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MailChimp Email Deliverability Report for the year 2024 (April)

In this email deliverability report for MailChimp (April 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.718 emails were sent with MailChimp. A total of 5.335 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.085 emails ended up in the spam folder. 298 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.9926.034
(86.30 %) 		755
(10.80 %) 		203
(2.90 %)
ActiveCampaign 6.8225.821
(85.33 %) 		787
(11.54 %) 		214
(3.14 %)
Rapidmail 6.7435.676
(84.18 %) 		834
(12.37 %) 		233
(3.46 %)
CampaignMonitor 6.7205.648
(84.05 %) 		849
(12.63 %) 		223
(3.32 %)
HubSpot 6.9105.806
(84.02 %) 		865
(12.52 %) 		239
(3.46 %)
Klick-Tipp 6.6705.585
(83.73 %) 		861
(12.91 %) 		224
(3.36 %)
CleverReach 6.7575.632
(83.35 %) 		875
(12.95 %) 		250
(3.70 %)
Mailjet 6.9305.751
(82.99 %) 		902
(13.02 %) 		277
(4.00 %)
ConvertKit 6.8255.656
(82.87 %) 		908
(13.30 %) 		261
(3.82 %)
Mailify 6.6955.527
(82.55 %) 		921
(13.76 %) 		247
(3.69 %)
Moosend 6.8745.636
(81.99 %) 		964
(14.02 %) 		274
(3.99 %)
AWeber 6.8085.548
(81.49 %) 		988
(14.51 %) 		272
(4.00 %)
Constant Contact 6.7515.447
(80.68 %) 		1.029
(15.24 %) 		275
(4.07 %)
SendInBlue 6.7715.447
(80.45 %) 		1.035
(15.29 %) 		289
(4.27 %)
MailerLite 6.7545.410
(80.10 %) 		1.075
(15.92 %) 		269
(3.98 %)
Benchmark Email 6.8465.476
(79.99 %) 		1.076
(15.72 %) 		294
(4.29 %)
MailChimp 6.7185.335
(79.41 %) 		1.085
(16.15 %) 		298
(4.44 %)
SendPulse 7.1095.538
(77.90 %) 		1.236
(17.39 %) 		335
(4.71 %)
Clever Elements 6.9055.354
(77.54 %) 		1.204
(17.44 %) 		347
(5.03 %)
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MailChimp email deliverability providers comparison 2024 (April)
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Email deliverability rates for MailChimp and other providers comparison

79.41 % of 6.718 emails sent with MailChimp ended up in the recipient's main mailbox. 16.15 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.44 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.30 %
(6.034) 		10.80 %
(755) 		2.90 %
(203)
ActiveCampaign 85.33 %
(5.821) 		11.54 %
(787) 		3.14 %
(214)
Rapidmail 84.18 %
(5.676) 		12.37 %
(834) 		3.46 %
(233)
CampaignMonitor 84.05 %
(5.648) 		12.63 %
(849) 		3.32 %
(223)
HubSpot 84.02 %
(5.806) 		12.52 %
(865) 		3.46 %
(239)
Klick-Tipp 83.73 %
(5.585) 		12.91 %
(861) 		3.36 %
(224)
CleverReach 83.35 %
(5.632) 		12.95 %
(875) 		3.70 %
(250)
Mailjet 82.99 %
(5.751) 		13.02 %
(902) 		4.00 %
(277)
ConvertKit 82.87 %
(5.656) 		13.30 %
(908) 		3.82 %
(261)
Mailify 82.55 %
(5.527) 		13.76 %
(921) 		3.69 %
(247)
Moosend 81.99 %
(5.636) 		14.02 %
(964) 		3.99 %
(274)
AWeber 81.49 %
(5.548) 		14.51 %
(988) 		4.00 %
(272)
Constant Contact 80.68 %
(5.447) 		15.24 %
(1.029) 		4.07 %
(275)
SendInBlue 80.45 %
(5.447) 		15.29 %
(1.035) 		4.27 %
(289)
MailerLite 80.10 %
(5.410) 		15.92 %
(1.075) 		3.98 %
(269)
Benchmark Email 79.99 %
(5.476) 		15.72 %
(1.076) 		4.29 %
(294)
MailChimp 79.41 %
(5.335) 		16.15 %
(1.085) 		4.44 %
(298)
SendPulse 77.90 %
(5.538) 		17.39 %
(1.236) 		4.71 %
(335)
Clever Elements 77.54 %
(5.354) 		17.44 %
(1.204) 		5.03 %
(347)
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MailChimp email deliverability rates providers comparison 2024 (April)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Other, Home & Garden, Clothing, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Sport & Fitness, Finance, Cosmetics & Beauty and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 524431811282.25 %15.46 %2.29 %
Home & Garden 510418712181.96 %13.92 %4.12 %
Clothing 501409722081.64 %14.37 %3.99 %
Food & Drink 515414722980.39 %13.98 %5.63 %
Pets 529425802480.34 %15.12 %4.54 %
Entertainment 525421851980.19 %16.19 %3.62 %
Elektronics 508401773078.94 %15.16 %5.91 %
Health 551434962178.77 %17.42 %3.81 %
Dating 466364851778.11 %18.24 %3.65 %
Cosmetics & Beauty 531414873077.97 %16.38 %5.65 %
Finance 5714431062277.58 %18.56 %3.85 %
Sport & Fitness 498386852777.51 %17.07 %5.42 %
Job & Career 489375882676.69 %18.00 %5.32 %
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MailChimp email deliverability by category 2024 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 643530882582.43 %13.69 %3.89 %
Custom Mail 697571992781.92 %14.20 %3.87 %
Zoho Mail 628510962281.21 %15.29 %3.50 %
Mail.com 7005661092580.86 %15.57 %3.57 %
GMX Mail 654525943580.28 %14.37 %5.35 %
Yandex Mail 7145591282778.29 %17.93 %3.78 %
Yahoo Mail 6685221123478.14 %16.77 %5.09 %
AOL Mail 6424981103477.57 %17.13 %5.30 %
Gmail 6845261253376.90 %18.27 %4.82 %
Outlook Mail 6885281243676.74 %18.02 %5.23 %
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MailChimp email deliverability by email service provider 2024 (April)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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