MailChimp and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
385.773
386.394
|
292.816
304.670
|
78.855
70.447
|
14.102
11.277
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.90 %
78.85 %
|
20.44 %
18.23 %
|
3.66 %
2.92 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29815
29436
|
23508
24184
|
5322
4480
|
985
772
|
78.85 %
82.16 %
|
17.85 %
15.22 %
|
3.30 %
2.62 %
|
Elektronics |
29779
29686
|
22860
23616
|
5888
5269
|
1031
801
|
76.77 %
79.55 %
|
19.77 %
17.75 %
|
3.46 %
2.70 %
|
Entertainment |
29386
29504
|
22186
23253
|
6063
5409
|
1137
842
|
75.50 %
78.81 %
|
20.63 %
18.33 %
|
3.87 %
2.85 %
|
Cosmetics & Beauty |
29712
29880
|
22497
23521
|
6118
5469
|
1097
890
|
75.72 %
78.72 %
|
20.59 %
18.30 %
|
3.69 %
2.98 %
|
Food & Drink |
29806
29594
|
23564
24207
|
5287
4658
|
955
729
|
79.06 %
81.80 %
|
17.74 %
15.74 %
|
3.20 %
2.46 %
|
Home & Garden |
30068
29576
|
23722
24238
|
5384
4608
|
962
730
|
78.89 %
81.95 %
|
17.91 %
15.58 %
|
3.20 %
2.47 %
|
Finance |
29618
29822
|
21514
22460
|
6917
6356
|
1187
1006
|
72.64 %
75.31 %
|
23.35 %
21.31 %
|
4.01 %
3.37 %
|
Health |
29837
29729
|
21902
22651
|
6811
6150
|
1124
928
|
73.41 %
76.19 %
|
22.83 %
20.69 %
|
3.77 %
3.12 %
|
Pets |
28948
29826
|
22668
24222
|
5255
4802
|
1025
802
|
78.31 %
81.21 %
|
18.15 %
16.10 %
|
3.54 %
2.69 %
|
Sport & Fitness |
29122
29894
|
21863
23324
|
6141
5662
|
1118
908
|
75.07 %
78.02 %
|
21.09 %
18.94 %
|
3.84 %
3.04 %
|
Job & Career |
29451
29743
|
21804
22789
|
6423
5937
|
1224
1017
|
74.03 %
76.62 %
|
21.81 %
19.96 %
|
4.16 %
3.42 %
|
Dating |
30602
29587
|
21599
21866
|
7766
6707
|
1237
1014
|
70.58 %
73.90 %
|
25.38 %
22.67 %
|
4.04 %
3.43 %
|
Other |
29629
30117
|
23129
24339
|
5480
4940
|
1020
838
|
78.06 %
80.81 %
|
18.50 %
16.40 %
|
3.44 %
2.78 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38624
38418
|
28008
29138
|
9043
8048
|
1573
1232
|
72.51 %
75.84 %
|
23.41 %
20.95 %
|
4.07 %
3.21 %
|
Outlook Mail |
38234
38640
|
28091
29415
|
8614
7963
|
1529
1262
|
73.47 %
76.13 %
|
22.53 %
20.61 %
|
4.00 %
3.27 %
|
Yahoo Mail |
38641
38297
|
29221
30147
|
7965
6999
|
1455
1151
|
75.62 %
78.72 %
|
20.61 %
18.28 %
|
3.77 %
3.01 %
|
AOL Mail |
38894
38742
|
29386
30460
|
8058
7121
|
1450
1161
|
75.55 %
78.62 %
|
20.72 %
18.38 %
|
3.73 %
3.00 %
|
Mail.com |
38764
38780
|
29679
31001
|
7670
6700
|
1415
1079
|
76.56 %
79.94 %
|
19.79 %
17.28 %
|
3.65 %
2.78 %
|
Yandex Mail |
38663
38547
|
28741
29645
|
8450
7606
|
1472
1296
|
74.34 %
76.91 %
|
21.86 %
19.73 %
|
3.81 %
3.36 %
|
GMX Mail |
38593
39234
|
29585
31137
|
7679
7058
|
1329
1039
|
76.66 %
79.36 %
|
19.90 %
17.99 %
|
3.44 %
2.65 %
|
Zoho Mail |
38866
38181
|
30072
30847
|
7484
6306
|
1310
1028
|
77.37 %
80.79 %
|
19.26 %
16.52 %
|
3.37 %
2.69 %
|
ProtonMail |
38052
38893
|
29620
31324
|
7140
6566
|
1292
1003
|
77.84 %
80.54 %
|
18.76 %
16.88 %
|
3.40 %
2.58 %
|
Custom Mail |
38442
38662
|
30413
31556
|
6752
6080
|
1277
1026
|
79.11 %
81.62 %
|
17.56 %
15.73 %
|
3.32 %
2.65 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
- MailChimp and ActiveCampaign comparison
- MailChimp and AWeber comparison
- MailChimp and Benchmark Email comparison
- MailChimp and CampaignMonitor comparison
- MailChimp and Clever Elements comparison
- MailChimp and CleverReach comparison
- MailChimp and Constant Contact comparison
- MailChimp and ConvertKit comparison
- MailChimp and GetResponse comparison
- MailChimp and HubSpot comparison
- MailChimp and Klick-Tipp comparison
- MailChimp and MailerLite comparison
- MailChimp and Mailify comparison
- MailChimp and Mailjet comparison
- MailChimp and Moosend comparison
- MailChimp and Newsletter2Go comparison
- MailChimp and Rapidmail comparison
- MailChimp and SendInBlue comparison
- MailChimp and SendPulse comparison