Benchmark Email and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.864
40.838
|
291.675
28.449
|
81.124
11.943
|
15.065
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.20 %
69.66 %
|
20.92 %
29.24 %
|
3.88 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29651
3108
|
23217
2310
|
5371
763
|
1063
35
|
78.30 %
74.32 %
|
18.11 %
24.55 %
|
3.59 %
1.13 %
|
Elektronics |
30175
3168
|
22785
2203
|
6242
930
|
1148
35
|
75.51 %
69.54 %
|
20.69 %
29.36 %
|
3.80 %
1.10 %
|
Entertainment |
29299
3097
|
22074
2149
|
6106
920
|
1119
28
|
75.34 %
69.39 %
|
20.84 %
29.71 %
|
3.82 %
0.90 %
|
Cosmetics & Beauty |
29547
3104
|
22179
2138
|
6206
928
|
1162
38
|
75.06 %
68.88 %
|
21.00 %
29.90 %
|
3.93 %
1.22 %
|
Food & Drink |
29817
2988
|
23322
2221
|
5433
729
|
1062
38
|
78.22 %
74.33 %
|
18.22 %
24.40 %
|
3.56 %
1.27 %
|
Home & Garden |
29960
3198
|
23519
2374
|
5413
790
|
1028
34
|
78.50 %
74.23 %
|
18.07 %
24.70 %
|
3.43 %
1.06 %
|
Finance |
30207
3213
|
21656
2065
|
7253
1111
|
1298
37
|
71.69 %
64.27 %
|
24.01 %
34.58 %
|
4.30 %
1.15 %
|
Health |
30450
3194
|
22049
2052
|
7159
1109
|
1242
33
|
72.41 %
64.25 %
|
23.51 %
34.72 %
|
4.08 %
1.03 %
|
Pets |
29782
3075
|
23076
2277
|
5660
768
|
1046
30
|
77.48 %
74.05 %
|
19.00 %
24.98 %
|
3.51 %
0.98 %
|
Sport & Fitness |
29190
3244
|
21723
2247
|
6283
961
|
1184
36
|
74.42 %
69.27 %
|
21.52 %
29.62 %
|
4.06 %
1.11 %
|
Job & Career |
30181
3038
|
22058
2106
|
6787
898
|
1336
34
|
73.09 %
69.32 %
|
22.49 %
29.56 %
|
4.43 %
1.12 %
|
Dating |
29753
3120
|
20964
1854
|
7545
1226
|
1244
40
|
70.46 %
59.42 %
|
25.36 %
39.29 %
|
4.18 %
1.28 %
|
Other |
29852
3291
|
23053
2453
|
5666
810
|
1133
28
|
77.22 %
74.54 %
|
18.98 %
24.61 %
|
3.80 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38381
3918
|
27621
2512
|
9070
1366
|
1690
40
|
71.97 %
64.11 %
|
23.63 %
34.86 %
|
4.40 %
1.02 %
|
Outlook Mail |
39099
4078
|
28287
2660
|
9166
1375
|
1646
43
|
72.35 %
65.23 %
|
23.44 %
33.72 %
|
4.21 %
1.05 %
|
Yahoo Mail |
38733
4200
|
29111
2966
|
8096
1187
|
1526
47
|
75.16 %
70.62 %
|
20.90 %
28.26 %
|
3.94 %
1.12 %
|
AOL Mail |
38998
4366
|
29218
3106
|
8229
1213
|
1551
47
|
74.92 %
71.14 %
|
21.10 %
27.78 %
|
3.98 %
1.08 %
|
Mail.com |
39016
4218
|
29732
3033
|
7823
1137
|
1461
48
|
76.20 %
71.91 %
|
20.05 %
26.96 %
|
3.74 %
1.14 %
|
Yandex Mail |
38771
4051
|
28442
2782
|
8694
1223
|
1635
46
|
73.36 %
68.67 %
|
22.42 %
30.19 %
|
4.22 %
1.14 %
|
GMX Mail |
39004
4002
|
29613
2712
|
8044
1243
|
1347
47
|
75.92 %
67.77 %
|
20.62 %
31.06 %
|
3.45 %
1.17 %
|
Zoho Mail |
38728
3898
|
29787
2817
|
7479
1038
|
1462
43
|
76.91 %
72.27 %
|
19.31 %
26.63 %
|
3.78 %
1.10 %
|
ProtonMail |
38547
3953
|
29655
2797
|
7499
1112
|
1393
44
|
76.93 %
70.76 %
|
19.45 %
28.13 %
|
3.61 %
1.11 %
|
Custom Mail |
38587
4154
|
30209
3064
|
7024
1049
|
1354
41
|
78.29 %
73.76 %
|
18.20 %
25.25 %
|
3.51 %
0.99 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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