SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.815 388.241	291.230 290.813	81.251 83.298	14.334 14.130

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.29 % 74.91 %	21.01 % 21.46 %	3.71 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29728 30351	23316 23612	5402 5726	1010 1013	78.43 % 77.80 %	18.17 % 18.87 %	3.40 % 3.34 %
Elektronics	29658 29910	22556 22534	6071 6299	1031 1077	76.05 % 75.34 %	20.47 % 21.06 %	3.48 % 3.60 %
Entertainment	29767 30335	22297 22650	6378 6612	1092 1073	74.91 % 74.67 %	21.43 % 21.80 %	3.67 % 3.54 %
Cosmetics & Beauty	29712 29461	22258 22050	6286 6298	1168 1113	74.91 % 74.84 %	21.16 % 21.38 %	3.93 % 3.78 %
Food & Drink	30447 29766	23798 23156	5647 5597	1002 1013	78.16 % 77.79 %	18.55 % 18.80 %	3.29 % 3.40 %
Home & Garden	30205 29770	23671 23207	5550 5591	984 972	78.37 % 77.95 %	18.37 % 18.78 %	3.26 % 3.27 %
Finance	29812 29766	21439 21380	7106 7285	1267 1101	71.91 % 71.83 %	23.84 % 24.47 %	4.25 % 3.70 %
Health	29791 29737	21624 21526	6977 7075	1190 1136	72.59 % 72.39 %	23.42 % 23.79 %	3.99 % 3.82 %
Pets	30013 29882	23247 23007	5736 5793	1030 1082	77.46 % 76.99 %	19.11 % 19.39 %	3.43 % 3.62 %
Sport & Fitness	29347 29628	21861 21867	6328 6565	1158 1196	74.49 % 73.81 %	21.56 % 22.16 %	3.95 % 4.04 %
Job & Career	29527 29609	21670 21654	6669 6809	1188 1146	73.39 % 73.13 %	22.59 % 23.00 %	4.02 % 3.87 %
Dating	29392 29874	20732 20955	7493 7702	1167 1217	70.54 % 70.14 %	25.49 % 25.78 %	3.97 % 4.07 %
Other	29416 30152	22761 23215	5608 5946	1047 991	77.38 % 76.99 %	19.06 % 19.72 %	3.56 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39508 39606	28352 28391	9569 9716	1587 1499	71.76 % 71.68 %	24.22 % 24.53 %	4.02 % 3.78 %
Outlook Mail	37965 38921	27742 28160	8706 9225	1517 1536	73.07 % 72.35 %	22.93 % 23.70 %	4.00 % 3.95 %
Yahoo Mail	38297 38768	28800 29010	8051 8350	1446 1408	75.20 % 74.83 %	21.02 % 21.54 %	3.78 % 3.63 %
AOL Mail	39018 38609	29127 28779	8369 8337	1522 1493	74.65 % 74.54 %	21.45 % 21.59 %	3.90 % 3.87 %
Mail.com	38744 38682	29547 29379	7806 7922	1391 1381	76.26 % 75.95 %	20.15 % 20.48 %	3.59 % 3.57 %
Yandex Mail	38597 39015	28422 28569	8671 8935	1504 1511	73.64 % 73.23 %	22.47 % 22.90 %	3.90 % 3.87 %
GMX Mail	38543 38772	29305 29243	7903 8163	1335 1366	76.03 % 75.42 %	20.50 % 21.05 %	3.46 % 3.52 %
Zoho Mail	38361 38637	29601 29697	7423 7648	1337 1292	77.16 % 76.86 %	19.35 % 19.79 %	3.49 % 3.34 %
ProtonMail	38873 38480	29891 29514	7611 7660	1371 1306	76.89 % 76.70 %	19.58 % 19.91 %	3.53 % 3.39 %
Custom Mail	38909 38751	30443 30071	7142 7342	1324 1338	78.24 % 77.60 %	18.36 % 18.95 %	3.40 % 3.45 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.