MailChimp and Moosend Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
385.773
386.266
|
292.816
301.262
|
78.855
72.313
|
14.102
12.691
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.90 %
77.99 %
|
20.44 %
18.72 %
|
3.66 %
3.29 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29815
30097
|
23508
24412
|
5322
4810
|
985
875
|
78.85 %
81.11 %
|
17.85 %
15.98 %
|
3.30 %
2.91 %
|
Elektronics |
29779
29372
|
22860
23116
|
5888
5358
|
1031
898
|
76.77 %
78.70 %
|
19.77 %
18.24 %
|
3.46 %
3.06 %
|
Entertainment |
29386
29327
|
22186
22865
|
6063
5484
|
1137
978
|
75.50 %
77.97 %
|
20.63 %
18.70 %
|
3.87 %
3.33 %
|
Cosmetics & Beauty |
29712
29807
|
22497
23167
|
6118
5647
|
1097
993
|
75.72 %
77.72 %
|
20.59 %
18.95 %
|
3.69 %
3.33 %
|
Food & Drink |
29806
29395
|
23564
23821
|
5287
4712
|
955
862
|
79.06 %
81.04 %
|
17.74 %
16.03 %
|
3.20 %
2.93 %
|
Home & Garden |
30068
29924
|
23722
24240
|
5384
4774
|
962
910
|
78.89 %
81.01 %
|
17.91 %
15.95 %
|
3.20 %
3.04 %
|
Finance |
29618
29668
|
21514
22129
|
6917
6422
|
1187
1117
|
72.64 %
74.59 %
|
23.35 %
21.65 %
|
4.01 %
3.76 %
|
Health |
29837
30230
|
21902
22730
|
6811
6432
|
1124
1068
|
73.41 %
75.19 %
|
22.83 %
21.28 %
|
3.77 %
3.53 %
|
Pets |
28948
29536
|
22668
23732
|
5255
4897
|
1025
907
|
78.31 %
80.35 %
|
18.15 %
16.58 %
|
3.54 %
3.07 %
|
Sport & Fitness |
29122
29293
|
21863
22573
|
6141
5729
|
1118
991
|
75.07 %
77.06 %
|
21.09 %
19.56 %
|
3.84 %
3.38 %
|
Job & Career |
29451
30124
|
21804
22956
|
6423
6079
|
1224
1089
|
74.03 %
76.21 %
|
21.81 %
20.18 %
|
4.16 %
3.62 %
|
Dating |
30602
29848
|
21599
21762
|
7766
7027
|
1237
1059
|
70.58 %
72.91 %
|
25.38 %
23.54 %
|
4.04 %
3.55 %
|
Other |
29629
29645
|
23129
23759
|
5480
4942
|
1020
944
|
78.06 %
80.15 %
|
18.50 %
16.67 %
|
3.44 %
3.18 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38624
38680
|
28008
28895
|
9043
8375
|
1573
1410
|
72.51 %
74.70 %
|
23.41 %
21.65 %
|
4.07 %
3.65 %
|
Outlook Mail |
38234
39426
|
28091
29691
|
8614
8292
|
1529
1443
|
73.47 %
75.31 %
|
22.53 %
21.03 %
|
4.00 %
3.66 %
|
Yahoo Mail |
38641
38810
|
29221
30200
|
7965
7321
|
1455
1289
|
75.62 %
77.81 %
|
20.61 %
18.86 %
|
3.77 %
3.32 %
|
AOL Mail |
38894
38770
|
29386
30128
|
8058
7318
|
1450
1324
|
75.55 %
77.71 %
|
20.72 %
18.88 %
|
3.73 %
3.42 %
|
Mail.com |
38764
38391
|
29679
30276
|
7670
6823
|
1415
1292
|
76.56 %
78.86 %
|
19.79 %
17.77 %
|
3.65 %
3.37 %
|
Yandex Mail |
38663
38756
|
28741
29584
|
8450
7795
|
1472
1377
|
74.34 %
76.33 %
|
21.86 %
20.11 %
|
3.81 %
3.55 %
|
GMX Mail |
38593
38548
|
29585
30340
|
7679
7042
|
1329
1166
|
76.66 %
78.71 %
|
19.90 %
18.27 %
|
3.44 %
3.02 %
|
Zoho Mail |
38866
38708
|
30072
30849
|
7484
6703
|
1310
1156
|
77.37 %
79.70 %
|
19.26 %
17.32 %
|
3.37 %
2.99 %
|
ProtonMail |
38052
38175
|
29620
30507
|
7140
6539
|
1292
1129
|
77.84 %
79.91 %
|
18.76 %
17.13 %
|
3.40 %
2.96 %
|
Custom Mail |
38442
38002
|
30413
30792
|
6752
6105
|
1277
1105
|
79.11 %
81.03 %
|
17.56 %
16.06 %
|
3.32 %
2.91 %
|
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