Mailify and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
386.332 386.815	297.267 291.230	76.020 81.251	13.045 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.95 % 75.29 %	19.68 % 21.01 %	3.38 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29172 29728	23348 23316	4963 5402	861 1010	80.04 % 78.43 %	17.01 % 18.17 %	2.95 % 3.40 %
Elektronics	30202 29658	23500 22556	5792 6071	910 1031	77.81 % 76.05 %	19.18 % 20.47 %	3.01 % 3.48 %
Entertainment	29600 29767	22762 22297	5818 6378	1020 1092	76.90 % 74.91 %	19.66 % 21.43 %	3.45 % 3.67 %
Cosmetics & Beauty	29988 29712	23098 22258	5932 6286	958 1168	77.02 % 74.91 %	19.78 % 21.16 %	3.19 % 3.93 %
Food & Drink	29959 30447	23986 23798	5064 5647	909 1002	80.06 % 78.16 %	16.90 % 18.55 %	3.03 % 3.29 %
Home & Garden	29709 30205	23764 23671	5050 5550	895 984	79.99 % 78.37 %	17.00 % 18.37 %	3.01 % 3.26 %
Finance	29819 29812	21879 21439	6813 7106	1127 1267	73.37 % 71.91 %	22.85 % 23.84 %	3.78 % 4.25 %
Health	29410 29791	21943 21624	6410 6977	1057 1190	74.61 % 72.59 %	21.80 % 23.42 %	3.59 % 3.99 %
Pets	29811 30013	23523 23247	5288 5736	1000 1030	78.91 % 77.46 %	17.74 % 19.11 %	3.35 % 3.43 %
Sport & Fitness	29261 29347	22267 21861	5987 6328	1007 1158	76.10 % 74.49 %	20.46 % 21.56 %	3.44 % 3.95 %
Job & Career	29877 29527	22332 21670	6385 6669	1160 1188	74.75 % 73.39 %	21.37 % 22.59 %	3.88 % 4.02 %
Dating	29878 29392	21453 20732	7273 7493	1152 1167	71.80 % 70.54 %	24.34 % 25.49 %	3.86 % 3.97 %
Other	29646 29416	23412 22761	5245 5608	989 1047	78.97 % 77.38 %	17.69 % 19.06 %	3.34 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39140 39508	28816 28352	8887 9569	1437 1587	73.62 % 71.76 %	22.71 % 24.22 %	3.67 % 4.02 %
Outlook Mail	38561 37965	28604 27742	8484 8706	1473 1517	74.18 % 73.07 %	22.00 % 22.93 %	3.82 % 4.00 %
Yahoo Mail	39057 38297	29972 28800	7754 8051	1331 1446	76.74 % 75.20 %	19.85 % 21.02 %	3.41 % 3.78 %
AOL Mail	38795 39018	29718 29127	7679 8369	1398 1522	76.60 % 74.65 %	19.79 % 21.45 %	3.60 % 3.90 %
Mail.com	38478 38744	29931 29547	7225 7806	1322 1391	77.79 % 76.26 %	18.78 % 20.15 %	3.44 % 3.59 %
Yandex Mail	38004 38597	28609 28422	7996 8671	1399 1504	75.28 % 73.64 %	21.04 % 22.47 %	3.68 % 3.90 %
GMX Mail	38346 38543	29817 29305	7337 7903	1192 1335	77.76 % 76.03 %	19.13 % 20.50 %	3.11 % 3.46 %
Zoho Mail	38350 38361	30246 29601	6937 7423	1167 1337	78.87 % 77.16 %	18.09 % 19.35 %	3.04 % 3.49 %
ProtonMail	39222 38873	30866 29891	7179 7611	1177 1371	78.70 % 76.89 %	18.30 % 19.58 %	3.00 % 3.53 %
Custom Mail	38379 38909	30688 30443	6542 7142	1149 1324	79.96 % 78.24 %	17.05 % 18.36 %	2.99 % 3.40 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.