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MailChimp Email Deliverability Report for the year 2024

In this email deliverability report for MailChimp (2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 77.898 emails were sent with MailChimp. A total of 63.427 emails were delivered to the recipient's main mailbox. Of all emails sent, 11.310 emails ended up in the spam folder. 3.161 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Amazon SES 44.32837.888
(85.47 %) 		5.018
(11.32 %) 		1.422
(3.21 %)
GetResponse 79.16767.574
(85.36 %) 		9.028
(11.40 %) 		2.565
(3.24 %)
ActiveCampaign 78.61867.056
(85.29 %) 		9.084
(11.55 %) 		2.478
(3.15 %)
Mailjet 79.00366.666
(84.38 %) 		9.655
(12.22 %) 		2.682
(3.39 %)
CleverReach 78.32665.751
(83.95 %) 		9.846
(12.57 %) 		2.729
(3.48 %)
Kit 44.41637.223
(83.81 %) 		5.651
(12.72 %) 		1.542
(3.47 %)
Mailgun 44.01736.811
(83.63 %) 		5.653
(12.84 %) 		1.553
(3.53 %)
CampaignMonitor 77.90765.046
(83.49 %) 		10.122
(12.99 %) 		2.739
(3.52 %)
Rapidmail 77.98064.865
(83.18 %) 		10.317
(13.23 %) 		2.798
(3.59 %)
Klick-Tipp 78.62465.358
(83.13 %) 		10.428
(13.26 %) 		2.838
(3.61 %)
HubSpot 78.08464.746
(82.92 %) 		10.461
(13.40 %) 		2.877
(3.68 %)
AWeber 78.32464.688
(82.59 %) 		10.690
(13.65 %) 		2.946
(3.76 %)
Moosend 78.23964.246
(82.12 %) 		10.979
(14.03 %) 		3.014
(3.85 %)
ConvertKit 34.32128.156
(82.04 %) 		4.821
(14.05 %) 		1.344
(3.92 %)
Mailify 34.12527.953
(81.91 %) 		4.836
(14.17 %) 		1.336
(3.92 %)
Postmark 44.30836.117
(81.51 %) 		6.404
(14.45 %) 		1.787
(4.03 %)
MailChimp 77.89863.427
(81.42 %) 		11.310
(14.52 %) 		3.161
(4.06 %)
mailtrap 44.82536.495
(81.42 %) 		6.591
(14.70 %) 		1.739
(3.88 %)
Benchmark Email 78.62963.668
(80.97 %) 		11.817
(15.03 %) 		3.144
(4.00 %)
SendInBlue 43.13034.730
(80.52 %) 		6.600
(15.30 %) 		1.800
(4.17 %)
SendGrid 44.63035.409
(79.34 %) 		7.341
(16.45 %) 		1.880
(4.21 %)
Constant Contact 78.82662.525
(79.32 %) 		12.904
(16.37 %) 		3.397
(4.31 %)
Clever Elements 78.54562.112
(79.08 %) 		12.959
(16.50 %) 		3.474
(4.42 %)
Sarbacane 53.20242.014
(78.97 %) 		8.822
(16.58 %) 		2.366
(4.45 %)
MailerLite 78.92961.460
(77.87 %) 		13.743
(17.41 %) 		3.726
(4.72 %)
SendPulse 78.79961.317
(77.81 %) 		13.719
(17.41 %) 		3.763
(4.78 %)
Brevo 44.15834.180
(77.40 %) 		7.863
(17.81 %) 		2.115
(4.79 %)
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MailChimp email deliverability providers comparison 2024
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Email deliverability rates for MailChimp and other providers comparison

81.42 % of 77.898 emails sent with MailChimp ended up in the recipient's main mailbox. 14.52 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.06 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Amazon SES 85.47 %
(37.888) 		11.32 %
(5.018) 		3.21 %
(1.422)
GetResponse 85.36 %
(67.574) 		11.40 %
(9.028) 		3.24 %
(2.565)
ActiveCampaign 85.29 %
(67.056) 		11.55 %
(9.084) 		3.15 %
(2.478)
Mailjet 84.38 %
(66.666) 		12.22 %
(9.655) 		3.39 %
(2.682)
CleverReach 83.95 %
(65.751) 		12.57 %
(9.846) 		3.48 %
(2.729)
Kit 83.81 %
(37.223) 		12.72 %
(5.651) 		3.47 %
(1.542)
Mailgun 83.63 %
(36.811) 		12.84 %
(5.653) 		3.53 %
(1.553)
CampaignMonitor 83.49 %
(65.046) 		12.99 %
(10.122) 		3.52 %
(2.739)
Rapidmail 83.18 %
(64.865) 		13.23 %
(10.317) 		3.59 %
(2.798)
Klick-Tipp 83.13 %
(65.358) 		13.26 %
(10.428) 		3.61 %
(2.838)
HubSpot 82.92 %
(64.746) 		13.40 %
(10.461) 		3.68 %
(2.877)
AWeber 82.59 %
(64.688) 		13.65 %
(10.690) 		3.76 %
(2.946)
Moosend 82.12 %
(64.246) 		14.03 %
(10.979) 		3.85 %
(3.014)
ConvertKit 82.04 %
(28.156) 		14.05 %
(4.821) 		3.92 %
(1.344)
Mailify 81.91 %
(27.953) 		14.17 %
(4.836) 		3.92 %
(1.336)
Postmark 81.51 %
(36.117) 		14.45 %
(6.404) 		4.03 %
(1.787)
MailChimp 81.42 %
(63.427) 		14.52 %
(11.310) 		4.06 %
(3.161)
mailtrap 81.42 %
(36.495) 		14.70 %
(6.591) 		3.88 %
(1.739)
Benchmark Email 80.97 %
(63.668) 		15.03 %
(11.817) 		4.00 %
(3.144)
SendInBlue 80.52 %
(34.730) 		15.30 %
(6.600) 		4.17 %
(1.800)
SendGrid 79.34 %
(35.409) 		16.45 %
(7.341) 		4.21 %
(1.880)
Constant Contact 79.32 %
(62.525) 		16.37 %
(12.904) 		4.31 %
(3.397)
Clever Elements 79.08 %
(62.112) 		16.50 %
(12.959) 		4.42 %
(3.474)
Sarbacane 78.97 %
(42.014) 		16.58 %
(8.822) 		4.45 %
(2.366)
MailerLite 77.87 %
(61.460) 		17.41 %
(13.743) 		4.72 %
(3.726)
SendPulse 77.81 %
(61.317) 		17.41 %
(13.719) 		4.78 %
(3.763)
Brevo 77.40 %
(34.180) 		17.81 %
(7.863) 		4.79 %
(2.115)
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MailChimp email deliverability rates providers comparison 2024
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Home & Garden, Food & Drink, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 5.9324.99174519684.14 %12.56 %3.30 %
Home & Garden 6.0625.08375622383.85 %12.47 %3.68 %
Food & Drink 5.9164.93974323483.49 %12.56 %3.96 %
Pets 5.9994.96580622882.76 %13.44 %3.80 %
Other 6.0965.04483321982.74 %13.66 %3.59 %
Elektronics 6.0234.95982224282.33 %13.65 %4.02 %
Cosmetics & Beauty 5.9824.88686223481.68 %14.41 %3.91 %
Entertainment 5.9084.81987321681.57 %14.78 %3.66 %
Sport & Fitness 5.9704.77493026679.97 %15.58 %4.46 %
Health 6.0034.79093927479.79 %15.64 %4.56 %
Job & Career 6.0604.7891.00426779.03 %16.57 %4.41 %
Finance 5.9424.69099026278.93 %16.66 %4.41 %
Dating 6.0054.6981.00730078.23 %16.77 %5.00 %
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MailChimp email deliverability by category 2024
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Tuta, Juno.com and Custom Mail. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Tuta 3.3552.8554059585.10 %12.07 %2.83 %
Juno.com 3.2742.78138011384.94 %11.61 %3.45 %
Custom Mail 6.7005.63484322384.09 %12.58 %3.33 %
ProtonMail 6.8075.71685523683.97 %12.56 %3.47 %
Zoho Mail 6.7135.58888623983.24 %13.20 %3.56 %
GMX Mail 6.7625.58589428382.59 %13.22 %4.19 %
Mail.com 6.7465.51396227181.72 %14.26 %4.02 %
AOL Mail 6.8605.5281.03829480.58 %15.13 %4.29 %
Yahoo Mail 6.7225.4061.02129580.42 %15.19 %4.39 %
Yandex Mail 6.9415.5241.13128679.59 %16.29 %4.12 %
Outlook Mail 6.7105.3231.08130679.33 %16.11 %4.56 %
iCloud Mail 3.4622.68859018477.64 %17.04 %5.31 %
Gmail 6.8465.2861.22433677.21 %17.88 %4.91 %
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MailChimp email deliverability by email service provider 2024
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
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/100
MailChimp
86
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References and Resources

Further resources and references for MailChimp.