ConvertKit and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
387.442
385.773
|
296.309
292.816
|
77.267
78.855
|
13.866
14.102
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.48 %
75.90 %
|
19.94 %
20.44 %
|
3.58 %
3.66 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29824
29815
|
23739
23508
|
5118
5322
|
967
985
|
79.60 %
78.85 %
|
17.16 %
17.85 %
|
3.24 %
3.30 %
|
Elektronics |
29797
29779
|
22967
22860
|
5840
5888
|
990
1031
|
77.08 %
76.77 %
|
19.60 %
19.77 %
|
3.32 %
3.46 %
|
Entertainment |
29705
29386
|
22638
22186
|
5971
6063
|
1096
1137
|
76.21 %
75.50 %
|
20.10 %
20.63 %
|
3.69 %
3.87 %
|
Cosmetics & Beauty |
29911
29712
|
22808
22497
|
6027
6118
|
1076
1097
|
76.25 %
75.72 %
|
20.15 %
20.59 %
|
3.60 %
3.69 %
|
Food & Drink |
29829
29806
|
23626
23564
|
5220
5287
|
983
955
|
79.20 %
79.06 %
|
17.50 %
17.74 %
|
3.30 %
3.20 %
|
Home & Garden |
29688
30068
|
23630
23722
|
5099
5384
|
959
962
|
79.59 %
78.89 %
|
17.18 %
17.91 %
|
3.23 %
3.20 %
|
Finance |
29732
29618
|
21697
21514
|
6837
6917
|
1198
1187
|
72.98 %
72.64 %
|
23.00 %
23.35 %
|
4.03 %
4.01 %
|
Health |
29875
29837
|
22098
21902
|
6654
6811
|
1123
1124
|
73.97 %
73.41 %
|
22.27 %
22.83 %
|
3.76 %
3.77 %
|
Pets |
29974
28948
|
23621
22668
|
5368
5255
|
985
1025
|
78.80 %
78.31 %
|
17.91 %
18.15 %
|
3.29 %
3.54 %
|
Sport & Fitness |
29942
29122
|
22562
21863
|
6232
6141
|
1148
1118
|
75.35 %
75.07 %
|
20.81 %
21.09 %
|
3.83 %
3.84 %
|
Job & Career |
29847
29451
|
22295
21804
|
6376
6423
|
1176
1224
|
74.70 %
74.03 %
|
21.36 %
21.81 %
|
3.94 %
4.16 %
|
Dating |
29778
30602
|
21341
21599
|
7241
7766
|
1196
1237
|
71.67 %
70.58 %
|
24.32 %
25.38 %
|
4.02 %
4.04 %
|
Other |
29540
29629
|
23287
23129
|
5284
5480
|
969
1020
|
78.83 %
78.06 %
|
17.89 %
18.50 %
|
3.28 %
3.44 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38585
38624
|
28305
28008
|
8787
9043
|
1493
1573
|
73.36 %
72.51 %
|
22.77 %
23.41 %
|
3.87 %
4.07 %
|
Outlook Mail |
38320
38234
|
28266
28091
|
8531
8614
|
1523
1529
|
73.76 %
73.47 %
|
22.26 %
22.53 %
|
3.97 %
4.00 %
|
Yahoo Mail |
39382
38641
|
30044
29221
|
7942
7965
|
1396
1455
|
76.29 %
75.62 %
|
20.17 %
20.61 %
|
3.54 %
3.77 %
|
AOL Mail |
38738
38894
|
29497
29386
|
7807
8058
|
1434
1450
|
76.14 %
75.55 %
|
20.15 %
20.72 %
|
3.70 %
3.73 %
|
Mail.com |
37931
38764
|
29485
29679
|
7118
7670
|
1328
1415
|
77.73 %
76.56 %
|
18.77 %
19.79 %
|
3.50 %
3.65 %
|
Yandex Mail |
38099
38663
|
28546
28741
|
8058
8450
|
1495
1472
|
74.93 %
74.34 %
|
21.15 %
21.86 %
|
3.92 %
3.81 %
|
GMX Mail |
39108
38593
|
30036
29585
|
7712
7679
|
1360
1329
|
76.80 %
76.66 %
|
19.72 %
19.90 %
|
3.48 %
3.44 %
|
Zoho Mail |
39431
38866
|
30722
30072
|
7346
7484
|
1363
1310
|
77.91 %
77.37 %
|
18.63 %
19.26 %
|
3.46 %
3.37 %
|
ProtonMail |
38703
38052
|
30289
29620
|
7186
7140
|
1228
1292
|
78.26 %
77.84 %
|
18.57 %
18.76 %
|
3.17 %
3.40 %
|
Custom Mail |
39145
38442
|
31119
30413
|
6780
6752
|
1246
1277
|
79.50 %
79.11 %
|
17.32 %
17.56 %
|
3.18 %
3.32 %
|
Compare ConvertKit with other providers
Compare the email deliverability of ConvertKit with other providers.
- ConvertKit and ActiveCampaign comparison
- ConvertKit and AWeber comparison
- ConvertKit and Benchmark Email comparison
- ConvertKit and CampaignMonitor comparison
- ConvertKit and Clever Elements comparison
- ConvertKit and CleverReach comparison
- ConvertKit and Constant Contact comparison
- ConvertKit and GetResponse comparison
- ConvertKit and HubSpot comparison
- ConvertKit and Klick-Tipp comparison
- ConvertKit and MailChimp comparison
- ConvertKit and MailerLite comparison
- ConvertKit and Mailify comparison
- ConvertKit and Mailjet comparison
- ConvertKit and Moosend comparison
- ConvertKit and Newsletter2Go comparison
- ConvertKit and Rapidmail comparison
- ConvertKit and SendInBlue comparison
- ConvertKit and SendPulse comparison