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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 401.329 emails were sent with MailChimp. A total of 305.310 emails were delivered to the recipient's main mailbox. Of all emails sent, 81.246 emails ended up in the spam folder. 14.773 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Kit 8.8577.409
(83.65 %) 		1.114
(12.58 %) 		334
(3.77 %)
Mailgun 8.8017.331
(83.30 %) 		1.140
(12.95 %) 		330
(3.75 %)
Amazon SES 8.9307.419
(83.08 %) 		1.179
(13.20 %) 		332
(3.72 %)
GetResponse 402.861334.047
(82.92 %) 		58.090
(14.42 %) 		10.724
(2.66 %)
ActiveCampaign 403.032327.272
(81.20 %) 		65.254
(16.19 %) 		10.506
(2.61 %)
CleverReach 402.264326.348
(81.13 %) 		64.458
(16.02 %) 		11.458
(2.85 %)
SendGrid 8.9487.254
(81.07 %) 		1.355
(15.14 %) 		339
(3.79 %)
mailtrap 9.0797.346
(80.91 %) 		1.343
(14.79 %) 		390
(4.30 %)
Postmark 8.7607.088
(80.91 %) 		1.300
(14.84 %) 		372
(4.25 %)
CampaignMonitor 402.369321.796
(79.98 %) 		68.985
(17.14 %) 		11.588
(2.88 %)
Klick-Tipp 401.512320.777
(79.89 %) 		69.371
(17.28 %) 		11.364
(2.83 %)
AWeber 401.801320.558
(79.78 %) 		68.523
(17.05 %) 		12.720
(3.17 %)
Mailjet 402.374317.978
(79.03 %) 		72.541
(18.03 %) 		11.855
(2.95 %)
Sarbacane 17.81913.985
(78.48 %) 		3.005
(16.86 %) 		829
(4.65 %)
HubSpot 403.423316.083
(78.35 %) 		75.022
(18.60 %) 		12.318
(3.05 %)
Rapidmail 401.141314.199
(78.33 %) 		74.453
(18.56 %) 		12.489
(3.11 %)
Moosend 401.838313.987
(78.14 %) 		74.527
(18.55 %) 		13.324
(3.32 %)
Mailify 393.150302.866
(77.04 %) 		76.964
(19.58 %) 		13.320
(3.39 %)
ConvertKit 394.406302.081
(76.59 %) 		78.208
(19.83 %) 		14.117
(3.58 %)
MailChimp 401.329305.310
(76.07 %) 		81.246
(20.24 %) 		14.773
(3.68 %)
Clever Elements 401.872305.328
(75.98 %) 		80.822
(20.11 %) 		15.722
(3.91 %)
SendInBlue 402.780303.984
(75.47 %) 		83.770
(20.80 %) 		15.026
(3.73 %)
Benchmark Email 403.511304.350
(75.43 %) 		83.475
(20.69 %) 		15.686
(3.89 %)
MailerLite 401.873302.296
(75.22 %) 		84.443
(21.01 %) 		15.134
(3.77 %)
Constant Contact 402.367301.987
(75.05 %) 		84.582
(21.02 %) 		15.798
(3.93 %)
SendPulse 403.826302.925
(75.01 %) 		86.065
(21.31 %) 		14.836
(3.67 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

76.07 % of 401.329 emails sent with MailChimp ended up in the recipient's main mailbox. 20.24 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.68 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Kit 83.65 %
(7.409) 		12.58 %
(1.114) 		3.77 %
(334)
Mailgun 83.30 %
(7.331) 		12.95 %
(1.140) 		3.75 %
(330)
Amazon SES 83.08 %
(7.419) 		13.20 %
(1.179) 		3.72 %
(332)
GetResponse 82.92 %
(334.047) 		14.42 %
(58.090) 		2.66 %
(10.724)
ActiveCampaign 81.20 %
(327.272) 		16.19 %
(65.254) 		2.61 %
(10.506)
CleverReach 81.13 %
(326.348) 		16.02 %
(64.458) 		2.85 %
(11.458)
SendGrid 81.07 %
(7.254) 		15.14 %
(1.355) 		3.79 %
(339)
mailtrap 80.91 %
(7.346) 		14.79 %
(1.343) 		4.30 %
(390)
Postmark 80.91 %
(7.088) 		14.84 %
(1.300) 		4.25 %
(372)
CampaignMonitor 79.98 %
(321.796) 		17.14 %
(68.985) 		2.88 %
(11.588)
Klick-Tipp 79.89 %
(320.777) 		17.28 %
(69.371) 		2.83 %
(11.364)
AWeber 79.78 %
(320.558) 		17.05 %
(68.523) 		3.17 %
(12.720)
Mailjet 79.03 %
(317.978) 		18.03 %
(72.541) 		2.95 %
(11.855)
Sarbacane 78.48 %
(13.985) 		16.86 %
(3.005) 		4.65 %
(829)
HubSpot 78.35 %
(316.083) 		18.60 %
(75.022) 		3.05 %
(12.318)
Rapidmail 78.33 %
(314.199) 		18.56 %
(74.453) 		3.11 %
(12.489)
Moosend 78.14 %
(313.987) 		18.55 %
(74.527) 		3.32 %
(13.324)
Mailify 77.04 %
(302.866) 		19.58 %
(76.964) 		3.39 %
(13.320)
ConvertKit 76.59 %
(302.081) 		19.83 %
(78.208) 		3.58 %
(14.117)
MailChimp 76.07 %
(305.310) 		20.24 %
(81.246) 		3.68 %
(14.773)
Clever Elements 75.98 %
(305.328) 		20.11 %
(80.822) 		3.91 %
(15.722)
SendInBlue 75.47 %
(303.984) 		20.80 %
(83.770) 		3.73 %
(15.026)
Benchmark Email 75.43 %
(304.350) 		20.69 %
(83.475) 		3.89 %
(15.686)
MailerLite 75.22 %
(302.296) 		21.01 %
(84.443) 		3.77 %
(15.134)
Constant Contact 75.05 %
(301.987) 		21.02 %
(84.582) 		3.93 %
(15.798)
SendPulse 75.01 %
(302.925) 		21.31 %
(86.065) 		3.67 %
(14.836)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Home & Garden, Clothing, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 31.02024.5595.4491.01279.17 %17.57 %3.26 %
Home & Garden 31.26824.7235.5431.00279.07 %17.73 %3.20 %
Clothing 30.99724.5005.4821.01579.04 %17.69 %3.27 %
Pets 30.09823.6125.4241.06278.45 %18.02 %3.53 %
Other 30.87824.1365.6671.07578.17 %18.35 %3.48 %
Elektronics 30.96223.8136.0611.08876.91 %19.58 %3.51 %
Cosmetics & Beauty 30.90723.4736.3001.13475.95 %20.38 %3.67 %
Entertainment 30.50923.0926.2341.18375.69 %20.43 %3.88 %
Sport & Fitness 30.30222.7986.3321.17275.24 %20.90 %3.87 %
Job & Career 30.67022.7596.6341.27774.21 %21.63 %4.16 %
Health 31.07422.8687.0121.19473.59 %22.57 %3.84 %
Finance 30.79622.4177.1241.25572.79 %23.13 %4.08 %
Dating 31.84822.5607.9841.30470.84 %25.07 %4.09 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Tuta, Juno.com and Custom Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Tuta 651539922082.80 %14.13 %3.07 %
Juno.com 699566953880.97 %13.59 %5.44 %
Custom Mail 39.78531.5376.9301.31879.27 %17.42 %3.31 %
ProtonMail 39.36330.7047.3111.34878.00 %18.57 %3.42 %
Zoho Mail 40.20231.1777.6691.35677.55 %19.08 %3.37 %
GMX Mail 39.93730.6797.8711.38776.82 %19.71 %3.47 %
Mail.com 40.13030.7747.8771.47976.69 %19.63 %3.69 %
Yahoo Mail 39.96130.2758.1721.51475.76 %20.45 %3.79 %
AOL Mail 40.18630.4278.2611.49875.72 %20.56 %3.73 %
iCloud Mail 6915191324075.11 %19.10 %5.79 %
Yandex Mail 40.13229.8868.7011.54574.47 %21.68 %3.85 %
Outlook Mail 39.52829.1158.8281.58573.66 %22.33 %4.01 %
Gmail 40.06429.1129.3071.64572.66 %23.23 %4.11 %
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
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References and Resources

Further resources and references for MailChimp.

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