Mailjet and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
386.394
40.838
|
304.670
28.449
|
70.447
11.943
|
11.277
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.85 %
69.66 %
|
18.23 %
29.24 %
|
2.92 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
29436
3108
|
24184
2310
|
4480
763
|
772
35
|
82.16 %
74.32 %
|
15.22 %
24.55 %
|
2.62 %
1.13 %
|
Elektronics |
29686
3168
|
23616
2203
|
5269
930
|
801
35
|
79.55 %
69.54 %
|
17.75 %
29.36 %
|
2.70 %
1.10 %
|
Entertainment |
29504
3097
|
23253
2149
|
5409
920
|
842
28
|
78.81 %
69.39 %
|
18.33 %
29.71 %
|
2.85 %
0.90 %
|
Cosmetics & Beauty |
29880
3104
|
23521
2138
|
5469
928
|
890
38
|
78.72 %
68.88 %
|
18.30 %
29.90 %
|
2.98 %
1.22 %
|
Food & Drink |
29594
2988
|
24207
2221
|
4658
729
|
729
38
|
81.80 %
74.33 %
|
15.74 %
24.40 %
|
2.46 %
1.27 %
|
Home & Garden |
29576
3198
|
24238
2374
|
4608
790
|
730
34
|
81.95 %
74.23 %
|
15.58 %
24.70 %
|
2.47 %
1.06 %
|
Finance |
29822
3213
|
22460
2065
|
6356
1111
|
1006
37
|
75.31 %
64.27 %
|
21.31 %
34.58 %
|
3.37 %
1.15 %
|
Health |
29729
3194
|
22651
2052
|
6150
1109
|
928
33
|
76.19 %
64.25 %
|
20.69 %
34.72 %
|
3.12 %
1.03 %
|
Pets |
29826
3075
|
24222
2277
|
4802
768
|
802
30
|
81.21 %
74.05 %
|
16.10 %
24.98 %
|
2.69 %
0.98 %
|
Sport & Fitness |
29894
3244
|
23324
2247
|
5662
961
|
908
36
|
78.02 %
69.27 %
|
18.94 %
29.62 %
|
3.04 %
1.11 %
|
Job & Career |
29743
3038
|
22789
2106
|
5937
898
|
1017
34
|
76.62 %
69.32 %
|
19.96 %
29.56 %
|
3.42 %
1.12 %
|
Dating |
29587
3120
|
21866
1854
|
6707
1226
|
1014
40
|
73.90 %
59.42 %
|
22.67 %
39.29 %
|
3.43 %
1.28 %
|
Other |
30117
3291
|
24339
2453
|
4940
810
|
838
28
|
80.81 %
74.54 %
|
16.40 %
24.61 %
|
2.78 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
38418
3918
|
29138
2512
|
8048
1366
|
1232
40
|
75.84 %
64.11 %
|
20.95 %
34.86 %
|
3.21 %
1.02 %
|
Outlook Mail |
38640
4078
|
29415
2660
|
7963
1375
|
1262
43
|
76.13 %
65.23 %
|
20.61 %
33.72 %
|
3.27 %
1.05 %
|
Yahoo Mail |
38297
4200
|
30147
2966
|
6999
1187
|
1151
47
|
78.72 %
70.62 %
|
18.28 %
28.26 %
|
3.01 %
1.12 %
|
AOL Mail |
38742
4366
|
30460
3106
|
7121
1213
|
1161
47
|
78.62 %
71.14 %
|
18.38 %
27.78 %
|
3.00 %
1.08 %
|
Mail.com |
38780
4218
|
31001
3033
|
6700
1137
|
1079
48
|
79.94 %
71.91 %
|
17.28 %
26.96 %
|
2.78 %
1.14 %
|
Yandex Mail |
38547
4051
|
29645
2782
|
7606
1223
|
1296
46
|
76.91 %
68.67 %
|
19.73 %
30.19 %
|
3.36 %
1.14 %
|
GMX Mail |
39234
4002
|
31137
2712
|
7058
1243
|
1039
47
|
79.36 %
67.77 %
|
17.99 %
31.06 %
|
2.65 %
1.17 %
|
Zoho Mail |
38181
3898
|
30847
2817
|
6306
1038
|
1028
43
|
80.79 %
72.27 %
|
16.52 %
26.63 %
|
2.69 %
1.10 %
|
ProtonMail |
38893
3953
|
31324
2797
|
6566
1112
|
1003
44
|
80.54 %
70.76 %
|
16.88 %
28.13 %
|
2.58 %
1.11 %
|
Custom Mail |
38662
4154
|
31556
3064
|
6080
1049
|
1026
41
|
81.62 %
73.76 %
|
15.73 %
25.25 %
|
2.65 %
0.99 %
|
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