Benchmark Email and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.864
385.773
|
291.675
292.816
|
81.124
78.855
|
15.065
14.102
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.20 %
75.90 %
|
20.92 %
20.44 %
|
3.88 %
3.66 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29651
29815
|
23217
23508
|
5371
5322
|
1063
985
|
78.30 %
78.85 %
|
18.11 %
17.85 %
|
3.59 %
3.30 %
|
Elektronics |
30175
29779
|
22785
22860
|
6242
5888
|
1148
1031
|
75.51 %
76.77 %
|
20.69 %
19.77 %
|
3.80 %
3.46 %
|
Entertainment |
29299
29386
|
22074
22186
|
6106
6063
|
1119
1137
|
75.34 %
75.50 %
|
20.84 %
20.63 %
|
3.82 %
3.87 %
|
Cosmetics & Beauty |
29547
29712
|
22179
22497
|
6206
6118
|
1162
1097
|
75.06 %
75.72 %
|
21.00 %
20.59 %
|
3.93 %
3.69 %
|
Food & Drink |
29817
29806
|
23322
23564
|
5433
5287
|
1062
955
|
78.22 %
79.06 %
|
18.22 %
17.74 %
|
3.56 %
3.20 %
|
Home & Garden |
29960
30068
|
23519
23722
|
5413
5384
|
1028
962
|
78.50 %
78.89 %
|
18.07 %
17.91 %
|
3.43 %
3.20 %
|
Finance |
30207
29618
|
21656
21514
|
7253
6917
|
1298
1187
|
71.69 %
72.64 %
|
24.01 %
23.35 %
|
4.30 %
4.01 %
|
Health |
30450
29837
|
22049
21902
|
7159
6811
|
1242
1124
|
72.41 %
73.41 %
|
23.51 %
22.83 %
|
4.08 %
3.77 %
|
Pets |
29782
28948
|
23076
22668
|
5660
5255
|
1046
1025
|
77.48 %
78.31 %
|
19.00 %
18.15 %
|
3.51 %
3.54 %
|
Sport & Fitness |
29190
29122
|
21723
21863
|
6283
6141
|
1184
1118
|
74.42 %
75.07 %
|
21.52 %
21.09 %
|
4.06 %
3.84 %
|
Job & Career |
30181
29451
|
22058
21804
|
6787
6423
|
1336
1224
|
73.09 %
74.03 %
|
22.49 %
21.81 %
|
4.43 %
4.16 %
|
Dating |
29753
30602
|
20964
21599
|
7545
7766
|
1244
1237
|
70.46 %
70.58 %
|
25.36 %
25.38 %
|
4.18 %
4.04 %
|
Other |
29852
29629
|
23053
23129
|
5666
5480
|
1133
1020
|
77.22 %
78.06 %
|
18.98 %
18.50 %
|
3.80 %
3.44 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38381
38624
|
27621
28008
|
9070
9043
|
1690
1573
|
71.97 %
72.51 %
|
23.63 %
23.41 %
|
4.40 %
4.07 %
|
Outlook Mail |
39099
38234
|
28287
28091
|
9166
8614
|
1646
1529
|
72.35 %
73.47 %
|
23.44 %
22.53 %
|
4.21 %
4.00 %
|
Yahoo Mail |
38733
38641
|
29111
29221
|
8096
7965
|
1526
1455
|
75.16 %
75.62 %
|
20.90 %
20.61 %
|
3.94 %
3.77 %
|
AOL Mail |
38998
38894
|
29218
29386
|
8229
8058
|
1551
1450
|
74.92 %
75.55 %
|
21.10 %
20.72 %
|
3.98 %
3.73 %
|
Mail.com |
39016
38764
|
29732
29679
|
7823
7670
|
1461
1415
|
76.20 %
76.56 %
|
20.05 %
19.79 %
|
3.74 %
3.65 %
|
Yandex Mail |
38771
38663
|
28442
28741
|
8694
8450
|
1635
1472
|
73.36 %
74.34 %
|
22.42 %
21.86 %
|
4.22 %
3.81 %
|
GMX Mail |
39004
38593
|
29613
29585
|
8044
7679
|
1347
1329
|
75.92 %
76.66 %
|
20.62 %
19.90 %
|
3.45 %
3.44 %
|
Zoho Mail |
38728
38866
|
29787
30072
|
7479
7484
|
1462
1310
|
76.91 %
77.37 %
|
19.31 %
19.26 %
|
3.78 %
3.37 %
|
ProtonMail |
38547
38052
|
29655
29620
|
7499
7140
|
1393
1292
|
76.93 %
77.84 %
|
19.45 %
18.76 %
|
3.61 %
3.40 %
|
Custom Mail |
38587
38442
|
30209
30413
|
7024
6752
|
1354
1277
|
78.29 %
79.11 %
|
18.20 %
17.56 %
|
3.51 %
3.32 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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