Benchmark Email and CampaignMonitor Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.864
386.642
|
291.675
308.744
|
81.124
66.884
|
15.065
11.014
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.20 %
79.85 %
|
20.92 %
17.30 %
|
3.88 %
2.85 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29651
29615
|
23217
24606
|
5371
4279
|
1063
730
|
78.30 %
83.09 %
|
18.11 %
14.45 %
|
3.59 %
2.46 %
|
Elektronics |
30175
29925
|
22785
24103
|
6242
5017
|
1148
805
|
75.51 %
80.54 %
|
20.69 %
16.77 %
|
3.80 %
2.69 %
|
Entertainment |
29299
29978
|
22074
23941
|
6106
5227
|
1119
810
|
75.34 %
79.86 %
|
20.84 %
17.44 %
|
3.82 %
2.70 %
|
Cosmetics & Beauty |
29547
29840
|
22179
23697
|
6206
5279
|
1162
864
|
75.06 %
79.41 %
|
21.00 %
17.69 %
|
3.93 %
2.90 %
|
Food & Drink |
29817
30146
|
23322
24948
|
5433
4432
|
1062
766
|
78.22 %
82.76 %
|
18.22 %
14.70 %
|
3.56 %
2.54 %
|
Home & Garden |
29960
29482
|
23519
24457
|
5413
4282
|
1028
743
|
78.50 %
82.96 %
|
18.07 %
14.52 %
|
3.43 %
2.52 %
|
Finance |
30207
29400
|
21656
22473
|
7253
5978
|
1298
949
|
71.69 %
76.44 %
|
24.01 %
20.33 %
|
4.30 %
3.23 %
|
Health |
30450
29867
|
22049
23103
|
7159
5846
|
1242
918
|
72.41 %
77.35 %
|
23.51 %
19.57 %
|
4.08 %
3.07 %
|
Pets |
29782
29838
|
23076
24407
|
5660
4583
|
1046
848
|
77.48 %
81.80 %
|
19.00 %
15.36 %
|
3.51 %
2.84 %
|
Sport & Fitness |
29190
29754
|
21723
23449
|
6283
5386
|
1184
919
|
74.42 %
78.81 %
|
21.52 %
18.10 %
|
4.06 %
3.09 %
|
Job & Career |
30181
29462
|
22058
22953
|
6787
5565
|
1336
944
|
73.09 %
77.91 %
|
22.49 %
18.89 %
|
4.43 %
3.20 %
|
Dating |
29753
29751
|
20964
22367
|
7545
6493
|
1244
891
|
70.46 %
75.18 %
|
25.36 %
21.82 %
|
4.18 %
2.99 %
|
Other |
29852
29584
|
23053
24240
|
5666
4517
|
1133
827
|
77.22 %
81.94 %
|
18.98 %
15.27 %
|
3.80 %
2.80 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38381
38995
|
27621
29767
|
9070
7967
|
1690
1261
|
71.97 %
76.34 %
|
23.63 %
20.43 %
|
4.40 %
3.23 %
|
Outlook Mail |
39099
38521
|
28287
29824
|
9166
7483
|
1646
1214
|
72.35 %
77.42 %
|
23.44 %
19.43 %
|
4.21 %
3.15 %
|
Yahoo Mail |
38733
38800
|
29111
30909
|
8096
6774
|
1526
1117
|
75.16 %
79.66 %
|
20.90 %
17.46 %
|
3.94 %
2.88 %
|
AOL Mail |
38998
38294
|
29218
30491
|
8229
6674
|
1551
1129
|
74.92 %
79.62 %
|
21.10 %
17.43 %
|
3.98 %
2.95 %
|
Mail.com |
39016
38539
|
29732
31234
|
7823
6284
|
1461
1021
|
76.20 %
81.05 %
|
20.05 %
16.31 %
|
3.74 %
2.65 %
|
Yandex Mail |
38771
38763
|
28442
30267
|
8694
7259
|
1635
1237
|
73.36 %
78.08 %
|
22.42 %
18.73 %
|
4.22 %
3.19 %
|
GMX Mail |
39004
38321
|
29613
30825
|
8044
6445
|
1347
1051
|
75.92 %
80.44 %
|
20.62 %
16.82 %
|
3.45 %
2.74 %
|
Zoho Mail |
38728
38935
|
29787
31717
|
7479
6179
|
1462
1039
|
76.91 %
81.46 %
|
19.31 %
15.87 %
|
3.78 %
2.67 %
|
ProtonMail |
38547
39222
|
29655
31992
|
7499
6246
|
1393
984
|
76.93 %
81.57 %
|
19.45 %
15.92 %
|
3.61 %
2.51 %
|
Custom Mail |
38587
38252
|
30209
31718
|
7024
5573
|
1354
961
|
78.29 %
82.92 %
|
18.20 %
14.57 %
|
3.51 %
2.51 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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- Benchmark Email and CampaignMonitor comparison
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- Benchmark Email and GetResponse comparison
- Benchmark Email and HubSpot comparison
- Benchmark Email and Klick-Tipp comparison
- Benchmark Email and MailChimp comparison
- Benchmark Email and MailerLite comparison
- Benchmark Email and Mailify comparison
- Benchmark Email and Mailjet comparison
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- Benchmark Email and Newsletter2Go comparison
- Benchmark Email and Rapidmail comparison
- Benchmark Email and SendInBlue comparison
- Benchmark Email and SendPulse comparison