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MailChimp Email Deliverability Report for the year 2023 (December)

In this email deliverability report for MailChimp (December 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 6.993 emails were sent with MailChimp. A total of 5.700 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.018 emails ended up in the spam folder. 275 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.9175.979
(86.44 %) 		712
(10.29 %) 		226
(3.27 %)
ActiveCampaign 6.8805.890
(85.61 %) 		775
(11.26 %) 		215
(3.13 %)
Mailjet 6.7915.783
(85.16 %) 		789
(11.62 %) 		219
(3.22 %)
Klick-Tipp 6.8245.769
(84.54 %) 		828
(12.13 %) 		227
(3.33 %)
CleverReach 6.7225.679
(84.48 %) 		827
(12.30 %) 		216
(3.21 %)
CampaignMonitor 6.8325.706
(83.52 %) 		877
(12.84 %) 		249
(3.64 %)
Rapidmail 6.8345.694
(83.32 %) 		879
(12.86 %) 		261
(3.82 %)
ConvertKit 6.9615.783
(83.08 %) 		935
(13.43 %) 		243
(3.49 %)
HubSpot 6.8175.608
(82.26 %) 		938
(13.76 %) 		271
(3.98 %)
Mailify 6.6505.441
(81.82 %) 		934
(14.05 %) 		275
(4.14 %)
AWeber 6.8915.627
(81.66 %) 		985
(14.29 %) 		279
(4.05 %)
MailChimp 6.9935.700
(81.51 %) 		1.018
(14.56 %) 		275
(3.93 %)
Moosend 6.7885.494
(80.94 %) 		1.033
(15.22 %) 		261
(3.85 %)
SendInBlue 6.9115.511
(79.74 %) 		1.111
(16.08 %) 		289
(4.18 %)
Benchmark Email 6.9305.509
(79.49 %) 		1.111
(16.03 %) 		310
(4.47 %)
Constant Contact 6.9155.484
(79.31 %) 		1.141
(16.50 %) 		290
(4.19 %)
SendPulse 6.6585.269
(79.14 %) 		1.109
(16.66 %) 		280
(4.21 %)
MailerLite 6.7805.357
(79.01 %) 		1.126
(16.61 %) 		297
(4.38 %)
Clever Elements 6.6485.033
(75.71 %) 		1.257
(18.91 %) 		358
(5.39 %)

Email deliverability rates for MailChimp and other providers comparison

81.51 % of 6.993 emails sent with MailChimp ended up in the recipient's main mailbox. 14.56 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.93 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.44 %
(5.979) 		10.29 %
(712) 		3.27 %
(226)
ActiveCampaign 85.61 %
(5.890) 		11.26 %
(775) 		3.13 %
(215)
Mailjet 85.16 %
(5.783) 		11.62 %
(789) 		3.22 %
(219)
Klick-Tipp 84.54 %
(5.769) 		12.13 %
(828) 		3.33 %
(227)
CleverReach 84.48 %
(5.679) 		12.30 %
(827) 		3.21 %
(216)
CampaignMonitor 83.52 %
(5.706) 		12.84 %
(877) 		3.64 %
(249)
Rapidmail 83.32 %
(5.694) 		12.86 %
(879) 		3.82 %
(261)
ConvertKit 83.08 %
(5.783) 		13.43 %
(935) 		3.49 %
(243)
HubSpot 82.26 %
(5.608) 		13.76 %
(938) 		3.98 %
(271)
Mailify 81.82 %
(5.441) 		14.05 %
(934) 		4.14 %
(275)
AWeber 81.66 %
(5.627) 		14.29 %
(985) 		4.05 %
(279)
MailChimp 81.51 %
(5.700) 		14.56 %
(1.018) 		3.93 %
(275)
Moosend 80.94 %
(5.494) 		15.22 %
(1.033) 		3.85 %
(261)
SendInBlue 79.74 %
(5.511) 		16.08 %
(1.111) 		4.18 %
(289)
Benchmark Email 79.49 %
(5.509) 		16.03 %
(1.111) 		4.47 %
(310)
Constant Contact 79.31 %
(5.484) 		16.50 %
(1.141) 		4.19 %
(290)
SendPulse 79.14 %
(5.269) 		16.66 %
(1.109) 		4.21 %
(280)
MailerLite 79.01 %
(5.357) 		16.61 %
(1.126) 		4.38 %
(297)
Clever Elements 75.71 %
(5.033) 		18.91 %
(1.257) 		5.39 %
(358)

Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Pets, Home & Garden, Food & Drink and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Health, Dating, Job & Career and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 545461711384.59 %13.03 %2.39 %
Pets 512432681284.38 %13.28 %2.34 %
Home & Garden 536452681684.33 %12.69 %2.99 %
Food & Drink 605507752383.80 %12.40 %3.80 %
Elektronics 535446711883.36 %13.27 %3.36 %
Other 534440751982.40 %14.04 %3.56 %
Cosmetics & Beauty 549449802081.79 %14.57 %3.64 %
Sport & Fitness 487390781980.08 %16.02 %3.90 %
Entertainment 540428813179.26 %15.00 %5.74 %
Job & Career 505400822379.21 %16.24 %4.55 %
Dating 538426902279.18 %16.73 %4.09 %
Health 541426862978.74 %15.90 %5.36 %
Finance 566443933078.27 %16.43 %5.30 %

Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 670569831884.93 %12.39 %2.69 %
Custom Mail 734617912684.06 %12.40 %3.54 %
GMX Mail 699582902783.26 %12.88 %3.86 %
AOL Mail 6875711041283.11 %15.14 %1.75 %
Zoho Mail 696575952682.61 %13.65 %3.74 %
Mail.com 660543962182.27 %14.55 %3.18 %
Yahoo Mail 7105681063680.00 %14.93 %5.07 %
Yandex Mail 7616031263279.24 %16.56 %4.20 %
Gmail 6865401153178.72 %16.76 %4.52 %
Outlook Mail 6905321124677.10 %16.23 %6.67 %

All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
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MailChimp
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MailChimp
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References and Resources

Further resources and references for MailChimp.