CampaignMonitor and ConvertKit Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.642
387.442
|
308.744
296.309
|
66.884
77.267
|
11.014
13.866
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.85 %
76.48 %
|
17.30 %
19.94 %
|
2.85 %
3.58 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29615
29824
|
24606
23739
|
4279
5118
|
730
967
|
83.09 %
79.60 %
|
14.45 %
17.16 %
|
2.46 %
3.24 %
|
Elektronics |
29925
29797
|
24103
22967
|
5017
5840
|
805
990
|
80.54 %
77.08 %
|
16.77 %
19.60 %
|
2.69 %
3.32 %
|
Entertainment |
29978
29705
|
23941
22638
|
5227
5971
|
810
1096
|
79.86 %
76.21 %
|
17.44 %
20.10 %
|
2.70 %
3.69 %
|
Cosmetics & Beauty |
29840
29911
|
23697
22808
|
5279
6027
|
864
1076
|
79.41 %
76.25 %
|
17.69 %
20.15 %
|
2.90 %
3.60 %
|
Food & Drink |
30146
29829
|
24948
23626
|
4432
5220
|
766
983
|
82.76 %
79.20 %
|
14.70 %
17.50 %
|
2.54 %
3.30 %
|
Home & Garden |
29482
29688
|
24457
23630
|
4282
5099
|
743
959
|
82.96 %
79.59 %
|
14.52 %
17.18 %
|
2.52 %
3.23 %
|
Finance |
29400
29732
|
22473
21697
|
5978
6837
|
949
1198
|
76.44 %
72.98 %
|
20.33 %
23.00 %
|
3.23 %
4.03 %
|
Health |
29867
29875
|
23103
22098
|
5846
6654
|
918
1123
|
77.35 %
73.97 %
|
19.57 %
22.27 %
|
3.07 %
3.76 %
|
Pets |
29838
29974
|
24407
23621
|
4583
5368
|
848
985
|
81.80 %
78.80 %
|
15.36 %
17.91 %
|
2.84 %
3.29 %
|
Sport & Fitness |
29754
29942
|
23449
22562
|
5386
6232
|
919
1148
|
78.81 %
75.35 %
|
18.10 %
20.81 %
|
3.09 %
3.83 %
|
Job & Career |
29462
29847
|
22953
22295
|
5565
6376
|
944
1176
|
77.91 %
74.70 %
|
18.89 %
21.36 %
|
3.20 %
3.94 %
|
Dating |
29751
29778
|
22367
21341
|
6493
7241
|
891
1196
|
75.18 %
71.67 %
|
21.82 %
24.32 %
|
2.99 %
4.02 %
|
Other |
29584
29540
|
24240
23287
|
4517
5284
|
827
969
|
81.94 %
78.83 %
|
15.27 %
17.89 %
|
2.80 %
3.28 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38995
38585
|
29767
28305
|
7967
8787
|
1261
1493
|
76.34 %
73.36 %
|
20.43 %
22.77 %
|
3.23 %
3.87 %
|
Outlook Mail |
38521
38320
|
29824
28266
|
7483
8531
|
1214
1523
|
77.42 %
73.76 %
|
19.43 %
22.26 %
|
3.15 %
3.97 %
|
Yahoo Mail |
38800
39382
|
30909
30044
|
6774
7942
|
1117
1396
|
79.66 %
76.29 %
|
17.46 %
20.17 %
|
2.88 %
3.54 %
|
AOL Mail |
38294
38738
|
30491
29497
|
6674
7807
|
1129
1434
|
79.62 %
76.14 %
|
17.43 %
20.15 %
|
2.95 %
3.70 %
|
Mail.com |
38539
37931
|
31234
29485
|
6284
7118
|
1021
1328
|
81.05 %
77.73 %
|
16.31 %
18.77 %
|
2.65 %
3.50 %
|
Yandex Mail |
38763
38099
|
30267
28546
|
7259
8058
|
1237
1495
|
78.08 %
74.93 %
|
18.73 %
21.15 %
|
3.19 %
3.92 %
|
GMX Mail |
38321
39108
|
30825
30036
|
6445
7712
|
1051
1360
|
80.44 %
76.80 %
|
16.82 %
19.72 %
|
2.74 %
3.48 %
|
Zoho Mail |
38935
39431
|
31717
30722
|
6179
7346
|
1039
1363
|
81.46 %
77.91 %
|
15.87 %
18.63 %
|
2.67 %
3.46 %
|
ProtonMail |
39222
38703
|
31992
30289
|
6246
7186
|
984
1228
|
81.57 %
78.26 %
|
15.92 %
18.57 %
|
2.51 %
3.17 %
|
Custom Mail |
38252
39145
|
31718
31119
|
5573
6780
|
961
1246
|
82.92 %
79.50 %
|
14.57 %
17.32 %
|
2.51 %
3.18 %
|
Compare CampaignMonitor with other providers
Compare the email deliverability of CampaignMonitor with other providers.
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