HubSpot and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
388.067
385.773
|
303.278
292.816
|
73.033
78.855
|
11.756
14.102
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.15 %
75.90 %
|
18.82 %
20.44 %
|
3.03 %
3.66 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29885
29815
|
24320
23508
|
4778
5322
|
787
985
|
81.38 %
78.85 %
|
15.99 %
17.85 %
|
2.63 %
3.30 %
|
Elektronics |
30094
29779
|
23718
22860
|
5529
5888
|
847
1031
|
78.81 %
76.77 %
|
18.37 %
19.77 %
|
2.81 %
3.46 %
|
Entertainment |
29837
29386
|
23221
22186
|
5645
6063
|
971
1137
|
77.83 %
75.50 %
|
18.92 %
20.63 %
|
3.25 %
3.87 %
|
Cosmetics & Beauty |
30111
29712
|
23476
22497
|
5713
6118
|
922
1097
|
77.96 %
75.72 %
|
18.97 %
20.59 %
|
3.06 %
3.69 %
|
Food & Drink |
29681
29806
|
24093
23564
|
4755
5287
|
833
955
|
81.17 %
79.06 %
|
16.02 %
17.74 %
|
2.81 %
3.20 %
|
Home & Garden |
29947
30068
|
24356
23722
|
4776
5384
|
815
962
|
81.33 %
78.89 %
|
15.95 %
17.91 %
|
2.72 %
3.20 %
|
Finance |
29933
29618
|
22388
21514
|
6557
6917
|
988
1187
|
74.79 %
72.64 %
|
21.91 %
23.35 %
|
3.30 %
4.01 %
|
Health |
29497
29837
|
22345
21902
|
6205
6811
|
947
1124
|
75.75 %
73.41 %
|
21.04 %
22.83 %
|
3.21 %
3.77 %
|
Pets |
29949
28948
|
24002
22668
|
5087
5255
|
860
1025
|
80.14 %
78.31 %
|
16.99 %
18.15 %
|
2.87 %
3.54 %
|
Sport & Fitness |
29926
29122
|
23074
21863
|
5907
6141
|
945
1118
|
77.10 %
75.07 %
|
19.74 %
21.09 %
|
3.16 %
3.84 %
|
Job & Career |
29513
29451
|
22530
21804
|
5957
6423
|
1026
1224
|
76.34 %
74.03 %
|
20.18 %
21.81 %
|
3.48 %
4.16 %
|
Dating |
29943
30602
|
21836
21599
|
7120
7766
|
987
1237
|
72.93 %
70.58 %
|
23.78 %
25.38 %
|
3.30 %
4.04 %
|
Other |
29751
29629
|
23919
23129
|
5004
5480
|
828
1020
|
80.40 %
78.06 %
|
16.82 %
18.50 %
|
2.78 %
3.44 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39164
38624
|
29216
28008
|
8619
9043
|
1329
1573
|
74.60 %
72.51 %
|
22.01 %
23.41 %
|
3.39 %
4.07 %
|
Outlook Mail |
39137
38234
|
29444
28091
|
8343
8614
|
1350
1529
|
75.23 %
73.47 %
|
21.32 %
22.53 %
|
3.45 %
4.00 %
|
Yahoo Mail |
38845
38641
|
30285
29221
|
7348
7965
|
1212
1455
|
77.96 %
75.62 %
|
18.92 %
20.61 %
|
3.12 %
3.77 %
|
AOL Mail |
38494
38894
|
30058
29386
|
7272
8058
|
1164
1450
|
78.08 %
75.55 %
|
18.89 %
20.72 %
|
3.02 %
3.73 %
|
Mail.com |
38846
38764
|
30754
29679
|
6950
7670
|
1142
1415
|
79.17 %
76.56 %
|
17.89 %
19.79 %
|
2.94 %
3.65 %
|
Yandex Mail |
39145
38663
|
29904
28741
|
7952
8450
|
1289
1472
|
76.39 %
74.34 %
|
20.31 %
21.86 %
|
3.29 %
3.81 %
|
GMX Mail |
39067
38593
|
30704
29585
|
7254
7679
|
1109
1329
|
78.59 %
76.66 %
|
18.57 %
19.90 %
|
2.84 %
3.44 %
|
Zoho Mail |
38377
38866
|
30728
30072
|
6555
7484
|
1094
1310
|
80.07 %
77.37 %
|
17.08 %
19.26 %
|
2.85 %
3.37 %
|
ProtonMail |
38585
38052
|
30992
29620
|
6579
7140
|
1014
1292
|
80.32 %
77.84 %
|
17.05 %
18.76 %
|
2.63 %
3.40 %
|
Custom Mail |
38407
38442
|
31193
30413
|
6161
6752
|
1053
1277
|
81.22 %
79.11 %
|
16.04 %
17.56 %
|
2.74 %
3.32 %
|
Compare HubSpot with other providers
Compare the email deliverability of HubSpot with other providers.
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- HubSpot and GetResponse comparison
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- HubSpot and MailerLite comparison
- HubSpot and Mailify comparison
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