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MailChimp Email Deliverability Report for the year 2020 (May)

In this email deliverability report for MailChimp (May 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 8.231 emails were sent with MailChimp. A total of 5.735 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.327 emails ended up in the spam folder. 169 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.0396.094
(75.81 %) 		1.875
(23.32 %) 		70
(0.87 %)
CleverReach 8.2386.159
(74.76 %) 		1.947
(23.63 %) 		132
(1.60 %)
Clever Elements 8.1456.010
(73.79 %) 		2.024
(24.85 %) 		111
(1.36 %)
AWeber 8.0175.896
(73.54 %) 		1.969
(24.56 %) 		152
(1.90 %)
HubSpot 8.4365.907
(70.02 %) 		2.350
(27.86 %) 		179
(2.12 %)
MailChimp 8.2315.735
(69.68 %) 		2.327
(28.27 %) 		169
(2.05 %)
Klick-Tipp 8.0675.561
(68.94 %) 		2.417
(29.96 %) 		89
(1.10 %)
Moosend 8.1265.513
(67.84 %) 		2.460
(30.27 %) 		153
(1.88 %)
Constant Contact 8.3025.623
(67.73 %) 		2.425
(29.21 %) 		254
(3.06 %)
Benchmark Email 7.8215.262
(67.28 %) 		2.256
(28.85 %) 		303
(3.87 %)
CampaignMonitor 8.1235.404
(66.53 %) 		2.574
(31.69 %) 		145
(1.79 %)
Rapidmail 7.9455.265
(66.27 %) 		2.573
(32.39 %) 		107
(1.35 %)
MailerLite 8.2035.416
(66.02 %) 		2.639
(32.17 %) 		148
(1.80 %)
SendPulse 7.9165.162
(65.21 %) 		2.684
(33.91 %) 		70
(0.88 %)
Mailjet 8.0465.192
(64.53 %) 		2.713
(33.72 %) 		141
(1.75 %)
ActiveCampaign 8.4525.395
(63.83 %) 		2.907
(34.39 %) 		150
(1.77 %)
Mailify 7.8574.944
(62.92 %) 		2.782
(35.41 %) 		131
(1.67 %)
ConvertKit 8.3075.146
(61.95 %) 		2.976
(35.83 %) 		185
(2.23 %)
SendInBlue 8.3744.995
(59.65 %) 		3.125
(37.32 %) 		254
(3.03 %)
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MailChimp email deliverability providers comparison 2020 (May)
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Email deliverability rates for MailChimp and other providers comparison

69.68 % of 8.231 emails sent with MailChimp ended up in the recipient's main mailbox. 28.27 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.05 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 75.81 %
(6.094) 		23.32 %
(1.875) 		0.87 %
(70)
CleverReach 74.76 %
(6.159) 		23.63 %
(1.947) 		1.60 %
(132)
Clever Elements 73.79 %
(6.010) 		24.85 %
(2.024) 		1.36 %
(111)
AWeber 73.54 %
(5.896) 		24.56 %
(1.969) 		1.90 %
(152)
HubSpot 70.02 %
(5.907) 		27.86 %
(2.350) 		2.12 %
(179)
MailChimp 69.68 %
(5.735) 		28.27 %
(2.327) 		2.05 %
(169)
Klick-Tipp 68.94 %
(5.561) 		29.96 %
(2.417) 		1.10 %
(89)
Moosend 67.84 %
(5.513) 		30.27 %
(2.460) 		1.88 %
(153)
Constant Contact 67.73 %
(5.623) 		29.21 %
(2.425) 		3.06 %
(254)
Benchmark Email 67.28 %
(5.262) 		28.85 %
(2.256) 		3.87 %
(303)
CampaignMonitor 66.53 %
(5.404) 		31.69 %
(2.574) 		1.79 %
(145)
Rapidmail 66.27 %
(5.265) 		32.39 %
(2.573) 		1.35 %
(107)
MailerLite 66.02 %
(5.416) 		32.17 %
(2.639) 		1.80 %
(148)
SendPulse 65.21 %
(5.162) 		33.91 %
(2.684) 		0.88 %
(70)
Mailjet 64.53 %
(5.192) 		33.72 %
(2.713) 		1.75 %
(141)
ActiveCampaign 63.83 %
(5.395) 		34.39 %
(2.907) 		1.77 %
(150)
Mailify 62.92 %
(4.944) 		35.41 %
(2.782) 		1.67 %
(131)
ConvertKit 61.95 %
(5.146) 		35.83 %
(2.976) 		2.23 %
(185)
SendInBlue 59.65 %
(4.995) 		37.32 %
(3.125) 		3.03 %
(254)
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MailChimp email deliverability rates providers comparison 2020 (May)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Pets, Other, Home & Garden, Food & Drink and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 6584921531374.77 %23.25 %1.98 %
Other 6524851541374.39 %23.62 %1.99 %
Home & Garden 5664201351174.20 %23.85 %1.94 %
Food & Drink 5544091331273.83 %24.01 %2.17 %
Clothing 6624821661472.81 %25.08 %2.11 %
Sport & Fitness 6784791851470.65 %27.29 %2.06 %
Job & Career 6294411751370.11 %27.82 %2.07 %
Cosmetics & Beauty 5603911571269.82 %28.04 %2.14 %
Entertainment 6844771951269.74 %28.51 %1.75 %
Elektronics 6354381841368.98 %28.98 %2.05 %
Finance 6304082081464.76 %33.02 %2.22 %
Health 6564202211564.02 %33.69 %2.29 %
Dating 6673932611358.92 %39.13 %1.95 %
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MailChimp email deliverability by category 2020 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8406152081773.21 %24.76 %2.02 %
Mail.com 8616202241772.01 %26.02 %1.97 %
Zoho Mail 7845612071671.56 %26.40 %2.04 %
AOL Mail 8075762151671.38 %26.64 %1.98 %
ProtonMail 7245102011370.44 %27.76 %1.80 %
Yahoo Mail 9796882702170.28 %27.58 %2.15 %
Yandex Mail 8786072531869.13 %28.82 %2.05 %
GMX Mail 8185622381868.70 %29.10 %2.20 %
Outlook Mail 7534962401765.87 %31.87 %2.26 %
Gmail 7875002711663.53 %34.43 %2.03 %
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MailChimp email deliverability by email service provider 2020 (May)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

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References and Resources

Further resources and references for MailChimp.

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