CampaignMonitor and Moosend Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.642
386.266
|
308.744
301.262
|
66.884
72.313
|
11.014
12.691
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.85 %
77.99 %
|
17.30 %
18.72 %
|
2.85 %
3.29 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29615
30097
|
24606
24412
|
4279
4810
|
730
875
|
83.09 %
81.11 %
|
14.45 %
15.98 %
|
2.46 %
2.91 %
|
Elektronics |
29925
29372
|
24103
23116
|
5017
5358
|
805
898
|
80.54 %
78.70 %
|
16.77 %
18.24 %
|
2.69 %
3.06 %
|
Entertainment |
29978
29327
|
23941
22865
|
5227
5484
|
810
978
|
79.86 %
77.97 %
|
17.44 %
18.70 %
|
2.70 %
3.33 %
|
Cosmetics & Beauty |
29840
29807
|
23697
23167
|
5279
5647
|
864
993
|
79.41 %
77.72 %
|
17.69 %
18.95 %
|
2.90 %
3.33 %
|
Food & Drink |
30146
29395
|
24948
23821
|
4432
4712
|
766
862
|
82.76 %
81.04 %
|
14.70 %
16.03 %
|
2.54 %
2.93 %
|
Home & Garden |
29482
29924
|
24457
24240
|
4282
4774
|
743
910
|
82.96 %
81.01 %
|
14.52 %
15.95 %
|
2.52 %
3.04 %
|
Finance |
29400
29668
|
22473
22129
|
5978
6422
|
949
1117
|
76.44 %
74.59 %
|
20.33 %
21.65 %
|
3.23 %
3.76 %
|
Health |
29867
30230
|
23103
22730
|
5846
6432
|
918
1068
|
77.35 %
75.19 %
|
19.57 %
21.28 %
|
3.07 %
3.53 %
|
Pets |
29838
29536
|
24407
23732
|
4583
4897
|
848
907
|
81.80 %
80.35 %
|
15.36 %
16.58 %
|
2.84 %
3.07 %
|
Sport & Fitness |
29754
29293
|
23449
22573
|
5386
5729
|
919
991
|
78.81 %
77.06 %
|
18.10 %
19.56 %
|
3.09 %
3.38 %
|
Job & Career |
29462
30124
|
22953
22956
|
5565
6079
|
944
1089
|
77.91 %
76.21 %
|
18.89 %
20.18 %
|
3.20 %
3.62 %
|
Dating |
29751
29848
|
22367
21762
|
6493
7027
|
891
1059
|
75.18 %
72.91 %
|
21.82 %
23.54 %
|
2.99 %
3.55 %
|
Other |
29584
29645
|
24240
23759
|
4517
4942
|
827
944
|
81.94 %
80.15 %
|
15.27 %
16.67 %
|
2.80 %
3.18 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38995
38680
|
29767
28895
|
7967
8375
|
1261
1410
|
76.34 %
74.70 %
|
20.43 %
21.65 %
|
3.23 %
3.65 %
|
Outlook Mail |
38521
39426
|
29824
29691
|
7483
8292
|
1214
1443
|
77.42 %
75.31 %
|
19.43 %
21.03 %
|
3.15 %
3.66 %
|
Yahoo Mail |
38800
38810
|
30909
30200
|
6774
7321
|
1117
1289
|
79.66 %
77.81 %
|
17.46 %
18.86 %
|
2.88 %
3.32 %
|
AOL Mail |
38294
38770
|
30491
30128
|
6674
7318
|
1129
1324
|
79.62 %
77.71 %
|
17.43 %
18.88 %
|
2.95 %
3.42 %
|
Mail.com |
38539
38391
|
31234
30276
|
6284
6823
|
1021
1292
|
81.05 %
78.86 %
|
16.31 %
17.77 %
|
2.65 %
3.37 %
|
Yandex Mail |
38763
38756
|
30267
29584
|
7259
7795
|
1237
1377
|
78.08 %
76.33 %
|
18.73 %
20.11 %
|
3.19 %
3.55 %
|
GMX Mail |
38321
38548
|
30825
30340
|
6445
7042
|
1051
1166
|
80.44 %
78.71 %
|
16.82 %
18.27 %
|
2.74 %
3.02 %
|
Zoho Mail |
38935
38708
|
31717
30849
|
6179
6703
|
1039
1156
|
81.46 %
79.70 %
|
15.87 %
17.32 %
|
2.67 %
2.99 %
|
ProtonMail |
39222
38175
|
31992
30507
|
6246
6539
|
984
1129
|
81.57 %
79.91 %
|
15.92 %
17.13 %
|
2.51 %
2.96 %
|
Custom Mail |
38252
38002
|
31718
30792
|
5573
6105
|
961
1105
|
82.92 %
81.03 %
|
14.57 %
16.06 %
|
2.51 %
2.91 %
|
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