MailerLite and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
385.988
386.815
|
289.787
291.230
|
81.767
81.251
|
14.434
14.334
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.08 %
75.29 %
|
21.18 %
21.01 %
|
3.74 %
3.71 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29659
29728
|
23118
23316
|
5522
5402
|
1019
1010
|
77.95 %
78.43 %
|
18.62 %
18.17 %
|
3.44 %
3.40 %
|
Elektronics |
29161
29658
|
22115
22556
|
5958
6071
|
1088
1031
|
75.84 %
76.05 %
|
20.43 %
20.47 %
|
3.73 %
3.48 %
|
Entertainment |
29456
29767
|
22170
22297
|
6251
6378
|
1035
1092
|
75.26 %
74.91 %
|
21.22 %
21.43 %
|
3.51 %
3.67 %
|
Cosmetics & Beauty |
29977
29712
|
22380
22258
|
6435
6286
|
1162
1168
|
74.66 %
74.91 %
|
21.47 %
21.16 %
|
3.88 %
3.93 %
|
Food & Drink |
29887
30447
|
23296
23798
|
5574
5647
|
1017
1002
|
77.95 %
78.16 %
|
18.65 %
18.55 %
|
3.40 %
3.29 %
|
Home & Garden |
29641
30205
|
23137
23671
|
5452
5550
|
1052
984
|
78.06 %
78.37 %
|
18.39 %
18.37 %
|
3.55 %
3.26 %
|
Finance |
30267
29812
|
21662
21439
|
7334
7106
|
1271
1267
|
71.57 %
71.91 %
|
24.23 %
23.84 %
|
4.20 %
4.25 %
|
Health |
29855
29791
|
21683
21624
|
7059
6977
|
1113
1190
|
72.63 %
72.59 %
|
23.64 %
23.42 %
|
3.73 %
3.99 %
|
Pets |
29642
30013
|
22881
23247
|
5725
5736
|
1036
1030
|
77.19 %
77.46 %
|
19.31 %
19.11 %
|
3.50 %
3.43 %
|
Sport & Fitness |
29851
29347
|
22068
21861
|
6649
6328
|
1134
1158
|
73.93 %
74.49 %
|
22.27 %
21.56 %
|
3.80 %
3.95 %
|
Job & Career |
29943
29527
|
21919
21670
|
6807
6669
|
1217
1188
|
73.20 %
73.39 %
|
22.73 %
22.59 %
|
4.06 %
4.02 %
|
Dating |
29177
29392
|
20562
20732
|
7382
7493
|
1233
1167
|
70.47 %
70.54 %
|
25.30 %
25.49 %
|
4.23 %
3.97 %
|
Other |
29472
29416
|
22796
22761
|
5619
5608
|
1057
1047
|
77.35 %
77.38 %
|
19.07 %
19.06 %
|
3.59 %
3.56 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38597
39508
|
27728
28352
|
9258
9569
|
1611
1587
|
71.84 %
71.76 %
|
23.99 %
24.22 %
|
4.17 %
4.02 %
|
Outlook Mail |
38804
37965
|
28196
27742
|
9066
8706
|
1542
1517
|
72.66 %
73.07 %
|
23.36 %
22.93 %
|
3.97 %
4.00 %
|
Yahoo Mail |
38528
38297
|
28759
28800
|
8245
8051
|
1524
1446
|
74.64 %
75.20 %
|
21.40 %
21.02 %
|
3.96 %
3.78 %
|
AOL Mail |
38321
39018
|
28643
29127
|
8212
8369
|
1466
1522
|
74.74 %
74.65 %
|
21.43 %
21.45 %
|
3.83 %
3.90 %
|
Mail.com |
38950
38744
|
29535
29547
|
7955
7806
|
1460
1391
|
75.83 %
76.26 %
|
20.42 %
20.15 %
|
3.75 %
3.59 %
|
Yandex Mail |
38131
38597
|
28024
28422
|
8597
8671
|
1510
1504
|
73.49 %
73.64 %
|
22.55 %
22.47 %
|
3.96 %
3.90 %
|
GMX Mail |
38759
38543
|
29382
29305
|
8039
7903
|
1338
1335
|
75.81 %
76.03 %
|
20.74 %
20.50 %
|
3.45 %
3.46 %
|
Zoho Mail |
38432
38361
|
29573
29601
|
7499
7423
|
1360
1337
|
76.95 %
77.16 %
|
19.51 %
19.35 %
|
3.54 %
3.49 %
|
ProtonMail |
38553
38873
|
29625
29891
|
7647
7611
|
1281
1371
|
76.84 %
76.89 %
|
19.84 %
19.58 %
|
3.32 %
3.53 %
|
Custom Mail |
38913
38909
|
30322
30443
|
7249
7142
|
1342
1324
|
77.92 %
78.24 %
|
18.63 %
18.36 %
|
3.45 %
3.40 %
|
Compare MailerLite with other providers
Compare the email deliverability of MailerLite with other providers.
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