CampaignMonitor and CleverReach Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.642
386.581
|
308.744
313.173
|
66.884
62.470
|
11.014
10.938
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.85 %
81.01 %
|
17.30 %
16.16 %
|
2.85 %
2.83 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29615
29857
|
24606
25096
|
4279
4015
|
730
746
|
83.09 %
84.05 %
|
14.45 %
13.45 %
|
2.46 %
2.50 %
|
Elektronics |
29925
29540
|
24103
24100
|
5017
4648
|
805
792
|
80.54 %
81.58 %
|
16.77 %
15.73 %
|
2.69 %
2.68 %
|
Entertainment |
29978
29606
|
23941
23895
|
5227
4840
|
810
871
|
79.86 %
80.71 %
|
17.44 %
16.35 %
|
2.70 %
2.94 %
|
Cosmetics & Beauty |
29840
29509
|
23697
23855
|
5279
4839
|
864
815
|
79.41 %
80.84 %
|
17.69 %
16.40 %
|
2.90 %
2.76 %
|
Food & Drink |
30146
29561
|
24948
24853
|
4432
3981
|
766
727
|
82.76 %
84.07 %
|
14.70 %
13.47 %
|
2.54 %
2.46 %
|
Home & Garden |
29482
30276
|
24457
25484
|
4282
4049
|
743
743
|
82.96 %
84.17 %
|
14.52 %
13.37 %
|
2.52 %
2.45 %
|
Finance |
29400
29694
|
22473
23090
|
5978
5678
|
949
926
|
76.44 %
77.76 %
|
20.33 %
19.12 %
|
3.23 %
3.12 %
|
Health |
29867
29791
|
23103
23378
|
5846
5536
|
918
877
|
77.35 %
78.47 %
|
19.57 %
18.58 %
|
3.07 %
2.94 %
|
Pets |
29838
29403
|
24407
24415
|
4583
4170
|
848
818
|
81.80 %
83.04 %
|
15.36 %
14.18 %
|
2.84 %
2.78 %
|
Sport & Fitness |
29754
29977
|
23449
23949
|
5386
5138
|
919
890
|
78.81 %
79.89 %
|
18.10 %
17.14 %
|
3.09 %
2.97 %
|
Job & Career |
29462
30025
|
22953
23762
|
5565
5329
|
944
934
|
77.91 %
79.14 %
|
18.89 %
17.75 %
|
3.20 %
3.11 %
|
Dating |
29751
29712
|
22367
22627
|
6493
6071
|
891
1014
|
75.18 %
76.15 %
|
21.82 %
20.43 %
|
2.99 %
3.41 %
|
Other |
29584
29630
|
24240
24669
|
4517
4176
|
827
785
|
81.94 %
83.26 %
|
15.27 %
14.09 %
|
2.80 %
2.65 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38995
38878
|
29767
30256
|
7967
7461
|
1261
1161
|
76.34 %
77.82 %
|
20.43 %
19.19 %
|
3.23 %
2.99 %
|
Outlook Mail |
38521
38269
|
29824
30003
|
7483
7040
|
1214
1226
|
77.42 %
78.40 %
|
19.43 %
18.40 %
|
3.15 %
3.20 %
|
Yahoo Mail |
38800
38700
|
30909
31188
|
6774
6330
|
1117
1182
|
79.66 %
80.59 %
|
17.46 %
16.36 %
|
2.88 %
3.05 %
|
AOL Mail |
38294
38271
|
30491
30898
|
6674
6243
|
1129
1130
|
79.62 %
80.73 %
|
17.43 %
16.31 %
|
2.95 %
2.95 %
|
Mail.com |
38539
39040
|
31234
31934
|
6284
6012
|
1021
1094
|
81.05 %
81.80 %
|
16.31 %
15.40 %
|
2.65 %
2.80 %
|
Yandex Mail |
38763
38751
|
30267
30764
|
7259
6770
|
1237
1217
|
78.08 %
79.39 %
|
18.73 %
17.47 %
|
3.19 %
3.14 %
|
GMX Mail |
38321
38668
|
30825
31596
|
6445
6086
|
1051
986
|
80.44 %
81.71 %
|
16.82 %
15.74 %
|
2.74 %
2.55 %
|
Zoho Mail |
38935
38430
|
31717
31843
|
6179
5562
|
1039
1025
|
81.46 %
82.86 %
|
15.87 %
14.47 %
|
2.67 %
2.67 %
|
ProtonMail |
39222
38509
|
31992
31890
|
6246
5646
|
984
973
|
81.57 %
82.81 %
|
15.92 %
14.66 %
|
2.51 %
2.53 %
|
Custom Mail |
38252
39065
|
31718
32801
|
5573
5320
|
961
944
|
82.92 %
83.97 %
|
14.57 %
13.62 %
|
2.51 %
2.42 %
|
Compare CampaignMonitor with other providers
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