CampaignMonitor and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.642
385.544
|
308.744
301.349
|
66.884
72.290
|
11.014
11.905
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.85 %
78.16 %
|
17.30 %
18.75 %
|
2.85 %
3.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29615
29797
|
24606
24230
|
4279
4803
|
730
764
|
83.09 %
81.32 %
|
14.45 %
16.12 %
|
2.46 %
2.56 %
|
Elektronics |
29925
29522
|
24103
23302
|
5017
5355
|
805
865
|
80.54 %
78.93 %
|
16.77 %
18.14 %
|
2.69 %
2.93 %
|
Entertainment |
29978
29591
|
23941
23067
|
5227
5571
|
810
953
|
79.86 %
77.95 %
|
17.44 %
18.83 %
|
2.70 %
3.22 %
|
Cosmetics & Beauty |
29840
29664
|
23697
23106
|
5279
5618
|
864
940
|
79.41 %
77.89 %
|
17.69 %
18.94 %
|
2.90 %
3.17 %
|
Food & Drink |
30146
30131
|
24948
24350
|
4432
4930
|
766
851
|
82.76 %
80.81 %
|
14.70 %
16.36 %
|
2.54 %
2.82 %
|
Home & Garden |
29482
29718
|
24457
24149
|
4282
4761
|
743
808
|
82.96 %
81.26 %
|
14.52 %
16.02 %
|
2.52 %
2.72 %
|
Finance |
29400
29323
|
22473
21956
|
5978
6329
|
949
1038
|
76.44 %
74.88 %
|
20.33 %
21.58 %
|
3.23 %
3.54 %
|
Health |
29867
29396
|
23103
22235
|
5846
6209
|
918
952
|
77.35 %
75.64 %
|
19.57 %
21.12 %
|
3.07 %
3.24 %
|
Pets |
29838
29768
|
24407
23895
|
4583
5030
|
848
843
|
81.80 %
80.27 %
|
15.36 %
16.90 %
|
2.84 %
2.83 %
|
Sport & Fitness |
29754
29848
|
23449
23005
|
5386
5899
|
919
944
|
78.81 %
77.07 %
|
18.10 %
19.76 %
|
3.09 %
3.16 %
|
Job & Career |
29462
29818
|
22953
22759
|
5565
6053
|
944
1006
|
77.91 %
76.33 %
|
18.89 %
20.30 %
|
3.20 %
3.37 %
|
Dating |
29751
29464
|
22367
21543
|
6493
6843
|
891
1078
|
75.18 %
73.12 %
|
21.82 %
23.22 %
|
2.99 %
3.66 %
|
Other |
29584
29504
|
24240
23752
|
4517
4889
|
827
863
|
81.94 %
80.50 %
|
15.27 %
16.57 %
|
2.80 %
2.93 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38995
38452
|
29767
28870
|
7967
8279
|
1261
1303
|
76.34 %
75.08 %
|
20.43 %
21.53 %
|
3.23 %
3.39 %
|
Outlook Mail |
38521
38668
|
29824
29213
|
7483
8113
|
1214
1342
|
77.42 %
75.55 %
|
19.43 %
20.98 %
|
3.15 %
3.47 %
|
Yahoo Mail |
38800
38236
|
30909
29781
|
6774
7242
|
1117
1213
|
79.66 %
77.89 %
|
17.46 %
18.94 %
|
2.88 %
3.17 %
|
AOL Mail |
38294
38895
|
30491
30250
|
6674
7387
|
1129
1258
|
79.62 %
77.77 %
|
17.43 %
18.99 %
|
2.95 %
3.23 %
|
Mail.com |
38539
38779
|
31234
30612
|
6284
7002
|
1021
1165
|
81.05 %
78.94 %
|
16.31 %
18.06 %
|
2.65 %
3.00 %
|
Yandex Mail |
38763
38489
|
30267
29441
|
7259
7761
|
1237
1287
|
78.08 %
76.49 %
|
18.73 %
20.16 %
|
3.19 %
3.34 %
|
GMX Mail |
38321
38565
|
30825
30394
|
6445
7054
|
1051
1117
|
80.44 %
78.81 %
|
16.82 %
18.29 %
|
2.74 %
2.90 %
|
Zoho Mail |
38935
38886
|
31717
31005
|
6179
6738
|
1039
1143
|
81.46 %
79.73 %
|
15.87 %
17.33 %
|
2.67 %
2.94 %
|
ProtonMail |
39222
38469
|
31992
30795
|
6246
6621
|
984
1053
|
81.57 %
80.05 %
|
15.92 %
17.21 %
|
2.51 %
2.74 %
|
Custom Mail |
38252
38105
|
31718
30988
|
5573
6093
|
961
1024
|
82.92 %
81.32 %
|
14.57 %
15.99 %
|
2.51 %
2.69 %
|
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