Rapidmail and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Rapidmail and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
385.544 386.815	301.349 291.230	72.290 81.251	11.905 14.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.16 % 75.29 %	18.75 % 21.01 %	3.09 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29797 29728	24230 23316	4803 5402	764 1010	81.32 % 78.43 %	16.12 % 18.17 %	2.56 % 3.40 %
Elektronics	29522 29658	23302 22556	5355 6071	865 1031	78.93 % 76.05 %	18.14 % 20.47 %	2.93 % 3.48 %
Entertainment	29591 29767	23067 22297	5571 6378	953 1092	77.95 % 74.91 %	18.83 % 21.43 %	3.22 % 3.67 %
Cosmetics & Beauty	29664 29712	23106 22258	5618 6286	940 1168	77.89 % 74.91 %	18.94 % 21.16 %	3.17 % 3.93 %
Food & Drink	30131 30447	24350 23798	4930 5647	851 1002	80.81 % 78.16 %	16.36 % 18.55 %	2.82 % 3.29 %
Home & Garden	29718 30205	24149 23671	4761 5550	808 984	81.26 % 78.37 %	16.02 % 18.37 %	2.72 % 3.26 %
Finance	29323 29812	21956 21439	6329 7106	1038 1267	74.88 % 71.91 %	21.58 % 23.84 %	3.54 % 4.25 %
Health	29396 29791	22235 21624	6209 6977	952 1190	75.64 % 72.59 %	21.12 % 23.42 %	3.24 % 3.99 %
Pets	29768 30013	23895 23247	5030 5736	843 1030	80.27 % 77.46 %	16.90 % 19.11 %	2.83 % 3.43 %
Sport & Fitness	29848 29347	23005 21861	5899 6328	944 1158	77.07 % 74.49 %	19.76 % 21.56 %	3.16 % 3.95 %
Job & Career	29818 29527	22759 21670	6053 6669	1006 1188	76.33 % 73.39 %	20.30 % 22.59 %	3.37 % 4.02 %
Dating	29464 29392	21543 20732	6843 7493	1078 1167	73.12 % 70.54 %	23.22 % 25.49 %	3.66 % 3.97 %
Other	29504 29416	23752 22761	4889 5608	863 1047	80.50 % 77.38 %	16.57 % 19.06 %	2.93 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38452 39508	28870 28352	8279 9569	1303 1587	75.08 % 71.76 %	21.53 % 24.22 %	3.39 % 4.02 %
Outlook Mail	38668 37965	29213 27742	8113 8706	1342 1517	75.55 % 73.07 %	20.98 % 22.93 %	3.47 % 4.00 %
Yahoo Mail	38236 38297	29781 28800	7242 8051	1213 1446	77.89 % 75.20 %	18.94 % 21.02 %	3.17 % 3.78 %
AOL Mail	38895 39018	30250 29127	7387 8369	1258 1522	77.77 % 74.65 %	18.99 % 21.45 %	3.23 % 3.90 %
Mail.com	38779 38744	30612 29547	7002 7806	1165 1391	78.94 % 76.26 %	18.06 % 20.15 %	3.00 % 3.59 %
Yandex Mail	38489 38597	29441 28422	7761 8671	1287 1504	76.49 % 73.64 %	20.16 % 22.47 %	3.34 % 3.90 %
GMX Mail	38565 38543	30394 29305	7054 7903	1117 1335	78.81 % 76.03 %	18.29 % 20.50 %	2.90 % 3.46 %
Zoho Mail	38886 38361	31005 29601	6738 7423	1143 1337	79.73 % 77.16 %	17.33 % 19.35 %	2.94 % 3.49 %
ProtonMail	38469 38873	30795 29891	6621 7611	1053 1371	80.05 % 76.89 %	17.21 % 19.58 %	2.74 % 3.53 %
Custom Mail	38105 38909	30988 30443	6093 7142	1024 1324	81.32 % 78.24 %	15.99 % 18.36 %	2.69 % 3.40 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.