CampaignMonitor and Mailify Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailify.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.642
386.332
|
308.744
297.267
|
66.884
76.020
|
11.014
13.045
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailify in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.85 %
76.95 %
|
17.30 %
19.68 %
|
2.85 %
3.38 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29615
29172
|
24606
23348
|
4279
4963
|
730
861
|
83.09 %
80.04 %
|
14.45 %
17.01 %
|
2.46 %
2.95 %
|
Elektronics |
29925
30202
|
24103
23500
|
5017
5792
|
805
910
|
80.54 %
77.81 %
|
16.77 %
19.18 %
|
2.69 %
3.01 %
|
Entertainment |
29978
29600
|
23941
22762
|
5227
5818
|
810
1020
|
79.86 %
76.90 %
|
17.44 %
19.66 %
|
2.70 %
3.45 %
|
Cosmetics & Beauty |
29840
29988
|
23697
23098
|
5279
5932
|
864
958
|
79.41 %
77.02 %
|
17.69 %
19.78 %
|
2.90 %
3.19 %
|
Food & Drink |
30146
29959
|
24948
23986
|
4432
5064
|
766
909
|
82.76 %
80.06 %
|
14.70 %
16.90 %
|
2.54 %
3.03 %
|
Home & Garden |
29482
29709
|
24457
23764
|
4282
5050
|
743
895
|
82.96 %
79.99 %
|
14.52 %
17.00 %
|
2.52 %
3.01 %
|
Finance |
29400
29819
|
22473
21879
|
5978
6813
|
949
1127
|
76.44 %
73.37 %
|
20.33 %
22.85 %
|
3.23 %
3.78 %
|
Health |
29867
29410
|
23103
21943
|
5846
6410
|
918
1057
|
77.35 %
74.61 %
|
19.57 %
21.80 %
|
3.07 %
3.59 %
|
Pets |
29838
29811
|
24407
23523
|
4583
5288
|
848
1000
|
81.80 %
78.91 %
|
15.36 %
17.74 %
|
2.84 %
3.35 %
|
Sport & Fitness |
29754
29261
|
23449
22267
|
5386
5987
|
919
1007
|
78.81 %
76.10 %
|
18.10 %
20.46 %
|
3.09 %
3.44 %
|
Job & Career |
29462
29877
|
22953
22332
|
5565
6385
|
944
1160
|
77.91 %
74.75 %
|
18.89 %
21.37 %
|
3.20 %
3.88 %
|
Dating |
29751
29878
|
22367
21453
|
6493
7273
|
891
1152
|
75.18 %
71.80 %
|
21.82 %
24.34 %
|
2.99 %
3.86 %
|
Other |
29584
29646
|
24240
23412
|
4517
5245
|
827
989
|
81.94 %
78.97 %
|
15.27 %
17.69 %
|
2.80 %
3.34 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailify.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38995
39140
|
29767
28816
|
7967
8887
|
1261
1437
|
76.34 %
73.62 %
|
20.43 %
22.71 %
|
3.23 %
3.67 %
|
Outlook Mail |
38521
38561
|
29824
28604
|
7483
8484
|
1214
1473
|
77.42 %
74.18 %
|
19.43 %
22.00 %
|
3.15 %
3.82 %
|
Yahoo Mail |
38800
39057
|
30909
29972
|
6774
7754
|
1117
1331
|
79.66 %
76.74 %
|
17.46 %
19.85 %
|
2.88 %
3.41 %
|
AOL Mail |
38294
38795
|
30491
29718
|
6674
7679
|
1129
1398
|
79.62 %
76.60 %
|
17.43 %
19.79 %
|
2.95 %
3.60 %
|
Mail.com |
38539
38478
|
31234
29931
|
6284
7225
|
1021
1322
|
81.05 %
77.79 %
|
16.31 %
18.78 %
|
2.65 %
3.44 %
|
Yandex Mail |
38763
38004
|
30267
28609
|
7259
7996
|
1237
1399
|
78.08 %
75.28 %
|
18.73 %
21.04 %
|
3.19 %
3.68 %
|
GMX Mail |
38321
38346
|
30825
29817
|
6445
7337
|
1051
1192
|
80.44 %
77.76 %
|
16.82 %
19.13 %
|
2.74 %
3.11 %
|
Zoho Mail |
38935
38350
|
31717
30246
|
6179
6937
|
1039
1167
|
81.46 %
78.87 %
|
15.87 %
18.09 %
|
2.67 %
3.04 %
|
ProtonMail |
39222
39222
|
31992
30866
|
6246
7179
|
984
1177
|
81.57 %
78.70 %
|
15.92 %
18.30 %
|
2.51 %
3.00 %
|
Custom Mail |
38252
38379
|
31718
30688
|
5573
6542
|
961
1149
|
82.92 %
79.96 %
|
14.57 %
17.05 %
|
2.51 %
2.99 %
|
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