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MailChimp Email Deliverability Report for the year 2023 (September)
In this email deliverability report for MailChimp (September 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.
Email deliverability for MailChimp and other providers comparison
A total of 6.840 emails were sent with MailChimp. A total of 5.528 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.025 emails ended up in the spam folder. 287 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| CampaignMonitor | 6.932 | 5.926 (85.49 %) | 772 (11.14 %) | 234 (3.38 %) |
| ActiveCampaign | 6.958 | 5.942 (85.40 %) | 802 (11.53 %) | 214 (3.08 %) |
| Mailjet | 6.750 | 5.735 (84.96 %) | 808 (11.97 %) | 207 (3.07 %) |
| GetResponse | 6.921 | 5.864 (84.73 %) | 823 (11.89 %) | 234 (3.38 %) |
| Klick-Tipp | 6.723 | 5.620 (83.59 %) | 868 (12.91 %) | 235 (3.50 %) |
| HubSpot | 6.745 | 5.622 (83.35 %) | 880 (13.05 %) | 243 (3.60 %) |
| Mailify | 7.022 | 5.817 (82.84 %) | 939 (13.37 %) | 266 (3.79 %) |
| CleverReach | 6.814 | 5.628 (82.59 %) | 919 (13.49 %) | 267 (3.92 %) |
| Moosend | 6.900 | 5.687 (82.42 %) | 942 (13.65 %) | 271 (3.93 %) |
| Rapidmail | 6.812 | 5.601 (82.22 %) | 951 (13.96 %) | 260 (3.82 %) |
| ConvertKit | 6.876 | 5.602 (81.47 %) | 995 (14.47 %) | 279 (4.06 %) |
| AWeber | 6.716 | 5.462 (81.33 %) | 999 (14.87 %) | 255 (3.80 %) |
| SendInBlue | 6.765 | 5.478 (80.98 %) | 1.003 (14.83 %) | 284 (4.20 %) |
| MailChimp | 6.840 | 5.528 (80.82 %) | 1.025 (14.99 %) | 287 (4.20 %) |
| Benchmark Email | 7.052 | 5.699 (80.81 %) | 1.066 (15.12 %) | 287 (4.07 %) |
| Constant Contact | 6.861 | 5.519 (80.44 %) | 1.062 (15.48 %) | 280 (4.08 %) |
| MailerLite | 6.810 | 5.397 (79.25 %) | 1.090 (16.01 %) | 323 (4.74 %) |
| SendPulse | 6.794 | 5.346 (78.69 %) | 1.155 (17.00 %) | 293 (4.31 %) |
| Clever Elements | 6.787 | 5.220 (76.91 %) | 1.212 (17.86 %) | 355 (5.23 %) |
Email deliverability rates for MailChimp and other providers comparison
80.82 % of 6.840 emails sent with MailChimp ended up in the recipient's main mailbox. 14.99 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.20 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| CampaignMonitor | 85.49 % (5.926) | 11.14 % (772) | 3.38 % (234) |
| ActiveCampaign | 85.40 % (5.942) | 11.53 % (802) | 3.08 % (214) |
| Mailjet | 84.96 % (5.735) | 11.97 % (808) | 3.07 % (207) |
| GetResponse | 84.73 % (5.864) | 11.89 % (823) | 3.38 % (234) |
| Klick-Tipp | 83.59 % (5.620) | 12.91 % (868) | 3.50 % (235) |
| HubSpot | 83.35 % (5.622) | 13.05 % (880) | 3.60 % (243) |
| Mailify | 82.84 % (5.817) | 13.37 % (939) | 3.79 % (266) |
| CleverReach | 82.59 % (5.628) | 13.49 % (919) | 3.92 % (267) |
| Moosend | 82.42 % (5.687) | 13.65 % (942) | 3.93 % (271) |
| Rapidmail | 82.22 % (5.601) | 13.96 % (951) | 3.82 % (260) |
| ConvertKit | 81.47 % (5.602) | 14.47 % (995) | 4.06 % (279) |
| AWeber | 81.33 % (5.462) | 14.87 % (999) | 3.80 % (255) |
| SendInBlue | 80.98 % (5.478) | 14.83 % (1.003) | 4.20 % (284) |
| MailChimp | 80.82 % (5.528) | 14.99 % (1.025) | 4.20 % (287) |
| Benchmark Email | 80.81 % (5.699) | 15.12 % (1.066) | 4.07 % (287) |
| Constant Contact | 80.44 % (5.519) | 15.48 % (1.062) | 4.08 % (280) |
| MailerLite | 79.25 % (5.397) | 16.01 % (1.090) | 4.74 % (323) |
| SendPulse | 78.69 % (5.346) | 17.00 % (1.155) | 4.31 % (293) |
| Clever Elements | 76.91 % (5.220) | 17.86 % (1.212) | 5.23 % (355) |
Email deliverability by category
The delivery of the emails with MailChimp in the categories Clothing, Food & Drink, Elektronics, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Sport & Fitness, Health and Cosmetics & Beauty.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing | 502 | 424 | 62 | 16 | 84.46 % | 12.35 % | 3.19 % |
| Food & Drink | 514 | 431 | 68 | 15 | 83.85 % | 13.23 % | 2.92 % |
| Elektronics | 469 | 391 | 63 | 15 | 83.37 % | 13.43 % | 3.20 % |
| Home & Garden | 545 | 453 | 71 | 21 | 83.12 % | 13.03 % | 3.85 % |
| Other | 561 | 461 | 79 | 21 | 82.17 % | 14.08 % | 3.74 % |
| Pets | 522 | 427 | 76 | 19 | 81.80 % | 14.56 % | 3.64 % |
| Entertainment | 527 | 426 | 79 | 22 | 80.83 % | 14.99 % | 4.17 % |
| Finance | 514 | 414 | 86 | 14 | 80.54 % | 16.73 % | 2.72 % |
| Cosmetics & Beauty | 552 | 443 | 82 | 27 | 80.25 % | 14.86 % | 4.89 % |
| Health | 533 | 424 | 87 | 22 | 79.55 % | 16.32 % | 4.13 % |
| Sport & Fitness | 528 | 415 | 86 | 27 | 78.60 % | 16.29 % | 5.11 % |
| Job & Career | 528 | 408 | 90 | 30 | 77.27 % | 17.05 % | 5.68 % |
| Dating | 545 | 411 | 96 | 38 | 75.41 % | 17.61 % | 6.97 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 635 | 526 | 83 | 26 | 82.83 % | 13.07 % | 4.09 % |
| GMX Mail | 689 | 570 | 97 | 22 | 82.73 % | 14.08 % | 3.19 % |
| Zoho Mail | 684 | 565 | 91 | 28 | 82.60 % | 13.30 % | 4.09 % |
| ProtonMail | 699 | 577 | 91 | 31 | 82.55 % | 13.02 % | 4.43 % |
| Mail.com | 728 | 594 | 107 | 27 | 81.59 % | 14.70 % | 3.71 % |
| Yahoo Mail | 735 | 593 | 113 | 29 | 80.68 % | 15.37 % | 3.95 % |
| AOL Mail | 668 | 535 | 104 | 29 | 80.09 % | 15.57 % | 4.34 % |
| Outlook Mail | 700 | 550 | 120 | 30 | 78.57 % | 17.14 % | 4.29 % |
| Gmail | 651 | 509 | 108 | 34 | 78.19 % | 16.59 % | 5.22 % |
| Yandex Mail | 651 | 509 | 111 | 31 | 78.19 % | 17.05 % | 4.76 % |
All email deliverability reports for MailChimp
All available email deliverability reports for MailChimp.
MailChimp badges for website
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References and Resources
Further resources and references for MailChimp.