Moosend and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.266
40.838
|
301.262
28.449
|
72.313
11.943
|
12.691
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.99 %
69.66 %
|
18.72 %
29.24 %
|
3.29 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30097
3108
|
24412
2310
|
4810
763
|
875
35
|
81.11 %
74.32 %
|
15.98 %
24.55 %
|
2.91 %
1.13 %
|
Elektronics |
29372
3168
|
23116
2203
|
5358
930
|
898
35
|
78.70 %
69.54 %
|
18.24 %
29.36 %
|
3.06 %
1.10 %
|
Entertainment |
29327
3097
|
22865
2149
|
5484
920
|
978
28
|
77.97 %
69.39 %
|
18.70 %
29.71 %
|
3.33 %
0.90 %
|
Cosmetics & Beauty |
29807
3104
|
23167
2138
|
5647
928
|
993
38
|
77.72 %
68.88 %
|
18.95 %
29.90 %
|
3.33 %
1.22 %
|
Food & Drink |
29395
2988
|
23821
2221
|
4712
729
|
862
38
|
81.04 %
74.33 %
|
16.03 %
24.40 %
|
2.93 %
1.27 %
|
Home & Garden |
29924
3198
|
24240
2374
|
4774
790
|
910
34
|
81.01 %
74.23 %
|
15.95 %
24.70 %
|
3.04 %
1.06 %
|
Finance |
29668
3213
|
22129
2065
|
6422
1111
|
1117
37
|
74.59 %
64.27 %
|
21.65 %
34.58 %
|
3.76 %
1.15 %
|
Health |
30230
3194
|
22730
2052
|
6432
1109
|
1068
33
|
75.19 %
64.25 %
|
21.28 %
34.72 %
|
3.53 %
1.03 %
|
Pets |
29536
3075
|
23732
2277
|
4897
768
|
907
30
|
80.35 %
74.05 %
|
16.58 %
24.98 %
|
3.07 %
0.98 %
|
Sport & Fitness |
29293
3244
|
22573
2247
|
5729
961
|
991
36
|
77.06 %
69.27 %
|
19.56 %
29.62 %
|
3.38 %
1.11 %
|
Job & Career |
30124
3038
|
22956
2106
|
6079
898
|
1089
34
|
76.21 %
69.32 %
|
20.18 %
29.56 %
|
3.62 %
1.12 %
|
Dating |
29848
3120
|
21762
1854
|
7027
1226
|
1059
40
|
72.91 %
59.42 %
|
23.54 %
39.29 %
|
3.55 %
1.28 %
|
Other |
29645
3291
|
23759
2453
|
4942
810
|
944
28
|
80.15 %
74.54 %
|
16.67 %
24.61 %
|
3.18 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38680
3918
|
28895
2512
|
8375
1366
|
1410
40
|
74.70 %
64.11 %
|
21.65 %
34.86 %
|
3.65 %
1.02 %
|
Outlook Mail |
39426
4078
|
29691
2660
|
8292
1375
|
1443
43
|
75.31 %
65.23 %
|
21.03 %
33.72 %
|
3.66 %
1.05 %
|
Yahoo Mail |
38810
4200
|
30200
2966
|
7321
1187
|
1289
47
|
77.81 %
70.62 %
|
18.86 %
28.26 %
|
3.32 %
1.12 %
|
AOL Mail |
38770
4366
|
30128
3106
|
7318
1213
|
1324
47
|
77.71 %
71.14 %
|
18.88 %
27.78 %
|
3.42 %
1.08 %
|
Mail.com |
38391
4218
|
30276
3033
|
6823
1137
|
1292
48
|
78.86 %
71.91 %
|
17.77 %
26.96 %
|
3.37 %
1.14 %
|
Yandex Mail |
38756
4051
|
29584
2782
|
7795
1223
|
1377
46
|
76.33 %
68.67 %
|
20.11 %
30.19 %
|
3.55 %
1.14 %
|
GMX Mail |
38548
4002
|
30340
2712
|
7042
1243
|
1166
47
|
78.71 %
67.77 %
|
18.27 %
31.06 %
|
3.02 %
1.17 %
|
Zoho Mail |
38708
3898
|
30849
2817
|
6703
1038
|
1156
43
|
79.70 %
72.27 %
|
17.32 %
26.63 %
|
2.99 %
1.10 %
|
ProtonMail |
38175
3953
|
30507
2797
|
6539
1112
|
1129
44
|
79.91 %
70.76 %
|
17.13 %
28.13 %
|
2.96 %
1.11 %
|
Custom Mail |
38002
4154
|
30792
3064
|
6105
1049
|
1105
41
|
81.03 %
73.76 %
|
16.06 %
25.25 %
|
2.91 %
0.99 %
|
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