MailerLite and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
385.988
40.838
|
289.787
28.449
|
81.767
11.943
|
14.434
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.08 %
69.66 %
|
21.18 %
29.24 %
|
3.74 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29659
3108
|
23118
2310
|
5522
763
|
1019
35
|
77.95 %
74.32 %
|
18.62 %
24.55 %
|
3.44 %
1.13 %
|
Elektronics |
29161
3168
|
22115
2203
|
5958
930
|
1088
35
|
75.84 %
69.54 %
|
20.43 %
29.36 %
|
3.73 %
1.10 %
|
Entertainment |
29456
3097
|
22170
2149
|
6251
920
|
1035
28
|
75.26 %
69.39 %
|
21.22 %
29.71 %
|
3.51 %
0.90 %
|
Cosmetics & Beauty |
29977
3104
|
22380
2138
|
6435
928
|
1162
38
|
74.66 %
68.88 %
|
21.47 %
29.90 %
|
3.88 %
1.22 %
|
Food & Drink |
29887
2988
|
23296
2221
|
5574
729
|
1017
38
|
77.95 %
74.33 %
|
18.65 %
24.40 %
|
3.40 %
1.27 %
|
Home & Garden |
29641
3198
|
23137
2374
|
5452
790
|
1052
34
|
78.06 %
74.23 %
|
18.39 %
24.70 %
|
3.55 %
1.06 %
|
Finance |
30267
3213
|
21662
2065
|
7334
1111
|
1271
37
|
71.57 %
64.27 %
|
24.23 %
34.58 %
|
4.20 %
1.15 %
|
Health |
29855
3194
|
21683
2052
|
7059
1109
|
1113
33
|
72.63 %
64.25 %
|
23.64 %
34.72 %
|
3.73 %
1.03 %
|
Pets |
29642
3075
|
22881
2277
|
5725
768
|
1036
30
|
77.19 %
74.05 %
|
19.31 %
24.98 %
|
3.50 %
0.98 %
|
Sport & Fitness |
29851
3244
|
22068
2247
|
6649
961
|
1134
36
|
73.93 %
69.27 %
|
22.27 %
29.62 %
|
3.80 %
1.11 %
|
Job & Career |
29943
3038
|
21919
2106
|
6807
898
|
1217
34
|
73.20 %
69.32 %
|
22.73 %
29.56 %
|
4.06 %
1.12 %
|
Dating |
29177
3120
|
20562
1854
|
7382
1226
|
1233
40
|
70.47 %
59.42 %
|
25.30 %
39.29 %
|
4.23 %
1.28 %
|
Other |
29472
3291
|
22796
2453
|
5619
810
|
1057
28
|
77.35 %
74.54 %
|
19.07 %
24.61 %
|
3.59 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38597
3918
|
27728
2512
|
9258
1366
|
1611
40
|
71.84 %
64.11 %
|
23.99 %
34.86 %
|
4.17 %
1.02 %
|
Outlook Mail |
38804
4078
|
28196
2660
|
9066
1375
|
1542
43
|
72.66 %
65.23 %
|
23.36 %
33.72 %
|
3.97 %
1.05 %
|
Yahoo Mail |
38528
4200
|
28759
2966
|
8245
1187
|
1524
47
|
74.64 %
70.62 %
|
21.40 %
28.26 %
|
3.96 %
1.12 %
|
AOL Mail |
38321
4366
|
28643
3106
|
8212
1213
|
1466
47
|
74.74 %
71.14 %
|
21.43 %
27.78 %
|
3.83 %
1.08 %
|
Mail.com |
38950
4218
|
29535
3033
|
7955
1137
|
1460
48
|
75.83 %
71.91 %
|
20.42 %
26.96 %
|
3.75 %
1.14 %
|
Yandex Mail |
38131
4051
|
28024
2782
|
8597
1223
|
1510
46
|
73.49 %
68.67 %
|
22.55 %
30.19 %
|
3.96 %
1.14 %
|
GMX Mail |
38759
4002
|
29382
2712
|
8039
1243
|
1338
47
|
75.81 %
67.77 %
|
20.74 %
31.06 %
|
3.45 %
1.17 %
|
Zoho Mail |
38432
3898
|
29573
2817
|
7499
1038
|
1360
43
|
76.95 %
72.27 %
|
19.51 %
26.63 %
|
3.54 %
1.10 %
|
ProtonMail |
38553
3953
|
29625
2797
|
7647
1112
|
1281
44
|
76.84 %
70.76 %
|
19.84 %
28.13 %
|
3.32 %
1.11 %
|
Custom Mail |
38913
4154
|
30322
3064
|
7249
1049
|
1342
41
|
77.92 %
73.76 %
|
18.63 %
25.25 %
|
3.45 %
0.99 %
|
Compare MailerLite with other providers
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