CleverReach and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.581
385.773
|
313.173
292.816
|
62.470
78.855
|
10.938
14.102
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.01 %
75.90 %
|
16.16 %
20.44 %
|
2.83 %
3.66 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29857
29815
|
25096
23508
|
4015
5322
|
746
985
|
84.05 %
78.85 %
|
13.45 %
17.85 %
|
2.50 %
3.30 %
|
Elektronics |
29540
29779
|
24100
22860
|
4648
5888
|
792
1031
|
81.58 %
76.77 %
|
15.73 %
19.77 %
|
2.68 %
3.46 %
|
Entertainment |
29606
29386
|
23895
22186
|
4840
6063
|
871
1137
|
80.71 %
75.50 %
|
16.35 %
20.63 %
|
2.94 %
3.87 %
|
Cosmetics & Beauty |
29509
29712
|
23855
22497
|
4839
6118
|
815
1097
|
80.84 %
75.72 %
|
16.40 %
20.59 %
|
2.76 %
3.69 %
|
Food & Drink |
29561
29806
|
24853
23564
|
3981
5287
|
727
955
|
84.07 %
79.06 %
|
13.47 %
17.74 %
|
2.46 %
3.20 %
|
Home & Garden |
30276
30068
|
25484
23722
|
4049
5384
|
743
962
|
84.17 %
78.89 %
|
13.37 %
17.91 %
|
2.45 %
3.20 %
|
Finance |
29694
29618
|
23090
21514
|
5678
6917
|
926
1187
|
77.76 %
72.64 %
|
19.12 %
23.35 %
|
3.12 %
4.01 %
|
Health |
29791
29837
|
23378
21902
|
5536
6811
|
877
1124
|
78.47 %
73.41 %
|
18.58 %
22.83 %
|
2.94 %
3.77 %
|
Pets |
29403
28948
|
24415
22668
|
4170
5255
|
818
1025
|
83.04 %
78.31 %
|
14.18 %
18.15 %
|
2.78 %
3.54 %
|
Sport & Fitness |
29977
29122
|
23949
21863
|
5138
6141
|
890
1118
|
79.89 %
75.07 %
|
17.14 %
21.09 %
|
2.97 %
3.84 %
|
Job & Career |
30025
29451
|
23762
21804
|
5329
6423
|
934
1224
|
79.14 %
74.03 %
|
17.75 %
21.81 %
|
3.11 %
4.16 %
|
Dating |
29712
30602
|
22627
21599
|
6071
7766
|
1014
1237
|
76.15 %
70.58 %
|
20.43 %
25.38 %
|
3.41 %
4.04 %
|
Other |
29630
29629
|
24669
23129
|
4176
5480
|
785
1020
|
83.26 %
78.06 %
|
14.09 %
18.50 %
|
2.65 %
3.44 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38878
38624
|
30256
28008
|
7461
9043
|
1161
1573
|
77.82 %
72.51 %
|
19.19 %
23.41 %
|
2.99 %
4.07 %
|
Outlook Mail |
38269
38234
|
30003
28091
|
7040
8614
|
1226
1529
|
78.40 %
73.47 %
|
18.40 %
22.53 %
|
3.20 %
4.00 %
|
Yahoo Mail |
38700
38641
|
31188
29221
|
6330
7965
|
1182
1455
|
80.59 %
75.62 %
|
16.36 %
20.61 %
|
3.05 %
3.77 %
|
AOL Mail |
38271
38894
|
30898
29386
|
6243
8058
|
1130
1450
|
80.73 %
75.55 %
|
16.31 %
20.72 %
|
2.95 %
3.73 %
|
Mail.com |
39040
38764
|
31934
29679
|
6012
7670
|
1094
1415
|
81.80 %
76.56 %
|
15.40 %
19.79 %
|
2.80 %
3.65 %
|
Yandex Mail |
38751
38663
|
30764
28741
|
6770
8450
|
1217
1472
|
79.39 %
74.34 %
|
17.47 %
21.86 %
|
3.14 %
3.81 %
|
GMX Mail |
38668
38593
|
31596
29585
|
6086
7679
|
986
1329
|
81.71 %
76.66 %
|
15.74 %
19.90 %
|
2.55 %
3.44 %
|
Zoho Mail |
38430
38866
|
31843
30072
|
5562
7484
|
1025
1310
|
82.86 %
77.37 %
|
14.47 %
19.26 %
|
2.67 %
3.37 %
|
ProtonMail |
38509
38052
|
31890
29620
|
5646
7140
|
973
1292
|
82.81 %
77.84 %
|
14.66 %
18.76 %
|
2.53 %
3.40 %
|
Custom Mail |
39065
38442
|
32801
30413
|
5320
6752
|
944
1277
|
83.97 %
79.11 %
|
13.62 %
17.56 %
|
2.42 %
3.32 %
|
Compare CleverReach with other providers
Compare the email deliverability of CleverReach with other providers.
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