
|
1039
1360
|
81.46 %
76.95 %
|
15.87 %
19.51 %
|
2.67 %
3.54 %
|
ProtonMail |
39222
38553
|
31992
29625
|
6246
7647
|
984
1281
|
81.57 %
76.84 %
|
15.92 %
19.84 %
|
2.51 %
3.32 %
|
Custom Mail |
38252
38913
|
31718
30322
|
5573
7249
|
961
1342
|
82.92 %
77.92 %
|
14.57 %
18.63 %
|
2.51 %
3.45 %
|
Compare CampaignMonitor with other providers
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