MailChimp and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
385.773
40.838
|
292.816
28.449
|
78.855
11.943
|
14.102
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.90 %
69.66 %
|
20.44 %
29.24 %
|
3.66 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29815
3108
|
23508
2310
|
5322
763
|
985
35
|
78.85 %
74.32 %
|
17.85 %
24.55 %
|
3.30 %
1.13 %
|
Elektronics |
29779
3168
|
22860
2203
|
5888
930
|
1031
35
|
76.77 %
69.54 %
|
19.77 %
29.36 %
|
3.46 %
1.10 %
|
Entertainment |
29386
3097
|
22186
2149
|
6063
920
|
1137
28
|
75.50 %
69.39 %
|
20.63 %
29.71 %
|
3.87 %
0.90 %
|
Cosmetics & Beauty |
29712
3104
|
22497
2138
|
6118
928
|
1097
38
|
75.72 %
68.88 %
|
20.59 %
29.90 %
|
3.69 %
1.22 %
|
Food & Drink |
29806
2988
|
23564
2221
|
5287
729
|
955
38
|
79.06 %
74.33 %
|
17.74 %
24.40 %
|
3.20 %
1.27 %
|
Home & Garden |
30068
3198
|
23722
2374
|
5384
790
|
962
34
|
78.89 %
74.23 %
|
17.91 %
24.70 %
|
3.20 %
1.06 %
|
Finance |
29618
3213
|
21514
2065
|
6917
1111
|
1187
37
|
72.64 %
64.27 %
|
23.35 %
34.58 %
|
4.01 %
1.15 %
|
Health |
29837
3194
|
21902
2052
|
6811
1109
|
1124
33
|
73.41 %
64.25 %
|
22.83 %
34.72 %
|
3.77 %
1.03 %
|
Pets |
28948
3075
|
22668
2277
|
5255
768
|
1025
30
|
78.31 %
74.05 %
|
18.15 %
24.98 %
|
3.54 %
0.98 %
|
Sport & Fitness |
29122
3244
|
21863
2247
|
6141
961
|
1118
36
|
75.07 %
69.27 %
|
21.09 %
29.62 %
|
3.84 %
1.11 %
|
Job & Career |
29451
3038
|
21804
2106
|
6423
898
|
1224
34
|
74.03 %
69.32 %
|
21.81 %
29.56 %
|
4.16 %
1.12 %
|
Dating |
30602
3120
|
21599
1854
|
7766
1226
|
1237
40
|
70.58 %
59.42 %
|
25.38 %
39.29 %
|
4.04 %
1.28 %
|
Other |
29629
3291
|
23129
2453
|
5480
810
|
1020
28
|
78.06 %
74.54 %
|
18.50 %
24.61 %
|
3.44 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38624
3918
|
28008
2512
|
9043
1366
|
1573
40
|
72.51 %
64.11 %
|
23.41 %
34.86 %
|
4.07 %
1.02 %
|
Outlook Mail |
38234
4078
|
28091
2660
|
8614
1375
|
1529
43
|
73.47 %
65.23 %
|
22.53 %
33.72 %
|
4.00 %
1.05 %
|
Yahoo Mail |
38641
4200
|
29221
2966
|
7965
1187
|
1455
47
|
75.62 %
70.62 %
|
20.61 %
28.26 %
|
3.77 %
1.12 %
|
AOL Mail |
38894
4366
|
29386
3106
|
8058
1213
|
1450
47
|
75.55 %
71.14 %
|
20.72 %
27.78 %
|
3.73 %
1.08 %
|
Mail.com |
38764
4218
|
29679
3033
|
7670
1137
|
1415
48
|
76.56 %
71.91 %
|
19.79 %
26.96 %
|
3.65 %
1.14 %
|
Yandex Mail |
38663
4051
|
28741
2782
|
8450
1223
|
1472
46
|
74.34 %
68.67 %
|
21.86 %
30.19 %
|
3.81 %
1.14 %
|
GMX Mail |
38593
4002
|
29585
2712
|
7679
1243
|
1329
47
|
76.66 %
67.77 %
|
19.90 %
31.06 %
|
3.44 %
1.17 %
|
Zoho Mail |
38866
3898
|
30072
2817
|
7484
1038
|
1310
43
|
77.37 %
72.27 %
|
19.26 %
26.63 %
|
3.37 %
1.10 %
|
ProtonMail |
38052
3953
|
29620
2797
|
7140
1112
|
1292
44
|
77.84 %
70.76 %
|
18.76 %
28.13 %
|
3.40 %
1.11 %
|
Custom Mail |
38442
4154
|
30413
3064
|
6752
1049
|
1277
41
|
79.11 %
73.76 %
|
17.56 %
25.25 %
|
3.32 %
0.99 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
- MailChimp and ActiveCampaign comparison
- MailChimp and AWeber comparison
- MailChimp and Benchmark Email comparison
- MailChimp and CampaignMonitor comparison
- MailChimp and Clever Elements comparison
- MailChimp and CleverReach comparison
- MailChimp and Constant Contact comparison
- MailChimp and ConvertKit comparison
- MailChimp and GetResponse comparison
- MailChimp and HubSpot comparison
- MailChimp and Klick-Tipp comparison
- MailChimp and MailerLite comparison
- MailChimp and Mailify comparison
- MailChimp and Mailjet comparison
- MailChimp and Moosend comparison
- MailChimp and Newsletter2Go comparison
- MailChimp and Rapidmail comparison
- MailChimp and SendInBlue comparison
- MailChimp and SendPulse comparison