MailChimp and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
385.773
385.988
|
292.816
289.787
|
78.855
81.767
|
14.102
14.434
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.90 %
75.08 %
|
20.44 %
21.18 %
|
3.66 %
3.74 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29815
29659
|
23508
23118
|
5322
5522
|
985
1019
|
78.85 %
77.95 %
|
17.85 %
18.62 %
|
3.30 %
3.44 %
|
Elektronics |
29779
29161
|
22860
22115
|
5888
5958
|
1031
1088
|
76.77 %
75.84 %
|
19.77 %
20.43 %
|
3.46 %
3.73 %
|
Entertainment |
29386
29456
|
22186
22170
|
6063
6251
|
1137
1035
|
75.50 %
75.26 %
|
20.63 %
21.22 %
|
3.87 %
3.51 %
|
Cosmetics & Beauty |
29712
29977
|
22497
22380
|
6118
6435
|
1097
1162
|
75.72 %
74.66 %
|
20.59 %
21.47 %
|
3.69 %
3.88 %
|
Food & Drink |
29806
29887
|
23564
23296
|
5287
5574
|
955
1017
|
79.06 %
77.95 %
|
17.74 %
18.65 %
|
3.20 %
3.40 %
|
Home & Garden |
30068
29641
|
23722
23137
|
5384
5452
|
962
1052
|
78.89 %
78.06 %
|
17.91 %
18.39 %
|
3.20 %
3.55 %
|
Finance |
29618
30267
|
21514
21662
|
6917
7334
|
1187
1271
|
72.64 %
71.57 %
|
23.35 %
24.23 %
|
4.01 %
4.20 %
|
Health |
29837
29855
|
21902
21683
|
6811
7059
|
1124
1113
|
73.41 %
72.63 %
|
22.83 %
23.64 %
|
3.77 %
3.73 %
|
Pets |
28948
29642
|
22668
22881
|
5255
5725
|
1025
1036
|
78.31 %
77.19 %
|
18.15 %
19.31 %
|
3.54 %
3.50 %
|
Sport & Fitness |
29122
29851
|
21863
22068
|
6141
6649
|
1118
1134
|
75.07 %
73.93 %
|
21.09 %
22.27 %
|
3.84 %
3.80 %
|
Job & Career |
29451
29943
|
21804
21919
|
6423
6807
|
1224
1217
|
74.03 %
73.20 %
|
21.81 %
22.73 %
|
4.16 %
4.06 %
|
Dating |
30602
29177
|
21599
20562
|
7766
7382
|
1237
1233
|
70.58 %
70.47 %
|
25.38 %
25.30 %
|
4.04 %
4.23 %
|
Other |
29629
29472
|
23129
22796
|
5480
5619
|
1020
1057
|
78.06 %
77.35 %
|
18.50 %
19.07 %
|
3.44 %
3.59 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38624
38597
|
28008
27728
|
9043
9258
|
1573
1611
|
72.51 %
71.84 %
|
23.41 %
23.99 %
|
4.07 %
4.17 %
|
Outlook Mail |
38234
38804
|
28091
28196
|
8614
9066
|
1529
1542
|
73.47 %
72.66 %
|
22.53 %
23.36 %
|
4.00 %
3.97 %
|
Yahoo Mail |
38641
38528
|
29221
28759
|
7965
8245
|
1455
1524
|
75.62 %
74.64 %
|
20.61 %
21.40 %
|
3.77 %
3.96 %
|
AOL Mail |
38894
38321
|
29386
28643
|
8058
8212
|
1450
1466
|
75.55 %
74.74 %
|
20.72 %
21.43 %
|
3.73 %
3.83 %
|
Mail.com |
38764
38950
|
29679
29535
|
7670
7955
|
1415
1460
|
76.56 %
75.83 %
|
19.79 %
20.42 %
|
3.65 %
3.75 %
|
Yandex Mail |
38663
38131
|
28741
28024
|
8450
8597
|
1472
1510
|
74.34 %
73.49 %
|
21.86 %
22.55 %
|
3.81 %
3.96 %
|
GMX Mail |
38593
38759
|
29585
29382
|
7679
8039
|
1329
1338
|
76.66 %
75.81 %
|
19.90 %
20.74 %
|
3.44 %
3.45 %
|
Zoho Mail |
38866
38432
|
30072
29573
|
7484
7499
|
1310
1360
|
77.37 %
76.95 %
|
19.26 %
19.51 %
|
3.37 %
3.54 %
|
ProtonMail |
38052
38553
|
29620
29625
|
7140
7647
|
1292
1281
|
77.84 %
76.84 %
|
18.76 %
19.84 %
|
3.40 %
3.32 %
|
Custom Mail |
38442
38913
|
30413
30322
|
6752
7249
|
1277
1342
|
79.11 %
77.92 %
|
17.56 %
18.63 %
|
3.32 %
3.45 %
|
Compare MailChimp with other providers
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