Benchmark Email and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.864
385.988
|
291.675
289.787
|
81.124
81.767
|
15.065
14.434
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.20 %
75.08 %
|
20.92 %
21.18 %
|
3.88 %
3.74 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29651
29659
|
23217
23118
|
5371
5522
|
1063
1019
|
78.30 %
77.95 %
|
18.11 %
18.62 %
|
3.59 %
3.44 %
|
Elektronics |
30175
29161
|
22785
22115
|
6242
5958
|
1148
1088
|
75.51 %
75.84 %
|
20.69 %
20.43 %
|
3.80 %
3.73 %
|
Entertainment |
29299
29456
|
22074
22170
|
6106
6251
|
1119
1035
|
75.34 %
75.26 %
|
20.84 %
21.22 %
|
3.82 %
3.51 %
|
Cosmetics & Beauty |
29547
29977
|
22179
22380
|
6206
6435
|
1162
1162
|
75.06 %
74.66 %
|
21.00 %
21.47 %
|
3.93 %
3.88 %
|
Food & Drink |
29817
29887
|
23322
23296
|
5433
5574
|
1062
1017
|
78.22 %
77.95 %
|
18.22 %
18.65 %
|
3.56 %
3.40 %
|
Home & Garden |
29960
29641
|
23519
23137
|
5413
5452
|
1028
1052
|
78.50 %
78.06 %
|
18.07 %
18.39 %
|
3.43 %
3.55 %
|
Finance |
30207
30267
|
21656
21662
|
7253
7334
|
1298
1271
|
71.69 %
71.57 %
|
24.01 %
24.23 %
|
4.30 %
4.20 %
|
Health |
30450
29855
|
22049
21683
|
7159
7059
|
1242
1113
|
72.41 %
72.63 %
|
23.51 %
23.64 %
|
4.08 %
3.73 %
|
Pets |
29782
29642
|
23076
22881
|
5660
5725
|
1046
1036
|
77.48 %
77.19 %
|
19.00 %
19.31 %
|
3.51 %
3.50 %
|
Sport & Fitness |
29190
29851
|
21723
22068
|
6283
6649
|
1184
1134
|
74.42 %
73.93 %
|
21.52 %
22.27 %
|
4.06 %
3.80 %
|
Job & Career |
30181
29943
|
22058
21919
|
6787
6807
|
1336
1217
|
73.09 %
73.20 %
|
22.49 %
22.73 %
|
4.43 %
4.06 %
|
Dating |
29753
29177
|
20964
20562
|
7545
7382
|
1244
1233
|
70.46 %
70.47 %
|
25.36 %
25.30 %
|
4.18 %
4.23 %
|
Other |
29852
29472
|
23053
22796
|
5666
5619
|
1133
1057
|
77.22 %
77.35 %
|
18.98 %
19.07 %
|
3.80 %
3.59 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38381
38597
|
27621
27728
|
9070
9258
|
1690
1611
|
71.97 %
71.84 %
|
23.63 %
23.99 %
|
4.40 %
4.17 %
|
Outlook Mail |
39099
38804
|
28287
28196
|
9166
9066
|
1646
1542
|
72.35 %
72.66 %
|
23.44 %
23.36 %
|
4.21 %
3.97 %
|
Yahoo Mail |
38733
38528
|
29111
28759
|
8096
8245
|
1526
1524
|
75.16 %
74.64 %
|
20.90 %
21.40 %
|
3.94 %
3.96 %
|
AOL Mail |
38998
38321
|
29218
28643
|
8229
8212
|
1551
1466
|
74.92 %
74.74 %
|
21.10 %
21.43 %
|
3.98 %
3.83 %
|
Mail.com |
39016
38950
|
29732
29535
|
7823
7955
|
1461
1460
|
76.20 %
75.83 %
|
20.05 %
20.42 %
|
3.74 %
3.75 %
|
Yandex Mail |
38771
38131
|
28442
28024
|
8694
8597
|
1635
1510
|
73.36 %
73.49 %
|
22.42 %
22.55 %
|
4.22 %
3.96 %
|
GMX Mail |
39004
38759
|
29613
29382
|
8044
8039
|
1347
1338
|
75.92 %
75.81 %
|
20.62 %
20.74 %
|
3.45 %
3.45 %
|
Zoho Mail |
38728
38432
|
29787
29573
|
7479
7499
|
1462
1360
|
76.91 %
76.95 %
|
19.31 %
19.51 %
|
3.78 %
3.54 %
|
ProtonMail |
38547
38553
|
29655
29625
|
7499
7647
|
1393
1281
|
76.93 %
76.84 %
|
19.45 %
19.84 %
|
3.61 %
3.32 %
|
Custom Mail |
38587
38913
|
30209
30322
|
7024
7249
|
1354
1342
|
78.29 %
77.92 %
|
18.20 %
18.63 %
|
3.51 %
3.45 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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