MailChimp and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
385.773
385.544
|
292.816
301.349
|
78.855
72.290
|
14.102
11.905
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.90 %
78.16 %
|
20.44 %
18.75 %
|
3.66 %
3.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29815
29797
|
23508
24230
|
5322
4803
|
985
764
|
78.85 %
81.32 %
|
17.85 %
16.12 %
|
3.30 %
2.56 %
|
Elektronics |
29779
29522
|
22860
23302
|
5888
5355
|
1031
865
|
76.77 %
78.93 %
|
19.77 %
18.14 %
|
3.46 %
2.93 %
|
Entertainment |
29386
29591
|
22186
23067
|
6063
5571
|
1137
953
|
75.50 %
77.95 %
|
20.63 %
18.83 %
|
3.87 %
3.22 %
|
Cosmetics & Beauty |
29712
29664
|
22497
23106
|
6118
5618
|
1097
940
|
75.72 %
77.89 %
|
20.59 %
18.94 %
|
3.69 %
3.17 %
|
Food & Drink |
29806
30131
|
23564
24350
|
5287
4930
|
955
851
|
79.06 %
80.81 %
|
17.74 %
16.36 %
|
3.20 %
2.82 %
|
Home & Garden |
30068
29718
|
23722
24149
|
5384
4761
|
962
808
|
78.89 %
81.26 %
|
17.91 %
16.02 %
|
3.20 %
2.72 %
|
Finance |
29618
29323
|
21514
21956
|
6917
6329
|
1187
1038
|
72.64 %
74.88 %
|
23.35 %
21.58 %
|
4.01 %
3.54 %
|
Health |
29837
29396
|
21902
22235
|
6811
6209
|
1124
952
|
73.41 %
75.64 %
|
22.83 %
21.12 %
|
3.77 %
3.24 %
|
Pets |
28948
29768
|
22668
23895
|
5255
5030
|
1025
843
|
78.31 %
80.27 %
|
18.15 %
16.90 %
|
3.54 %
2.83 %
|
Sport & Fitness |
29122
29848
|
21863
23005
|
6141
5899
|
1118
944
|
75.07 %
77.07 %
|
21.09 %
19.76 %
|
3.84 %
3.16 %
|
Job & Career |
29451
29818
|
21804
22759
|
6423
6053
|
1224
1006
|
74.03 %
76.33 %
|
21.81 %
20.30 %
|
4.16 %
3.37 %
|
Dating |
30602
29464
|
21599
21543
|
7766
6843
|
1237
1078
|
70.58 %
73.12 %
|
25.38 %
23.22 %
|
4.04 %
3.66 %
|
Other |
29629
29504
|
23129
23752
|
5480
4889
|
1020
863
|
78.06 %
80.50 %
|
18.50 %
16.57 %
|
3.44 %
2.93 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38624
38452
|
28008
28870
|
9043
8279
|
1573
1303
|
72.51 %
75.08 %
|
23.41 %
21.53 %
|
4.07 %
3.39 %
|
Outlook Mail |
38234
38668
|
28091
29213
|
8614
8113
|
1529
1342
|
73.47 %
75.55 %
|
22.53 %
20.98 %
|
4.00 %
3.47 %
|
Yahoo Mail |
38641
38236
|
29221
29781
|
7965
7242
|
1455
1213
|
75.62 %
77.89 %
|
20.61 %
18.94 %
|
3.77 %
3.17 %
|
AOL Mail |
38894
38895
|
29386
30250
|
8058
7387
|
1450
1258
|
75.55 %
77.77 %
|
20.72 %
18.99 %
|
3.73 %
3.23 %
|
Mail.com |
38764
38779
|
29679
30612
|
7670
7002
|
1415
1165
|
76.56 %
78.94 %
|
19.79 %
18.06 %
|
3.65 %
3.00 %
|
Yandex Mail |
38663
38489
|
28741
29441
|
8450
7761
|
1472
1287
|
74.34 %
76.49 %
|
21.86 %
20.16 %
|
3.81 %
3.34 %
|
GMX Mail |
38593
38565
|
29585
30394
|
7679
7054
|
1329
1117
|
76.66 %
78.81 %
|
19.90 %
18.29 %
|
3.44 %
2.90 %
|
Zoho Mail |
38866
38886
|
30072
31005
|
7484
6738
|
1310
1143
|
77.37 %
79.73 %
|
19.26 %
17.33 %
|
3.37 %
2.94 %
|
ProtonMail |
38052
38469
|
29620
30795
|
7140
6621
|
1292
1053
|
77.84 %
80.05 %
|
18.76 %
17.21 %
|
3.40 %
2.74 %
|
Custom Mail |
38442
38105
|
30413
30988
|
6752
6093
|
1277
1024
|
79.11 %
81.32 %
|
17.56 %
15.99 %
|
3.32 %
2.69 %
|
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