CampaignMonitor and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.642
386.815
|
308.744
291.230
|
66.884
81.251
|
11.014
14.334
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.85 %
75.29 %
|
17.30 %
21.01 %
|
2.85 %
3.71 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29615
29728
|
24606
23316
|
4279
5402
|
730
1010
|
83.09 %
78.43 %
|
14.45 %
18.17 %
|
2.46 %
3.40 %
|
Elektronics |
29925
29658
|
24103
22556
|
5017
6071
|
805
1031
|
80.54 %
76.05 %
|
16.77 %
20.47 %
|
2.69 %
3.48 %
|
Entertainment |
29978
29767
|
23941
22297
|
5227
6378
|
810
1092
|
79.86 %
74.91 %
|
17.44 %
21.43 %
|
2.70 %
3.67 %
|
Cosmetics & Beauty |
29840
29712
|
23697
22258
|
5279
6286
|
864
1168
|
79.41 %
74.91 %
|
17.69 %
21.16 %
|
2.90 %
3.93 %
|
Food & Drink |
30146
30447
|
24948
23798
|
4432
5647
|
766
1002
|
82.76 %
78.16 %
|
14.70 %
18.55 %
|
2.54 %
3.29 %
|
Home & Garden |
29482
30205
|
24457
23671
|
4282
5550
|
743
984
|
82.96 %
78.37 %
|
14.52 %
18.37 %
|
2.52 %
3.26 %
|
Finance |
29400
29812
|
22473
21439
|
5978
7106
|
949
1267
|
76.44 %
71.91 %
|
20.33 %
23.84 %
|
3.23 %
4.25 %
|
Health |
29867
29791
|
23103
21624
|
5846
6977
|
918
1190
|
77.35 %
72.59 %
|
19.57 %
23.42 %
|
3.07 %
3.99 %
|
Pets |
29838
30013
|
24407
23247
|
4583
5736
|
848
1030
|
81.80 %
77.46 %
|
15.36 %
19.11 %
|
2.84 %
3.43 %
|
Sport & Fitness |
29754
29347
|
23449
21861
|
5386
6328
|
919
1158
|
78.81 %
74.49 %
|
18.10 %
21.56 %
|
3.09 %
3.95 %
|
Job & Career |
29462
29527
|
22953
21670
|
5565
6669
|
944
1188
|
77.91 %
73.39 %
|
18.89 %
22.59 %
|
3.20 %
4.02 %
|
Dating |
29751
29392
|
22367
20732
|
6493
7493
|
891
1167
|
75.18 %
70.54 %
|
21.82 %
25.49 %
|
2.99 %
3.97 %
|
Other |
29584
29416
|
24240
22761
|
4517
5608
|
827
1047
|
81.94 %
77.38 %
|
15.27 %
19.06 %
|
2.80 %
3.56 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38995
39508
|
29767
28352
|
7967
9569
|
1261
1587
|
76.34 %
71.76 %
|
20.43 %
24.22 %
|
3.23 %
4.02 %
|
Outlook Mail |
38521
37965
|
29824
27742
|
7483
8706
|
1214
1517
|
77.42 %
73.07 %
|
19.43 %
22.93 %
|
3.15 %
4.00 %
|
Yahoo Mail |
38800
38297
|
30909
28800
|
6774
8051
|
1117
1446
|
79.66 %
75.20 %
|
17.46 %
21.02 %
|
2.88 %
3.78 %
|
AOL Mail |
38294
39018
|
30491
29127
|
6674
8369
|
1129
1522
|
79.62 %
74.65 %
|
17.43 %
21.45 %
|
2.95 %
3.90 %
|
Mail.com |
38539
38744
|
31234
29547
|
6284
7806
|
1021
1391
|
81.05 %
76.26 %
|
16.31 %
20.15 %
|
2.65 %
3.59 %
|
Yandex Mail |
38763
38597
|
30267
28422
|
7259
8671
|
1237
1504
|
78.08 %
73.64 %
|
18.73 %
22.47 %
|
3.19 %
3.90 %
|
GMX Mail |
38321
38543
|
30825
29305
|
6445
7903
|
1051
1335
|
80.44 %
76.03 %
|
16.82 %
20.50 %
|
2.74 %
3.46 %
|
Zoho Mail |
38935
38361
|
31717
29601
|
6179
7423
|
1039
1337
|
81.46 %
77.16 %
|
15.87 %
19.35 %
|
2.67 %
3.49 %
|
ProtonMail |
39222
38873
|
31992
29891
|
6246
7611
|
984
1371
|
81.57 %
76.89 %
|
15.92 %
19.58 %
|
2.51 %
3.53 %
|
Custom Mail |
38252
38909
|
31718
30443
|
5573
7142
|
961
1324
|
82.92 %
78.24 %
|
14.57 %
18.36 %
|
2.51 %
3.40 %
|
Compare CampaignMonitor with other providers
Compare the email deliverability of CampaignMonitor with other providers.
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