Mailjet and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.394
386.815
|
304.670
291.230
|
70.447
81.251
|
11.277
14.334
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.85 %
75.29 %
|
18.23 %
21.01 %
|
2.92 %
3.71 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29436
29728
|
24184
23316
|
4480
5402
|
772
1010
|
82.16 %
78.43 %
|
15.22 %
18.17 %
|
2.62 %
3.40 %
|
Elektronics |
29686
29658
|
23616
22556
|
5269
6071
|
801
1031
|
79.55 %
76.05 %
|
17.75 %
20.47 %
|
2.70 %
3.48 %
|
Entertainment |
29504
29767
|
23253
22297
|
5409
6378
|
842
1092
|
78.81 %
74.91 %
|
18.33 %
21.43 %
|
2.85 %
3.67 %
|
Cosmetics & Beauty |
29880
29712
|
23521
22258
|
5469
6286
|
890
1168
|
78.72 %
74.91 %
|
18.30 %
21.16 %
|
2.98 %
3.93 %
|
Food & Drink |
29594
30447
|
24207
23798
|
4658
5647
|
729
1002
|
81.80 %
78.16 %
|
15.74 %
18.55 %
|
2.46 %
3.29 %
|
Home & Garden |
29576
30205
|
24238
23671
|
4608
5550
|
730
984
|
81.95 %
78.37 %
|
15.58 %
18.37 %
|
2.47 %
3.26 %
|
Finance |
29822
29812
|
22460
21439
|
6356
7106
|
1006
1267
|
75.31 %
71.91 %
|
21.31 %
23.84 %
|
3.37 %
4.25 %
|
Health |
29729
29791
|
22651
21624
|
6150
6977
|
928
1190
|
76.19 %
72.59 %
|
20.69 %
23.42 %
|
3.12 %
3.99 %
|
Pets |
29826
30013
|
24222
23247
|
4802
5736
|
802
1030
|
81.21 %
77.46 %
|
16.10 %
19.11 %
|
2.69 %
3.43 %
|
Sport & Fitness |
29894
29347
|
23324
21861
|
5662
6328
|
908
1158
|
78.02 %
74.49 %
|
18.94 %
21.56 %
|
3.04 %
3.95 %
|
Job & Career |
29743
29527
|
22789
21670
|
5937
6669
|
1017
1188
|
76.62 %
73.39 %
|
19.96 %
22.59 %
|
3.42 %
4.02 %
|
Dating |
29587
29392
|
21866
20732
|
6707
7493
|
1014
1167
|
73.90 %
70.54 %
|
22.67 %
25.49 %
|
3.43 %
3.97 %
|
Other |
30117
29416
|
24339
22761
|
4940
5608
|
838
1047
|
80.81 %
77.38 %
|
16.40 %
19.06 %
|
2.78 %
3.56 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38418
39508
|
29138
28352
|
8048
9569
|
1232
1587
|
75.84 %
71.76 %
|
20.95 %
24.22 %
|
3.21 %
4.02 %
|
Outlook Mail |
38640
37965
|
29415
27742
|
7963
8706
|
1262
1517
|
76.13 %
73.07 %
|
20.61 %
22.93 %
|
3.27 %
4.00 %
|
Yahoo Mail |
38297
38297
|
30147
28800
|
6999
8051
|
1151
1446
|
78.72 %
75.20 %
|
18.28 %
21.02 %
|
3.01 %
3.78 %
|
AOL Mail |
38742
39018
|
30460
29127
|
7121
8369
|
1161
1522
|
78.62 %
74.65 %
|
18.38 %
21.45 %
|
3.00 %
3.90 %
|
Mail.com |
38780
38744
|
31001
29547
|
6700
7806
|
1079
1391
|
79.94 %
76.26 %
|
17.28 %
20.15 %
|
2.78 %
3.59 %
|
Yandex Mail |
38547
38597
|
29645
28422
|
7606
8671
|
1296
1504
|
76.91 %
73.64 %
|
19.73 %
22.47 %
|
3.36 %
3.90 %
|
GMX Mail |
39234
38543
|
31137
29305
|
7058
7903
|
1039
1335
|
79.36 %
76.03 %
|
17.99 %
20.50 %
|
2.65 %
3.46 %
|
Zoho Mail |
38181
38361
|
30847
29601
|
6306
7423
|
1028
1337
|
80.79 %
77.16 %
|
16.52 %
19.35 %
|
2.69 %
3.49 %
|
ProtonMail |
38893
38873
|
31324
29891
|
6566
7611
|
1003
1371
|
80.54 %
76.89 %
|
16.88 %
19.58 %
|
2.58 %
3.53 %
|
Custom Mail |
38662
38909
|
31556
30443
|
6080
7142
|
1026
1324
|
81.62 %
78.24 %
|
15.73 %
18.36 %
|
2.65 %
3.40 %
|
Compare Mailjet with other providers
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