Constant Contact and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.369
385.773
|
289.437
292.816
|
81.857
78.855
|
15.075
14.102
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.91 %
75.90 %
|
21.19 %
20.44 %
|
3.90 %
3.66 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29778
29815
|
23188
23508
|
5494
5322
|
1096
985
|
77.87 %
78.85 %
|
18.45 %
17.85 %
|
3.68 %
3.30 %
|
Elektronics |
29424
29779
|
22263
22860
|
6075
5888
|
1086
1031
|
75.66 %
76.77 %
|
20.65 %
19.77 %
|
3.69 %
3.46 %
|
Entertainment |
29695
29386
|
22191
22186
|
6298
6063
|
1206
1137
|
74.73 %
75.50 %
|
21.21 %
20.63 %
|
4.06 %
3.87 %
|
Cosmetics & Beauty |
29786
29712
|
22295
22497
|
6338
6118
|
1153
1097
|
74.85 %
75.72 %
|
21.28 %
20.59 %
|
3.87 %
3.69 %
|
Food & Drink |
29802
29806
|
23295
23564
|
5470
5287
|
1037
955
|
78.17 %
79.06 %
|
18.35 %
17.74 %
|
3.48 %
3.20 %
|
Home & Garden |
29752
30068
|
23121
23722
|
5526
5384
|
1105
962
|
77.71 %
78.89 %
|
18.57 %
17.91 %
|
3.71 %
3.20 %
|
Finance |
30013
29618
|
21437
21514
|
7334
6917
|
1242
1187
|
71.43 %
72.64 %
|
24.44 %
23.35 %
|
4.14 %
4.01 %
|
Health |
29219
29837
|
21133
21902
|
6898
6811
|
1188
1124
|
72.33 %
73.41 %
|
23.61 %
22.83 %
|
4.07 %
3.77 %
|
Pets |
30220
28948
|
23268
22668
|
5848
5255
|
1104
1025
|
77.00 %
78.31 %
|
19.35 %
18.15 %
|
3.65 %
3.54 %
|
Sport & Fitness |
30118
29122
|
22193
21863
|
6710
6141
|
1215
1118
|
73.69 %
75.07 %
|
22.28 %
21.09 %
|
4.03 %
3.84 %
|
Job & Career |
29359
29451
|
21544
21804
|
6580
6423
|
1235
1224
|
73.38 %
74.03 %
|
22.41 %
21.81 %
|
4.21 %
4.16 %
|
Dating |
29918
30602
|
20900
21599
|
7698
7766
|
1320
1237
|
69.86 %
70.58 %
|
25.73 %
25.38 %
|
4.41 %
4.04 %
|
Other |
29285
29629
|
22609
23129
|
5588
5480
|
1088
1020
|
77.20 %
78.06 %
|
19.08 %
18.50 %
|
3.72 %
3.44 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38739
38624
|
27822
28008
|
9319
9043
|
1598
1573
|
71.82 %
72.51 %
|
24.06 %
23.41 %
|
4.13 %
4.07 %
|
Outlook Mail |
38508
38234
|
27844
28091
|
8994
8614
|
1670
1529
|
72.31 %
73.47 %
|
23.36 %
22.53 %
|
4.34 %
4.00 %
|
Yahoo Mail |
38552
38641
|
28758
29221
|
8250
7965
|
1544
1455
|
74.60 %
75.62 %
|
21.40 %
20.61 %
|
4.00 %
3.77 %
|
AOL Mail |
37649
38894
|
28102
29386
|
7971
8058
|
1576
1450
|
74.64 %
75.55 %
|
21.17 %
20.72 %
|
4.19 %
3.73 %
|
Mail.com |
38849
38764
|
29477
29679
|
7886
7670
|
1486
1415
|
75.88 %
76.56 %
|
20.30 %
19.79 %
|
3.83 %
3.65 %
|
Yandex Mail |
38847
38663
|
28400
28741
|
8822
8450
|
1625
1472
|
73.11 %
74.34 %
|
22.71 %
21.86 %
|
4.18 %
3.81 %
|
GMX Mail |
38308
38593
|
28897
29585
|
7974
7679
|
1437
1329
|
75.43 %
76.66 %
|
20.82 %
19.90 %
|
3.75 %
3.44 %
|
Zoho Mail |
38869
38866
|
29841
30072
|
7652
7484
|
1376
1310
|
76.77 %
77.37 %
|
19.69 %
19.26 %
|
3.54 %
3.37 %
|
ProtonMail |
38991
38052
|
29860
29620
|
7742
7140
|
1389
1292
|
76.58 %
77.84 %
|
19.86 %
18.76 %
|
3.56 %
3.40 %
|
Custom Mail |
39057
38442
|
30436
30413
|
7247
6752
|
1374
1277
|
77.93 %
79.11 %
|
18.55 %
17.56 %
|
3.52 %
3.32 %
|
Compare Constant Contact with other providers
Compare the email deliverability of Constant Contact with other providers.
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