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MailChimp Email Deliverability Report for the year 2024

In this email deliverability report for MailChimp (2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 26.955 emails were sent with MailChimp. A total of 21.577 emails were delivered to the recipient's main mailbox. Of all emails sent, 4.195 emails ended up in the spam folder. 1.183 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 27.65423.886
(86.37 %) 		2.949
(10.66 %) 		819
(2.96 %)
ActiveCampaign 27.35523.511
(85.95 %) 		3.025
(11.06 %) 		819
(2.99 %)
Mailjet 27.37823.074
(84.28 %) 		3.357
(12.26 %) 		947
(3.46 %)
HubSpot 27.29022.910
(83.95 %) 		3.425
(12.55 %) 		955
(3.50 %)
CleverReach 27.19822.819
(83.90 %) 		3.404
(12.52 %) 		975
(3.58 %)
Rapidmail 27.33422.866
(83.65 %) 		3.507
(12.83 %) 		961
(3.52 %)
CampaignMonitor 26.80722.390
(83.52 %) 		3.477
(12.97 %) 		940
(3.51 %)
Klick-Tipp 27.32822.656
(82.90 %) 		3.684
(13.48 %) 		988
(3.62 %)
Moosend 27.29422.370
(81.96 %) 		3.868
(14.17 %) 		1.056
(3.87 %)
Mailify 27.30722.354
(81.86 %) 		3.892
(14.25 %) 		1.061
(3.89 %)
ConvertKit 27.35722.384
(81.82 %) 		3.880
(14.18 %) 		1.093
(4.00 %)
AWeber 27.18222.167
(81.55 %) 		3.956
(14.55 %) 		1.059
(3.90 %)
SendInBlue 27.16521.976
(80.90 %) 		4.081
(15.02 %) 		1.108
(4.08 %)
Benchmark Email 27.22721.924
(80.52 %) 		4.189
(15.39 %) 		1.114
(4.09 %)
MailChimp 26.95521.577
(80.05 %) 		4.195
(15.56 %) 		1.183
(4.39 %)
Constant Contact 27.16821.718
(79.94 %) 		4.336
(15.96 %) 		1.114
(4.10 %)
MailerLite 27.50121.766
(79.15 %) 		4.526
(16.46 %) 		1.209
(4.40 %)
SendPulse 27.65021.629
(78.22 %) 		4.729
(17.10 %) 		1.292
(4.67 %)
Clever Elements 27.35321.027
(76.87 %) 		4.973
(18.18 %) 		1.353
(4.95 %)
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MailChimp email deliverability providers comparison 2024
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Email deliverability rates for MailChimp and other providers comparison

80.05 % of 26.955 emails sent with MailChimp ended up in the recipient's main mailbox. 15.56 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.39 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.37 %
(23.886) 		10.66 %
(2.949) 		2.96 %
(819)
ActiveCampaign 85.95 %
(23.511) 		11.06 %
(3.025) 		2.99 %
(819)
Mailjet 84.28 %
(23.074) 		12.26 %
(3.357) 		3.46 %
(947)
HubSpot 83.95 %
(22.910) 		12.55 %
(3.425) 		3.50 %
(955)
CleverReach 83.90 %
(22.819) 		12.52 %
(3.404) 		3.58 %
(975)
Rapidmail 83.65 %
(22.866) 		12.83 %
(3.507) 		3.52 %
(961)
CampaignMonitor 83.52 %
(22.390) 		12.97 %
(3.477) 		3.51 %
(940)
Klick-Tipp 82.90 %
(22.656) 		13.48 %
(3.684) 		3.62 %
(988)
Moosend 81.96 %
(22.370) 		14.17 %
(3.868) 		3.87 %
(1.056)
Mailify 81.86 %
(22.354) 		14.25 %
(3.892) 		3.89 %
(1.061)
ConvertKit 81.82 %
(22.384) 		14.18 %
(3.880) 		4.00 %
(1.093)
AWeber 81.55 %
(22.167) 		14.55 %
(3.956) 		3.90 %
(1.059)
SendInBlue 80.90 %
(21.976) 		15.02 %
(4.081) 		4.08 %
(1.108)
Benchmark Email 80.52 %
(21.924) 		15.39 %
(4.189) 		4.09 %
(1.114)
MailChimp 80.05 %
(21.577) 		15.56 %
(4.195) 		4.39 %
(1.183)
Constant Contact 79.94 %
(21.718) 		15.96 %
(4.336) 		4.10 %
(1.114)
MailerLite 79.15 %
(21.766) 		16.46 %
(4.526) 		4.40 %
(1.209)
SendPulse 78.22 %
(21.629) 		17.10 %
(4.729) 		4.67 %
(1.292)
Clever Elements 76.87 %
(21.027) 		18.18 %
(4.973) 		4.95 %
(1.353)
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MailChimp email deliverability rates providers comparison 2024
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Clothing, Food & Drink, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 2.0741.7182768082.84 %13.31 %3.86 %
Clothing 2.0401.6862748082.65 %13.43 %3.92 %
Food & Drink 2.0691.7032818582.31 %13.58 %4.11 %
Other 2.0721.7003036982.05 %14.62 %3.33 %
Pets 2.1011.7063039281.20 %14.42 %4.38 %
Elektronics 2.0671.66530110180.55 %14.56 %4.89 %
Entertainment 2.0781.6613348379.93 %16.07 %3.99 %
Cosmetics & Beauty 2.1141.6883299779.85 %15.56 %4.59 %
Health 2.0761.6323489678.61 %16.76 %4.62 %
Sport & Fitness 2.0611.61634310278.41 %16.64 %4.95 %
Dating 2.0831.6153709877.53 %17.76 %4.70 %
Finance 2.0751.6083739477.49 %17.98 %4.53 %
Job & Career 2.0451.57936010677.21 %17.60 %5.18 %
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MailChimp email deliverability by category 2024
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 2.6852.21936310382.64 %13.52 %3.84 %
Custom Mail 2.7442.26337510682.47 %13.67 %3.86 %
Zoho Mail 2.6842.18338511681.33 %14.34 %4.32 %
GMX Mail 2.6682.16938011981.30 %14.24 %4.46 %
Mail.com 2.7042.17741211580.51 %15.24 %4.25 %
Yandex Mail 2.7362.16446910379.09 %17.14 %3.76 %
Yahoo Mail 2.6772.11543612679.01 %16.29 %4.71 %
AOL Mail 2.7162.14544312878.98 %16.31 %4.71 %
Gmail 2.6732.07747012677.70 %17.58 %4.71 %
Outlook Mail 2.6682.06546214177.40 %17.32 %5.28 %
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MailChimp email deliverability by email service provider 2024
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
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References and Resources

Further resources and references for MailChimp.

No references or resources found.