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MailChimp Email Deliverability Report for the year 2023 (March)
In this email deliverability report for MailChimp (March 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.
Email deliverability for MailChimp and other providers comparison
A total of 6.743 emails were sent with MailChimp. A total of 5.406 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.062 emails ended up in the spam folder. 275 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| ActiveCampaign | 6.727 | 5.826 (86.61 %) | 697 (10.36 %) | 204 (3.03 %) |
| GetResponse | 6.895 | 5.926 (85.95 %) | 746 (10.82 %) | 223 (3.23 %) |
| Mailjet | 6.863 | 5.817 (84.76 %) | 816 (11.89 %) | 230 (3.35 %) |
| CampaignMonitor | 6.936 | 5.875 (84.70 %) | 823 (11.87 %) | 238 (3.43 %) |
| Klick-Tipp | 6.754 | 5.649 (83.64 %) | 879 (13.01 %) | 226 (3.35 %) |
| CleverReach | 6.827 | 5.709 (83.62 %) | 870 (12.74 %) | 248 (3.63 %) |
| HubSpot | 6.787 | 5.603 (82.55 %) | 927 (13.66 %) | 257 (3.79 %) |
| AWeber | 6.657 | 5.481 (82.33 %) | 941 (14.14 %) | 235 (3.53 %) |
| ConvertKit | 6.907 | 5.680 (82.24 %) | 967 (14.00 %) | 260 (3.76 %) |
| Rapidmail | 6.690 | 5.490 (82.06 %) | 937 (14.01 %) | 263 (3.93 %) |
| Benchmark Email | 6.886 | 5.637 (81.86 %) | 983 (14.28 %) | 266 (3.86 %) |
| Moosend | 6.879 | 5.582 (81.15 %) | 1.027 (14.93 %) | 270 (3.92 %) |
| Mailify | 6.868 | 5.543 (80.71 %) | 1.040 (15.14 %) | 285 (4.15 %) |
| SendInBlue | 6.915 | 5.576 (80.64 %) | 1.054 (15.24 %) | 285 (4.12 %) |
| MailChimp | 6.743 | 5.406 (80.17 %) | 1.062 (15.75 %) | 275 (4.08 %) |
| Constant Contact | 6.794 | 5.374 (79.10 %) | 1.125 (16.56 %) | 295 (4.34 %) |
| MailerLite | 6.776 | 5.309 (78.35 %) | 1.146 (16.91 %) | 321 (4.74 %) |
| SendPulse | 6.828 | 5.299 (77.61 %) | 1.215 (17.79 %) | 314 (4.60 %) |
| Clever Elements | 6.804 | 5.215 (76.65 %) | 1.259 (18.50 %) | 330 (4.85 %) |
Email deliverability rates for MailChimp and other providers comparison
80.17 % of 6.743 emails sent with MailChimp ended up in the recipient's main mailbox. 15.75 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.08 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| ActiveCampaign | 86.61 % (5.826) | 10.36 % (697) | 3.03 % (204) |
| GetResponse | 85.95 % (5.926) | 10.82 % (746) | 3.23 % (223) |
| Mailjet | 84.76 % (5.817) | 11.89 % (816) | 3.35 % (230) |
| CampaignMonitor | 84.70 % (5.875) | 11.87 % (823) | 3.43 % (238) |
| Klick-Tipp | 83.64 % (5.649) | 13.01 % (879) | 3.35 % (226) |
| CleverReach | 83.62 % (5.709) | 12.74 % (870) | 3.63 % (248) |
| HubSpot | 82.55 % (5.603) | 13.66 % (927) | 3.79 % (257) |
| AWeber | 82.33 % (5.481) | 14.14 % (941) | 3.53 % (235) |
| ConvertKit | 82.24 % (5.680) | 14.00 % (967) | 3.76 % (260) |
| Rapidmail | 82.06 % (5.490) | 14.01 % (937) | 3.93 % (263) |
| Benchmark Email | 81.86 % (5.637) | 14.28 % (983) | 3.86 % (266) |
| Moosend | 81.15 % (5.582) | 14.93 % (1.027) | 3.92 % (270) |
| Mailify | 80.71 % (5.543) | 15.14 % (1.040) | 4.15 % (285) |
| SendInBlue | 80.64 % (5.576) | 15.24 % (1.054) | 4.12 % (285) |
| MailChimp | 80.17 % (5.406) | 15.75 % (1.062) | 4.08 % (275) |
| Constant Contact | 79.10 % (5.374) | 16.56 % (1.125) | 4.34 % (295) |
| MailerLite | 78.35 % (5.309) | 16.91 % (1.146) | 4.74 % (321) |
| SendPulse | 77.61 % (5.299) | 17.79 % (1.215) | 4.60 % (314) |
| Clever Elements | 76.65 % (5.215) | 18.50 % (1.259) | 4.85 % (330) |
Email deliverability by category
The delivery of the emails with MailChimp in the categories Clothing, Food & Drink, Home & Garden, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Sport & Fitness and Health.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing | 490 | 408 | 67 | 15 | 83.27 % | 13.67 % | 3.06 % |
| Food & Drink | 487 | 401 | 69 | 17 | 82.34 % | 14.17 % | 3.49 % |
| Home & Garden | 537 | 442 | 73 | 22 | 82.31 % | 13.59 % | 4.10 % |
| Other | 490 | 401 | 71 | 18 | 81.84 % | 14.49 % | 3.67 % |
| Pets | 510 | 417 | 75 | 18 | 81.76 % | 14.71 % | 3.53 % |
| Elektronics | 485 | 390 | 72 | 23 | 80.41 % | 14.85 % | 4.74 % |
| Cosmetics & Beauty | 529 | 424 | 86 | 19 | 80.15 % | 16.26 % | 3.59 % |
| Entertainment | 532 | 426 | 86 | 20 | 80.08 % | 16.17 % | 3.76 % |
| Health | 547 | 433 | 94 | 20 | 79.16 % | 17.18 % | 3.66 % |
| Sport & Fitness | 518 | 406 | 84 | 28 | 78.38 % | 16.22 % | 5.41 % |
| Job & Career | 495 | 387 | 88 | 20 | 78.18 % | 17.78 % | 4.04 % |
| Finance | 568 | 444 | 99 | 25 | 78.17 % | 17.43 % | 4.40 % |
| Dating | 555 | 427 | 98 | 30 | 76.94 % | 17.66 % | 5.41 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and AOL Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| ProtonMail | 660 | 549 | 89 | 22 | 83.18 % | 13.48 % | 3.33 % |
| Custom Mail | 707 | 584 | 100 | 23 | 82.60 % | 14.14 % | 3.25 % |
| Zoho Mail | 711 | 580 | 103 | 28 | 81.58 % | 14.49 % | 3.94 % |
| GMX Mail | 692 | 563 | 102 | 27 | 81.36 % | 14.74 % | 3.90 % |
| Mail.com | 634 | 509 | 96 | 29 | 80.28 % | 15.14 % | 4.57 % |
| Yahoo Mail | 678 | 540 | 111 | 27 | 79.65 % | 16.37 % | 3.98 % |
| Yandex Mail | 643 | 510 | 112 | 21 | 79.32 % | 17.42 % | 3.27 % |
| AOL Mail | 683 | 536 | 115 | 32 | 78.48 % | 16.84 % | 4.69 % |
| Gmail | 645 | 504 | 115 | 26 | 78.14 % | 17.83 % | 4.03 % |
| Outlook Mail | 690 | 531 | 119 | 40 | 76.96 % | 17.25 % | 5.80 % |
All email deliverability reports for MailChimp
All available email deliverability reports for MailChimp.
MailChimp badges for website
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References and Resources
Further resources and references for MailChimp.