MailChimp and Mailify Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
385.773
386.332
|
292.816
297.267
|
78.855
76.020
|
14.102
13.045
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.90 %
76.95 %
|
20.44 %
19.68 %
|
3.66 %
3.38 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29815
29172
|
23508
23348
|
5322
4963
|
985
861
|
78.85 %
80.04 %
|
17.85 %
17.01 %
|
3.30 %
2.95 %
|
Elektronics |
29779
30202
|
22860
23500
|
5888
5792
|
1031
910
|
76.77 %
77.81 %
|
19.77 %
19.18 %
|
3.46 %
3.01 %
|
Entertainment |
29386
29600
|
22186
22762
|
6063
5818
|
1137
1020
|
75.50 %
76.90 %
|
20.63 %
19.66 %
|
3.87 %
3.45 %
|
Cosmetics & Beauty |
29712
29988
|
22497
23098
|
6118
5932
|
1097
958
|
75.72 %
77.02 %
|
20.59 %
19.78 %
|
3.69 %
3.19 %
|
Food & Drink |
29806
29959
|
23564
23986
|
5287
5064
|
955
909
|
79.06 %
80.06 %
|
17.74 %
16.90 %
|
3.20 %
3.03 %
|
Home & Garden |
30068
29709
|
23722
23764
|
5384
5050
|
962
895
|
78.89 %
79.99 %
|
17.91 %
17.00 %
|
3.20 %
3.01 %
|
Finance |
29618
29819
|
21514
21879
|
6917
6813
|
1187
1127
|
72.64 %
73.37 %
|
23.35 %
22.85 %
|
4.01 %
3.78 %
|
Health |
29837
29410
|
21902
21943
|
6811
6410
|
1124
1057
|
73.41 %
74.61 %
|
22.83 %
21.80 %
|
3.77 %
3.59 %
|
Pets |
28948
29811
|
22668
23523
|
5255
5288
|
1025
1000
|
78.31 %
78.91 %
|
18.15 %
17.74 %
|
3.54 %
3.35 %
|
Sport & Fitness |
29122
29261
|
21863
22267
|
6141
5987
|
1118
1007
|
75.07 %
76.10 %
|
21.09 %
20.46 %
|
3.84 %
3.44 %
|
Job & Career |
29451
29877
|
21804
22332
|
6423
6385
|
1224
1160
|
74.03 %
74.75 %
|
21.81 %
21.37 %
|
4.16 %
3.88 %
|
Dating |
30602
29878
|
21599
21453
|
7766
7273
|
1237
1152
|
70.58 %
71.80 %
|
25.38 %
24.34 %
|
4.04 %
3.86 %
|
Other |
29629
29646
|
23129
23412
|
5480
5245
|
1020
989
|
78.06 %
78.97 %
|
18.50 %
17.69 %
|
3.44 %
3.34 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38624
39140
|
28008
28816
|
9043
8887
|
1573
1437
|
72.51 %
73.62 %
|
23.41 %
22.71 %
|
4.07 %
3.67 %
|
Outlook Mail |
38234
38561
|
28091
28604
|
8614
8484
|
1529
1473
|
73.47 %
74.18 %
|
22.53 %
22.00 %
|
4.00 %
3.82 %
|
Yahoo Mail |
38641
39057
|
29221
29972
|
7965
7754
|
1455
1331
|
75.62 %
76.74 %
|
20.61 %
19.85 %
|
3.77 %
3.41 %
|
AOL Mail |
38894
38795
|
29386
29718
|
8058
7679
|
1450
1398
|
75.55 %
76.60 %
|
20.72 %
19.79 %
|
3.73 %
3.60 %
|
Mail.com |
38764
38478
|
29679
29931
|
7670
7225
|
1415
1322
|
76.56 %
77.79 %
|
19.79 %
18.78 %
|
3.65 %
3.44 %
|
Yandex Mail |
38663
38004
|
28741
28609
|
8450
7996
|
1472
1399
|
74.34 %
75.28 %
|
21.86 %
21.04 %
|
3.81 %
3.68 %
|
GMX Mail |
38593
38346
|
29585
29817
|
7679
7337
|
1329
1192
|
76.66 %
77.76 %
|
19.90 %
19.13 %
|
3.44 %
3.11 %
|
Zoho Mail |
38866
38350
|
30072
30246
|
7484
6937
|
1310
1167
|
77.37 %
78.87 %
|
19.26 %
18.09 %
|
3.37 %
3.04 %
|
ProtonMail |
38052
39222
|
29620
30866
|
7140
7179
|
1292
1177
|
77.84 %
78.70 %
|
18.76 %
18.30 %
|
3.40 %
3.00 %
|
Custom Mail |
38442
38379
|
30413
30688
|
6752
6542
|
1277
1149
|
79.11 %
79.96 %
|
17.56 %
17.05 %
|
3.32 %
2.99 %
|
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