MailChimp and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
385.773
386.815
|
292.816
291.230
|
78.855
81.251
|
14.102
14.334
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.90 %
75.29 %
|
20.44 %
21.01 %
|
3.66 %
3.71 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29815
29728
|
23508
23316
|
5322
5402
|
985
1010
|
78.85 %
78.43 %
|
17.85 %
18.17 %
|
3.30 %
3.40 %
|
Elektronics |
29779
29658
|
22860
22556
|
5888
6071
|
1031
1031
|
76.77 %
76.05 %
|
19.77 %
20.47 %
|
3.46 %
3.48 %
|
Entertainment |
29386
29767
|
22186
22297
|
6063
6378
|
1137
1092
|
75.50 %
74.91 %
|
20.63 %
21.43 %
|
3.87 %
3.67 %
|
Cosmetics & Beauty |
29712
29712
|
22497
22258
|
6118
6286
|
1097
1168
|
75.72 %
74.91 %
|
20.59 %
21.16 %
|
3.69 %
3.93 %
|
Food & Drink |
29806
30447
|
23564
23798
|
5287
5647
|
955
1002
|
79.06 %
78.16 %
|
17.74 %
18.55 %
|
3.20 %
3.29 %
|
Home & Garden |
30068
30205
|
23722
23671
|
5384
5550
|
962
984
|
78.89 %
78.37 %
|
17.91 %
18.37 %
|
3.20 %
3.26 %
|
Finance |
29618
29812
|
21514
21439
|
6917
7106
|
1187
1267
|
72.64 %
71.91 %
|
23.35 %
23.84 %
|
4.01 %
4.25 %
|
Health |
29837
29791
|
21902
21624
|
6811
6977
|
1124
1190
|
73.41 %
72.59 %
|
22.83 %
23.42 %
|
3.77 %
3.99 %
|
Pets |
28948
30013
|
22668
23247
|
5255
5736
|
1025
1030
|
78.31 %
77.46 %
|
18.15 %
19.11 %
|
3.54 %
3.43 %
|
Sport & Fitness |
29122
29347
|
21863
21861
|
6141
6328
|
1118
1158
|
75.07 %
74.49 %
|
21.09 %
21.56 %
|
3.84 %
3.95 %
|
Job & Career |
29451
29527
|
21804
21670
|
6423
6669
|
1224
1188
|
74.03 %
73.39 %
|
21.81 %
22.59 %
|
4.16 %
4.02 %
|
Dating |
30602
29392
|
21599
20732
|
7766
7493
|
1237
1167
|
70.58 %
70.54 %
|
25.38 %
25.49 %
|
4.04 %
3.97 %
|
Other |
29629
29416
|
23129
22761
|
5480
5608
|
1020
1047
|
78.06 %
77.38 %
|
18.50 %
19.06 %
|
3.44 %
3.56 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38624
39508
|
28008
28352
|
9043
9569
|
1573
1587
|
72.51 %
71.76 %
|
23.41 %
24.22 %
|
4.07 %
4.02 %
|
Outlook Mail |
38234
37965
|
28091
27742
|
8614
8706
|
1529
1517
|
73.47 %
73.07 %
|
22.53 %
22.93 %
|
4.00 %
4.00 %
|
Yahoo Mail |
38641
38297
|
29221
28800
|
7965
8051
|
1455
1446
|
75.62 %
75.20 %
|
20.61 %
21.02 %
|
3.77 %
3.78 %
|
AOL Mail |
38894
39018
|
29386
29127
|
8058
8369
|
1450
1522
|
75.55 %
74.65 %
|
20.72 %
21.45 %
|
3.73 %
3.90 %
|
Mail.com |
38764
38744
|
29679
29547
|
7670
7806
|
1415
1391
|
76.56 %
76.26 %
|
19.79 %
20.15 %
|
3.65 %
3.59 %
|
Yandex Mail |
38663
38597
|
28741
28422
|
8450
8671
|
1472
1504
|
74.34 %
73.64 %
|
21.86 %
22.47 %
|
3.81 %
3.90 %
|
GMX Mail |
38593
38543
|
29585
29305
|
7679
7903
|
1329
1335
|
76.66 %
76.03 %
|
19.90 %
20.50 %
|
3.44 %
3.46 %
|
Zoho Mail |
38866
38361
|
30072
29601
|
7484
7423
|
1310
1337
|
77.37 %
77.16 %
|
19.26 %
19.35 %
|
3.37 %
3.49 %
|
ProtonMail |
38052
38873
|
29620
29891
|
7140
7611
|
1292
1371
|
77.84 %
76.89 %
|
18.76 %
19.58 %
|
3.40 %
3.53 %
|
Custom Mail |
38442
38909
|
30413
30443
|
6752
7142
|
1277
1324
|
79.11 %
78.24 %
|
17.56 %
18.36 %
|
3.32 %
3.40 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
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