MailerLite and Moosend Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
385.988
386.266
|
289.787
301.262
|
81.767
72.313
|
14.434
12.691
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.08 %
77.99 %
|
21.18 %
18.72 %
|
3.74 %
3.29 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29659
30097
|
23118
24412
|
5522
4810
|
1019
875
|
77.95 %
81.11 %
|
18.62 %
15.98 %
|
3.44 %
2.91 %
|
Elektronics |
29161
29372
|
22115
23116
|
5958
5358
|
1088
898
|
75.84 %
78.70 %
|
20.43 %
18.24 %
|
3.73 %
3.06 %
|
Entertainment |
29456
29327
|
22170
22865
|
6251
5484
|
1035
978
|
75.26 %
77.97 %
|
21.22 %
18.70 %
|
3.51 %
3.33 %
|
Cosmetics & Beauty |
29977
29807
|
22380
23167
|
6435
5647
|
1162
993
|
74.66 %
77.72 %
|
21.47 %
18.95 %
|
3.88 %
3.33 %
|
Food & Drink |
29887
29395
|
23296
23821
|
5574
4712
|
1017
862
|
77.95 %
81.04 %
|
18.65 %
16.03 %
|
3.40 %
2.93 %
|
Home & Garden |
29641
29924
|
23137
24240
|
5452
4774
|
1052
910
|
78.06 %
81.01 %
|
18.39 %
15.95 %
|
3.55 %
3.04 %
|
Finance |
30267
29668
|
21662
22129
|
7334
6422
|
1271
1117
|
71.57 %
74.59 %
|
24.23 %
21.65 %
|
4.20 %
3.76 %
|
Health |
29855
30230
|
21683
22730
|
7059
6432
|
1113
1068
|
72.63 %
75.19 %
|
23.64 %
21.28 %
|
3.73 %
3.53 %
|
Pets |
29642
29536
|
22881
23732
|
5725
4897
|
1036
907
|
77.19 %
80.35 %
|
19.31 %
16.58 %
|
3.50 %
3.07 %
|
Sport & Fitness |
29851
29293
|
22068
22573
|
6649
5729
|
1134
991
|
73.93 %
77.06 %
|
22.27 %
19.56 %
|
3.80 %
3.38 %
|
Job & Career |
29943
30124
|
21919
22956
|
6807
6079
|
1217
1089
|
73.20 %
76.21 %
|
22.73 %
20.18 %
|
4.06 %
3.62 %
|
Dating |
29177
29848
|
20562
21762
|
7382
7027
|
1233
1059
|
70.47 %
72.91 %
|
25.30 %
23.54 %
|
4.23 %
3.55 %
|
Other |
29472
29645
|
22796
23759
|
5619
4942
|
1057
944
|
77.35 %
80.15 %
|
19.07 %
16.67 %
|
3.59 %
3.18 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38597
38680
|
27728
28895
|
9258
8375
|
1611
1410
|
71.84 %
74.70 %
|
23.99 %
21.65 %
|
4.17 %
3.65 %
|
Outlook Mail |
38804
39426
|
28196
29691
|
9066
8292
|
1542
1443
|
72.66 %
75.31 %
|
23.36 %
21.03 %
|
3.97 %
3.66 %
|
Yahoo Mail |
38528
38810
|
28759
30200
|
8245
7321
|
1524
1289
|
74.64 %
77.81 %
|
21.40 %
18.86 %
|
3.96 %
3.32 %
|
AOL Mail |
38321
38770
|
28643
30128
|
8212
7318
|
1466
1324
|
74.74 %
77.71 %
|
21.43 %
18.88 %
|
3.83 %
3.42 %
|
Mail.com |
38950
38391
|
29535
30276
|
7955
6823
|
1460
1292
|
75.83 %
78.86 %
|
20.42 %
17.77 %
|
3.75 %
3.37 %
|
Yandex Mail |
38131
38756
|
28024
29584
|
8597
7795
|
1510
1377
|
73.49 %
76.33 %
|
22.55 %
20.11 %
|
3.96 %
3.55 %
|
GMX Mail |
38759
38548
|
29382
30340
|
8039
7042
|
1338
1166
|
75.81 %
78.71 %
|
20.74 %
18.27 %
|
3.45 %
3.02 %
|
Zoho Mail |
38432
38708
|
29573
30849
|
7499
6703
|
1360
1156
|
76.95 %
79.70 %
|
19.51 %
17.32 %
|
3.54 %
2.99 %
|
ProtonMail |
38553
38175
|
29625
30507
|
7647
6539
|
1281
1129
|
76.84 %
79.91 %
|
19.84 %
17.13 %
|
3.32 %
2.96 %
|
Custom Mail |
38913
38002
|
30322
30792
|
7249
6105
|
1342
1105
|
77.92 %
81.03 %
|
18.63 %
16.06 %
|
3.45 %
2.91 %
|
Compare MailerLite with other providers
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